LeBron James just signed a new contract with the Lakers.
勒布朗·詹姆斯刚刚与湖人队签了新合同。
The Warriors won the
NBA championship last season.
勇士队在上个赛季赢得了
NBA总冠军。
Stephen Curry is considered one of the greatest shooters in
NBA history.
斯蒂芬·库里被认为是
NBA历史上最伟大的射手之一。
Kobe Bryant tragically passed away in a helicopter accident.
科比·布莱恩特不幸在直升机事故中去世。
The
NBA draft is where teams select new players for their roster.
NBA选秀是球队挑选新球员加入阵容的时刻。
Kevin Durant's performance in the playoffs was exceptional.
凯文·杜兰特在季后赛的表现非常出色。
The Philadelphia 76ers have a promising young core.
费城76人队拥有一支充满潜力的年轻阵容。
The Houston Rockets implemented a small-ball strategy this season.
休斯顿火箭队本赛季采取了小球战术。
Michael Jordan is widely regarded as the greatest basketball player of all time.
迈克尔·乔丹被广泛认为是史上最伟大的篮球运动员。
The
NBA All-Star Game is an annual showcase of the league's top talent.
NBA全明星赛是每年展示联盟顶尖球员才华的盛会。
On July 12, US NBA star Kyrie Irving announced a deal with Chinese sportswear company ANTA.
7月12日，美国NBA球星凯里•欧文宣布与中国运动服装公司安踏达成交易。
Chinese tech heavyweight Alibaba's financial arm Antxa0Group announced on Tuesday that it has entered a comprehensive strategic partnership with NBA China that would see the two parties cooperate in areas like video content, program broadcasting and membership.
中国科技巨头阿里巴巴旗下的金融子公司Antxa0Group周二宣布，已与NBA中国建立全面战略合作伙伴关系，双方将在视频内容、节目广播和会员等领域进行合作。
The collaboration marks the first time that fans in China have access to NBA video content on Alipay, the popular payment app owned by Ant Group, and makes Alipay a strategic partner of NBA China in the field of digital life.
此次合作标志着中国球迷首次可以在蚂蚁集团旗下的热门支付应用支付宝上访问NBA视频内容，并使支付宝成为NBA中国在数字生活领域的战略合作伙伴。
Last week, NBA China launched an NBA channel on the Alipay platform, with a range of user-generated content created by NBA China's network of influencers and Alipay's authorized content creators.
上周，NBA中国在支付宝平台上推出了一个NBA频道，由NBA中国的影响者网络和支付宝授权的内容创作者创建了一系列用户生成的内容。
"Bringing NBA's high-quality content and content creators into our platform is an important step for Alipay to embrace the content ecosystem as an open platform," said Ni Xingjun, chief technology officer of Ant Group and chairman of Alipay.
蚂蚁集团首席技术官、支付宝董事长倪兴军表示：“将NBA的优质内容和内容创作者引入我们的平台，是支付宝将内容生态系统作为一个开放平台的重要一步。”。
com Co Ltd. "We will also leverage Ant Group's technology and platform capabilities and work closely with the NBA to explore creative digitalization models in service sector, joint operations of membership and innovative interactions," Ni said.
com Co有限公司“我们还将利用蚂蚁集团的技术和平台能力，并与NBA密切合作，探索服务业、会员联合运营和创新互动方面的创新数字化模式，”倪说。
He later added that they hope to build a young digital interactive platform for NBA fans in China and bring new services and interactions in sports to the digital era.
他后来补充说，他们希望为中国的NBA球迷建立一个年轻的数字互动平台，并将体育领域的新服务和互动带入数字时代。
Going forward, NBA China and Ant Group will continue to collaborate on digital engagement initiatives, including digital collectibles.
展望未来，NBA中国和蚂蚁集团将继续在数字参与计划上合作，包括数字收藏品。
The China version of the campaign is working with celebrity ambassadors such as actress Celina Jade and former NBA and Chinese Basketball Association star Stephon Marbury.
该活动的中国版本邀请了像演员Celina Jade和前NBA及中国篮球协会球星Stephon Marbury这样的名人大使参与。
Claude Sarrailh, CEO of Metro China, who is as tall as an NBA basketball player, was highly visible at the Wumart Lianxiangqiao store during his visit to Beijing recently.
Soon after the celebrations of the 70th anniversary of the founding of the People's Republic of China, where basketball is heading for the big time, the NBA crisis quickly reached the Top Hot-Search Index.
Worse, Adam Silver, president of the NBA, added fuel to the fire by appearing to back Morey.
In a swift response, CCTV, Tencent and some other NBA partners announced they will stop working with NBA.
One Chinese NBA fan and netizen commented online: "Morey closed NBA's door to China, Silver locked it and tossed away the key.
"NBA is not alone－some foreign brands that have a presence in China have also failed to conduct themselves responsibly in public affairs over the years.
To many Chinese, the root cause of the NBA row in China is the former's perceived value system, which is seen as being against China's.
But on the other, they really don't care about the feelings of Chinese people," one NBA fan said.
"NBA supported the violence in Hong Kong.
Foreign brands like NBA and other foreign companies have impressed the Chinese people over the decades by exuding an aura of superiority.
The Xiamen-based coffee chain house has opened two NBA-themed stores in Shenzhen and Shanghai to provide a NBA experience outside the basketball court.
The limited-edition East Bay Times-themed shoes got their name from the NBA basketball player's habit of reading the newspaper and are decorated with clippings.
NBA China and Alibaba Group today announced an expansion of their partnership that will bring NBA content to Alibaba's platforms for the first time, along with an enhanced online shopping experience for consumers in China.
An "NBA Section" will be launched across Alibaba's platforms.
The Section will leverage Alibaba's technology and consumer insights, allowing fans in China to enjoy personalized and engaging content, in addition to shopping for NBA merchandise all in one ecosystem.
NBA game highlights, original programming, and classic NBA games will be offered to nearly 700 million consumers across Alibaba's platforms, including leading B2C marketplace Tmall, social commerce destination Taobao, video-streaming platform Youku and browser and content platform UC.
The content will be available throughout the regular season, NBA All-Star, the NBA Playoffs and The Finals, bringing the latest NBA trends and news through various interactive formats, such as short videos and livestreaming by celebrities and influencers.
The NBA and Alibaba will also provide business partners with robust marketing solutions to promote their products and brands across Alibaba's platforms.
"The NBA is always looking to innovate, and we are absolutely thrilled to expand our partnership with Alibaba," said NBA China CEO Derek Chang.
"Toby Xu, Vice President of Alibaba Group said: "The NBA is one of the mostpopular sports leagues in the world, with a sizable and passionate fan base in China.
With this expanded partnership, we will fully leverage Alibaba's ecosystem to create a unique digital experience and bring the NBA closer to fans and consumers in China.
"The rich content offering is the latest collaboration between the NBA and Alibaba.
The NBA Tmall flagship store was launched in 2012, offering a wide variety of NBA-licensed merchandise.
The expanded partnership with the NBA is also part of Alibaba's "A100 Program," which offers companies a holistic, one-stop solution to accelerate their digital transformation through Alibaba's cross-platform ecosystem.
Of the US professional sports leagues, the National Basketball Association (NBA) has made the biggest inroads into the Chinese market, Swangard said.
Migu Co Ltd, a China Mobile subsidiary that provides digital content products and services, has inked a multiyear partnership with the National Basketball Association (NBA) that will deliver extensive NBA content to fans in the Chinese mainland, Hong Kong and Macau across Migu and China Mobile's family of media brands.
This partnership makes Migu an official partner of the NBA in China and marks Migu's first partnership with a North American sports league.
Under the partnership, Migu and the NBA will work together to explore new technologies to enhance the viewing experience, including 4K resolution and virtual reality.
The two sides will also work together to grow the Jr. NBA – the league's global youth basketball program for boys and girls – in China.
Jian Qin, vice-president of China Mobile Communications Group Co Ltd, the world's largest mobile carriers by subscribers, said "The cooperation between Migu and the NBA is China Mobile's important step to increase the cooperation with top international content companies and jointly create a high-quality content platform with them.
""The NBA is one of the most popular sports leagues in China and has connected with Chinese fans through the game of basketball for 40 years.
The cooperation will allow Migu to design and sell NBA and Migu co-branded lifestyle merchandise available to fans on China Mobile and Migu's platforms.
Additionally, Migu will become the official marketing partner of the NBA China Games.
Derek Chang, CEO of NBA China, said "We are thrilled to start our relationship with China Mobile, Migu and their various media platforms.
Mailman clients include Manchester United, Germany's Bundesliga soccer competition, leading mixed martial arts competition the Ultimate Fighting Championship and basketball legend Kobe Bryant, while Seven League's roster includes European and world soccer's governing bodies UEFA and FIFA, the Premier League and the United States' elite basketball and football competitions the NBA and NFL.
"In 2017, 60 million people watched or livestreamed the League of Legends final, outnumbering the audience of the NBA finals and the Oscars combined.
Anta in recent years has expanded its brand portfolio including FILA, Descente, Sprandi and Kingkow, Kolon Sport and NBA.
The company now boasts a bouquet of brands that includes Anta, Anta Kids Fila, Fila Kids, Descente, Sprandi and NBA.
To promote their brands internationally, large footwear companies in the city, including Anta and 361 Degrees, have signed NBA stars such as Kevin Garnett and Klay Thompson, plus a number of Jamaican athletes.
Correos is even helping to promote key Chinese brands with great sales potential, such as Li-Ning sneakers, popularized by the NBA's Dwayne Wade and Spain's basketball team, by importing them from China and showcasing them at its busiest branches.
The designer toy brand ToyCity based in Dongguan, Guangdong province — a city with one of China's best basketball league team — has launched its Laura figurine series in collaboration with NBA China.
"The teams fight for their cities and have more value of the cities symbol and spirit, just like NBA or other traditional sports," Liu underlined.
After Bytedance became an official global partner of the National Basketball Association last year, the two companies coproduced real-time NBA game videos and news.
Its coverage spans the NBA, the English Premier League, the MLB and winter games, and is fast expanding.