Mobile optimization (
MO) is crucial for website success in today's digital age.
移动优化（
MO）在当今数字化时代对网站成功至关重要。
The company decided to invest in
MO to improve their app's performance on smartphones.
公司决定投资移动优化以提升其应用程序在手机上的运行效率。
She made sure her blog was
MO-friendly, ensuring fast loading times for mobile users.
她确保她的博客具备移动优化，以便移动用户能快速加载内容。
An effective
MO strategy involves responsive design and user-centric content.
有效的移动优化策略包括响应式设计和以用户为中心的内容。
Many businesses now prioritize
MO to stay competitive in the market.
许多企业现在优先考虑移动优化，以保持市场竞争力。
Google penalizes websites with poor
MO, affecting their search engine rankings."
Google会惩罚移动优化不佳的网站，影响其在搜索引擎中的排名。
The e-commerce platform enhanced its
MO to enhance the shopping experience on mobile devices.
电子商务平台提升了其移动优化，以优化移动设备上的购物体验。
MO experts advise regularly testing and updating site design for optimal mobile performance.
移动优化专家建议定期测试和更新网站设计，以实现最佳移动性能。
Incorporating
MO into email marketing campaigns can significantly increase open rates.
将移动优化融入电子邮件营销活动可以显著提高打开率。
To ensure a seamless online presence, businesses must have a solid
MO strategy in place.
为了保证无缝的在线体验，企业必须有完善的移动优化策略。
Mo Wenxiu, legal representative of WRSF, also a member of the 12th National People's Congress Standing Committee, said that the foundation aims at helping students strengthen personal qualities, emphasize collaborative abilities, broaden international perspectives, and highlight practical innovation, so as to continuously cultivate top-notch innovative talents with strong patriotism and broad international perspectives.
WRSF的法定代表人、第十二届全国人大常委会委员莫文秀表示，该基金会旨在帮助学生增强个人素质，强调协作能力，拓宽国际视野，突出实践创新，不断培养具有强烈爱国主义情怀和广阔国际视野的拔尖创新人才。
Mo Daiqing, a senior analyst at the Internet Economy Institute, a domestic consultancy, said the country's secondhand goods market, which is still at a nascent stage, has huge growth potential and the penetration rate of online recycling and trading platforms is still relatively low.
国内咨询公司互联网经济研究所的高级分析师莫代青表示，中国的二手商品市场仍处于初级阶段，具有巨大的增长潜力，在线回收和交易平台的渗透率仍然相对较低。
"The booming sharing economy and changing consumption habits and concepts that are greener and more sustainable have stimulated massive growth of the secondhand economy," Mo said.
莫说：“蓬勃发展的共享经济，以及更环保、更可持续的消费习惯和观念的改变，刺激了二手经济的大规模增长。”。
"How to deal with the above issues and establish mutual trust between sellers and buyers is key to the healthy development of the secondhand market," Mo said.
莫说：“如何处理上述问题，建立买卖双方的互信，是二手市场健康发展的关键。”。
Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute, said PDD Holdings' strong financial performance indicates improved consumer sentiment and the continuous recovery of China's consumption market.
国内咨询公司互联网经济研究所高级分析师莫代青表示，PDD Holdings强劲的财务表现表明消费者情绪有所改善，中国消费市场持续复苏。
Mo said Chinese online retailers have ramped up efforts to offer steep discounts and adopted low-price strategies to obtain a new breed of users and improve user loyalty and repurchase rates.
莫表示，中国在线零售商加大了提供大幅折扣的力度，并采取了低价策略来获得新一代用户，提高用户忠诚度和复购率。
"Both Taobao and JD are facing intensified competition from video-sharing and livestreaming platforms, including Douyin and Kuaishou, which are betting big on e-commerce in livestreaming format," said Mo Daiqing, a senior analyst at the Internet Economy Institute, a domestic consultancy.
国内咨询公司互联网经济研究所的高级分析师莫黛青表示：“淘宝和京东都面临着来自视频共享和直播平台的激烈竞争，包括抖音和快手，它们都在直播形式的电子商务上下大赌注。”。
The IPO is expected to further enhance Cainiao's competitiveness and profitability in the fiercely competitive logistics industry, while attracting more investors and partners, said Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute.
国内咨询公司互联网经济研究所高级分析师莫代青表示，IPO有望进一步增强菜鸟在竞争激烈的物流行业的竞争力和盈利能力，同时吸引更多的投资者和合作伙伴。
The fund is set to be fully established and operational within this year, said Mo Dewang, general manager of China Reform.
中国改革基金总经理莫德旺表示，该基金将在今年内全面成立并投入运营。
Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute, said major Chinese e-commerce platforms posted strong growth in both revenue and net profit during the April-June period as China's economy has continued to recover despite external uncertainties.
国内咨询公司互联网经济研究所高级分析师莫黛青表示，中国主要电子商务平台在4-6月期间的收入和净利润都出现了强劲增长，因为尽管存在外部不确定性，但中国经济仍在继续复苏。
"Enhancing user stickiness and cultivating high-quality users are crucial for Chinese online retailers, which have ramped up efforts to offer discounts and subsidies to lure price-conscious customers," Mo said, adding that the focus on low-cost products will be key to obtaining new users, improving user loyalty and repurchase rates, and bolstering sales.
莫说：“增强用户粘性和培养高质量用户对中国在线零售商来说至关重要，他们已经加大了提供折扣和补贴的力度，以吸引有价格意识的客户。”他补充说，关注低成本产品将是获得新用户、提高用户忠诚度和复购率以及提高销售额的关键。
Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute, said JD's latest move to lower the threshold for free shipping can be seen as a continuous measure to implement its low-price strategy, which is expected to help JD broaden its user base.
国内咨询公司互联网经济研究所高级分析师莫黛青表示，京东降低免费送货门槛的最新举措可以被视为实施其低价战略的一项持续措施，有望帮助京东扩大用户群。
"Enhancing user stickiness and cultivating high-quality users are crucial for major e-commerce platforms as the growth of the domestic e-commerce sector is slowing," Mo said.
莫说：“随着国内电子商务行业的增长放缓，增强用户粘性和培养优质用户对主要电子商务平台至关重要。”。
Buyers don't have to calculate the prices and combine multiple orders to get the discounts," said Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute.
国内咨询公司互联网经济研究所的高级分析师莫代青表示：“买家不必计算价格，也不必将多个订单组合在一起就能获得折扣。
Short-video platforms such as Douyin and Kuaishou have increased subsidies and aim to attract more traffic to compete with e-commerce shopping platforms," Mo said.
抖音和快手等短视频平台已经增加了补贴，旨在吸引更多流量与电子商务购物平台竞争。”莫说。
Chinese online retailers are facing fierce competition from short-video and livestreaming platforms including Douyin and Kuaishou, and the growth in China's e-commerce market is slowing down, said Mo Daiqing, a senior analyst at the Internet Economy Institute.
互联网经济研究所高级分析师莫黛青表示，中国在线零售商正面临来自抖音和快手等短视频和直播平台的激烈竞争，中国电子商务市场的增长正在放缓。
Mo Daiqing, a senior analyst at the Internet Economy Institute, a domestic consultancy, said the COVID-19 resurgence weighed on the consumer finance sector in the first quarter, along with strengthened regulations on internet finance platforms.
国内咨询公司互联网经济研究所高级分析师莫代青表示，新冠肺炎疫情的复苏给第一季度的消费金融行业带来了压力，同时加强了对互联网金融平台的监管。
"Under such circumstances, the main business of Qudian is shrinking and its core competitiveness is gradually losing, so it is urgent to explore new business growth points," said Mo, adding that ready-to-eat food might be the last lifesaving straw.
莫表示：“在这种情况下，趣店的主营业务正在萎缩，其核心竞争力正在逐渐丧失，因此迫切需要探索新的业务增长点。”他补充道，即食食品可能是最后的救命稻草。
"We believe now is a good opportunity to go global," said Mo Xuan, branding chief of Aima Technology Group Co Ltd. "The demand for two-wheel electric vehicles is surging because of the COVID-19 and the skyrocketing oil price.
“我们相信现在是一个走出去的好机会，”爱马科技集团有限公司品牌总监莫轩说，“由于新冠肺炎和油价飙升，两轮电动汽车的需求激增。
"According to Mo, the company set up an international business unit at the beginning of 2021, paving the way for expanding overseas.
据莫介绍，该公司于2021年初成立了一个国际业务部门，为海外扩张铺平了道路。
The global market potential, Mo stressed, is also huge though China is currently the world's largest electric vehicle market.
莫强调，尽管中国目前是世界上最大的电动汽车市场，但全球市场潜力也是巨大的。
"We expect the global market to reach a similar scale like that of China after five years due to the global commitment to reduce carbon emission," said Mo.
莫说：“由于全球致力于减少碳排放，我们预计五年后全球市场将达到与中国类似的规模。”。
"This is mainly due to our strategy to upgrade our products with a higher profit margin and better function," said Mo.
莫说：“这主要是因为我们的战略是升级我们的产品，以获得更高的利润率和更好的功能。”。
"This is our latest effort to make our products more popular with young consumers, with more high-tech and intentional elements," said Mo.
莫说：“这是我们为使我们的产品更受年轻消费者欢迎所做的最新努力，加入了更多高科技和有意为之的元素。”。
Mo Daiqing, a senior analyst at the Internet Economy Institute, a domestic consultancy, said Xu has played an increasingly important role in JD, but he will face many challenges in consolidating the company's retail and logistics business, while expanding the footprint in new segments like social e-commerce and overseas markets.
国内咨询公司互联网经济研究所高级分析师莫代青表示，徐在京东发挥了越来越重要的作用，但在巩固公司的零售和物流业务，同时扩大社交电子商务和海外市场等新领域的足迹方面，他将面临许多挑战。
"At present, JD's new business still requires five to 10 years of long-term investment, which means the losses from new business expansion will be prolonged," Mo said.
莫说：“目前，京东的新业务仍需要5到10年的长期投资，这意味着新业务扩张带来的损失将延长。”。
Efforts should be made to focus on talent cultivation, healthcare and education to promote the overall development of people and social progress, and create an open, transparent, high-quality environment," said Mo Wenxiu, the director-general of WRSF.
WRSF总干事莫文秀表示：“应努力将重点放在人才培养、医疗保健和教育上，以促进人的全面发展和社会进步，并创造一个公开、透明、高质量的环境。”。
"It's evident from its latest earnings report that Alibaba is under mounting pressure given growing competition from rivals like JD and Pinduoduo, as well as changing shopper preferences," said Mo Daiqing, senior analyst at consultancy Internet Economy Institute.
咨询公司互联网经济研究所高级分析师莫黛青表示：“从其最新的盈利报告中可以明显看出，鉴于京东和拼多多等竞争对手的竞争日益激烈，以及消费者偏好的变化，阿里巴巴正面临着越来越大的压力。”。
Brands make themselves heard thanks to influencers' cult following, and influencers who obtain low discounts from brands manage to win the hearts of more followers and reinforce their influence," said Mo Daiqing, a senior analyst at consultancy Internet Economy Institute.
咨询公司互联网经济研究所的高级分析师莫黛青表示：“品牌之所以能让人们听到自己的声音，得益于有影响力的人的狂热追随者，而从品牌中获得低折扣的有影响力的人们能够赢得更多追随者的心，并加强他们的影响力。”。
But influencers' increasing bargaining power and the consequently bigger share of commissions being required are dissuading established brands from employing third-party livestreamers and instead do livestreaming hands-on, Mo noted.
但莫指出，有影响力的人越来越大的议价能力，以及因此需要的更大份额的佣金，正在劝阻老牌品牌雇佣第三方直播，转而亲自进行直播。
"The longer-term sustainability still lies in merchants and brands, because at the end of the day it is products and reliable channels that speak for themselves," said Mo.
莫说：“长期的可持续性仍然取决于商家和品牌，因为归根结底，是产品和可靠的渠道为自己说话。”。
"Following previous seasons of glitzy gameplays, companies are apparently taking a more pragmatic approach this time around, offering substantial incentives to customers that are easy to grab," said Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute.
“在经历了几个赛季的浮华游戏之后，公司们这次似乎采取了更务实的做法，向消费者提供容易获取的实质性优惠，”国内咨询机构互联网经济研究院的高级分析师莫大青(Mo Daiqing)表示。
"Livestreaming has become an essential new growth pole for e-commerce, as we factor users' growing consumption of video content, the influx of new industry players and of course the pandemic," said Mo.
莫说：“直播已经成为电商领域的一个重要增长极，这既考虑到用户对视频内容日益增长的消费，也考虑到新行业参与者涌入，当然还有疫情的影响。”
The Foshan, Guangdong province-based company poured about 2.65 billion yuan ($405 million) into research and development of new business last year, with 90 percent being invested in construction robots, company president Mo Bin said.
该公司去年投入约26.5亿元人民币（40.5亿美元）用于新业务研发，其中90%投资于建筑机器人，公司总裁莫斌表示。
Mo said the company has opened 80 such intelligent restaurants so far and he is also "confident" they could achieve profitability next year.
莫说公司目前已有80家这样的智能餐厅，并且他也有信心它们能在明年实现盈利。
With the gradual demise of land and financial dividends, dividends brought by sound management will become greater, which means those with stronger competitiveness will gain a larger market share, Mo said, adding the company has constantly been striving to enhance its comprehensive competitiveness.
随着土地和金融红利的逐渐消失，良好管理带来的红利将会变大，这意味着竞争力强的企业将获得更大的市场份额，莫言表示，公司一直在努力提升其综合竞争力。
Zhou Mo contributed to this story.
周沫对此文亦有贡献
Jia Mo, an analyst at Canalys, a market research company, said Honor is making efforts to stabilize its relationship with supply chain partners and retail channel partners.
市场研究机构Canalys的分析师贾莫(Jia Mo)表示，荣耀正在努力稳定与供应链和零售渠道合作伙伴的关系。
"Xiaomi executed with aggression to seize shipments from Huawei," said Mo Jia, an analyst at Canalys.
“小米采取了激进的策略来抢占华为的市场份额，”Canalys分析师Mo Jia表示。
Mo Kaiwei, a senior researcher at the Institute of Digital Economy of the Zhongnan University of Economics and Law, said that the listing of Ant Group on Shanghai's STAR Market stands to greatly increase the allure of domestic public companies for foreign capital, effectively broaden their sources of funding and keep the vitality of the Chinese market.
Jia Mo, a research analyst with technology consultancy Canalys, believes that the tight supply situation will be alleviated, given that Foxconn's factories have resumed production.
It is noteworthy that the tie-up between Amazon and Pinduoduo will help Amazon tap the massive annual active buyers on Pinduoduo's app," said Mo Daiqing, an analyst at the China E-Commerce Research Center.
The competition in the cross-border e-commerce sector will be more intense, as more and more Chinese consumers tend to buy high-quality goods from overseas through online retailers, Mo said, adding each player wants to get a bigger slice of the pie.
Mo Daiqing, an analyst at the China E-Commerce Research Center, said the offline stores will present a new opportunity for major online retailers to expand their retail channels.
Second, online retailers must do well in supply chain management, balance the online and offline prices of products, as well as consider cost structure to gain profits," Mo said.
Jia Mo, a research analyst with technology consultancy Canalys, said the move will help Samsung reduce productions costs, which is also beneficial to its long-term development, but the company still faces severe challenges.
The company's solid performance was largely due to its continued expansion in the domestic market," said Jia Mo, an analyst from market research company Canalys.
Jia Mo, an analyst at market research company Canalys, said even if Huawei does not use Harmony in its smartphones in the short term, its smartwatches and smart TVs can be equipped with Harmony to widen its use and accumulate more experience in building an ecosystem.
Long Mo, deputy director of the China Rehabilitation Research Center for Hearing and Speech Impairment, said only 7.9 percent of Chinese who suffer from medium-level or worse hearing impairments use hearing aids or cochlear implant.
Jia Mo, an analyst at Singapore-based market research company Canalys, said the delayed product releases in certain markets will harm Huawei's smartphone business, but Huawei is working on its own mobile operating system, which can help relieve some pressure in the domestic market.
"Liu has to appear in a US court and respond to the lawsuit if there's no settlement before proceeding to trial," attorney Hugh H. Mo told China Daily.
"As for the current civil case, Mo explained: "There are two times that Liu has to appear — he has to appear at the plaintiff's deposition, and then the second time he has to appear is when the trial is proceeding in court.
"Mo, who was a New York deputy police commissioner in the 1980s, said if Liu fails to appear in court, the judge might automatically rule in favor of the plaintiff in the lawsuit, but Liu will not be arrested if he fails to appear in court because it's a civil case.
"Liu is a successful and recognizable international figure, if he loses the case because of his failure of appearance in court, it will damage his reputation as well as his company a lot," Mo said,"But if he tries to settle now, it's very damaging to him because you have this complaint out there in the public domain," Mo said.
The company is losing ground to Chinese rivals, such as Huawei and Xiaomi, not only in the domestic market, but also in Southeast Asia and European countries," said Jia Mo, a research analyst with technology consultancy Canalys.
Jia Mo, a research analyst at Canalys, said Lenovo's main business sectors have showed good performance during the quarter.
"Both foreign and domestic suppliers of Apple are facing huge pressure as sales of the iPhone XR are lower than expected," said Jia Mo, a research analyst with technology consultancy Canalys, adding that the suppliers should cut their dependence on Apple and cooperate with some domestic smartphone brands to mitigate risks.
"Samsung is losing its ground to Chinese rivals, such as Huawei and Xiaomi that offer reasonably priced smartphones, not only in the domestic market, but also in Southeast Asia and European countries," said Jia Mo, a research analyst with technology consultancy Canalys.
Jia Mo, a research analyst with technology consultancy Canalys, said Apple's failure to meet the original forecast is a complex result of the macroeconomic situation, competition from Chinese players and the US company's missteps in pricing strategy.
"Samsung still lags behind its local competitors such as Huawei, Vivo, Oppo and Xiaomi in terms of shipments and market share; it should make more efforts in strengthening brand building, and expanding offline and online retail channels," said Jia Mo, a research analyst with technology consultancy Canalys.
Ma Si and Mo Jingxi contributed to this story.
Some suppliers have tapped into new sectors, such as smart speakers and central control systems for self-driving vehicles, which also have a demand for storage, chips and screens," said Jia Mo, a research analyst with technology consultancy Canalys.
"Alibaba and Meituan-Dianping are the two main companies that can offer comprehensive online-to-offline services," said Jia Mo, a research analyst with technology consultancy Canalys.
"Alibaba and Meituan are the two main companies that can offer comprehensive O2O services," said Mo Jia, a Shanghai-based research analyst with technology consultancy Canalys.
"The market is expected to decline in the following quarters as well, mainly owing to harsh declines in shipments from smaller vendors," said Canalys analyst Mo Jia.
"CATL, thanks to its world-leading technologies, is expected to rival traditional battery manufacturers like Panasonic Corp and LG Chem Ltd, and take the lead in the global market," said Mo Ke, chief researcher at ReaLi Research, an institute focusing on lithium battery industry.
Its Mo Jing system, translated as magic mirror, has leveraged facial recognition technology.
It is adjusting its strategies toward the high-end smartphone segment in Europe to gain a greater market share," said Jia Mo, senior analyst at market research firm Canalys.
The $999 iPhone X, for example, sparked a luxury market for the iPhone and helped Apple spur new growth in its most important business," said Jia Mo, an analyst with Canalys.
I just need to let the machine scan my face for few seconds and then the operation is a go," said Mo Hao, a China Merchants Bank customer who teaches English at the South China Business College in the Guangdong University of Foreign Studies.
"Enjoying the convenience brought by such technology, we do feel like we have already come to live in a world we dreamed of in the past," Mo added.
The growing popularity of Thai coconuts in China is also bringing me new opportunities," said Mo Jiaming, a fruit dealer in Nanning, capital of South China's Guangxi Zhuang autonomous region.
"Enhancing user stickiness and cultivating high-quality users are crucial for Chinese online retailers, which have ramped up efforts to offer discounts and price cuts to lure price-conscious customers, given that the growth of the domestic e-commerce sector is slowing," said Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute.
Mo said high-priced items might deter some price-sensitive consumers; so, the low-cost strategy will be key to acquiring new users, improving user loyalty and repurchase rates, and bolstering sales.
Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute, said consumption plays a crucial part in bolstering economic growth, and the Singles Day shopping festival is expected to be key in stimulating purchasing appetite and promoting consumption recovery.
Online retailers should launch new products and upgrade supply chain systems to attract a new breed of young shoppers, Mo added.
This year's 11-11 has added significance as it comes after the country had optimized its COVID-19 response measures, said Mo Daiqing, a senior analyst at the Internet Economy Institute, a domestic consultancy.
"E-commerce platforms are taking a more pragmatic approach this time and making their promotional methods simpler, with emphasis on low-priced products, which should attract price-conscious customers, improve user loyalty and repurchase rates, and bolster sales," Mo said.
Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute, said that Chinese online retailers have stepped up efforts to cooperate with luxury brands, and are offering an array of coupons and discounts during the traditional festival to spur consumers' willingness to spend, which will further help promote the recovery of consumption in the country.
As livestreaming becomes the new normal for retail practices in China, this year's June 18 event is set to be a grand platform where business executives and online influencers attract customers through targeted narratives for brands and products, said Mo Daiqing, a senior analyst at domestic consultancy Internet Economy Institute.
Mo said that following previous seasons of glitzy strategies, companies are taking a more pragmatic approach this time, offering an array of coupons and discounts to customers, with the promotional events becoming simpler.
Regarding Beijing as the nation's pioneer of digital growth and innovation, Mo Gaoyi, head of the capital's publicity department, added that he hoped the city would make bigger contributions to data security and development by better coordinating data governance among government departments, enterprises and other walks of life.
"The 15 laws, which have been made to optimize the district's business environment, improve its urban governance, promote industrial upgrading, encourage independent innovation and develop green ecology, and adhere to the mission of leading in making Pudong a pioneer of socialist modernization," Mo Fuchun, deputy director of the Standing Committee of the Shanghai People's Congress, the city's legislature, said during a media briefing over the weekend.
The measures in favor of people's mobility will have positive effect on the service industry, said Mo Kaiwei, researcher at the public policy think tank Pangoal.
Mo added that the economy growth could exceed expectations in the fourth quarter.
Mo said the measures will also benefit the country's foreign trade with a shortened quarantine period.
Mo Daiqing, a senior analyst at the Internet Economy Institute (IEI), said short-video apps are concentrating their efforts on livestreamed shopping, and the online traffic is shifting from traditional e-commerce platforms to short-video apps such as Douyin and Kuaishou, as well as social media platform Xiaohongshu.
In the run-up to the festival, Mo of the IEI said online retailers should make strategic adjustments to reduce their over-dependence on top livestreaming anchors and support new anchors.
"In Thailand, after being picked, the coconuts are sorted and packaged by local factories and then shipped to China," said Mo Jiaming, deputy manager of a trading company in Guangxi.
Mo added that they had visited Thailand many times and had already signed cooperation agreements with Thai factories to ensure the coconut supply.
Now, with the easy-opening tool fixed on the coconut, drinking coconut water has become more convenient," Mo said.
Mo said that the company's total imports of coconuts from Thailand are expected to exceed 28,000 containers this year, and the average annual growth rate reached about 10 percent in recent years.
Offline stores will present a new opportunity for major online retailers to expand their retail channels, said Mo Daiqing, a senior analyst at the Internet Economy Institute, a domestic consultancy.
Chinese consumers have shown an increasing demand for personalized and differentiated products, and the competition among cross-border e-retailers is mainly a matter of the quality of products, services and supply chains, Mo said.
Mo Daiqing, a senior analyst at the Internet Economy Institute, a domestic consultancy, said lower-tier markets are a significant engine for driving the continued growth of new users and boosting consumption, thus helping promote the recovery of the real economy.
"The implementation of the RCEP agreement has brought us more opportunities," said Mo Yanfei, manager at Zhejiang Hengyi Petrochemical Co Ltd in Hangzhou, adding that import costs will fall for chemicals such as PTA(purified terephthalic acid) and ethylene glycol imported from Singapore, South Korea, Japan and other countries.
Mo Jingxi contributed to this story.
According to Mo Daiqing, senior analyst at Hangzhou-based Internet Economy Institute, leading livestreaming hosts such as Viya and Li Jiaqi (who is known for his incomparable techniques for selling lipstick) carry typical "rags to riches "stories that in part boost and solidify their cult following.
"So, this wave of tax evasion incidents is expected to deal a huge blow to these icons," said Mo.
But the snafu is also indicative of the distorted pricing system led by certain livestreamers, suggesting that the industry requires scrutiny and regulation, Mo said.
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