PR is an abbreviation for Public Relations.
PR是“公共关系”的缩写。
The company hired a PR agency to manage their media relations and reputation.
公司聘请了一家公关代理机构来管理他们的媒体关系和声誉。
The new product launch was a PR disaster; the negative press coverage hurt sales.
新产品发布会是一场公关灾难；负面的媒体报道影响了销售。
Our PR team is working on drafting a press release to announce the merger.
我们的公关团队正在起草一份新闻稿来宣布这次合并。
The celebrity's charity work is a clever PR move to improve their public image.
这位名人的慈善工作是提升其公众形象的聪明公关举措。
The CEO will give a PR interview to address the recent controversy surrounding the company.
CEO将接受公关采访，以回应公司最近面临的争议。
The company organized a PR event to showcase their latest innovations to industry influencers.
公司组织了一场公关活动，向行业影响者展示其最新创新成果。
A strong PR strategy is crucial for effectively communicating a brand's message to its target audience.
一个强大的公关策略对于有效地向目标受众传达品牌信息至关重要。
The sports star's unexpected behavior caused a PR crisis, prompting an immediate damage control effort.
体育明星的意外行为引发了一场公关危机，促使立即进行危机控制。
The fashion brand's successful PR campaign led to a significant increase in brand awareness and sales.
该时尚品牌的成功公关活动导致品牌知名度和销售额显著提升。
Sells said that a PR agency's job is to build a corporate reputation for its clients.
塞尔斯表示，公关机构的工作是为客户建立企业声誉。
In the past, PR agencies have focused on traditional earned media, but today they have a larger palette to work with.
过去，公关机构专注于传统的盈利媒体，但今天他们有了更大的合作空间。
WE Communications, which currently has 21 offices in eight countries, said as an independent PR agency, it has advantages in providing services to brands in the fields of consumer, fashion, luxury products, hospitality, technology and health.
WE Communications目前在八个国家设有21个办事处，该公司表示，作为一家独立的公关机构，它在为消费者、时尚、奢侈品、酒店、技术和健康领域的品牌提供服务方面具有优势。
Cinar Turhan, the corporate communications and PR manager, said the company has developed a cellphone ecosystem to offer a fast and synergic user experience and has been investing in customization services.
公司通信和公关经理Cinar Turhan表示，该公司已经开发了一个手机生态系统，以提供快速、协同的用户体验，并一直在投资定制服务。
Topline Consulting has been one of China's fastest-growing PR and marketing firms.
Topline Consulting 是中国发展最快的公关和营销公司之一。
For the past five consecutive years, Topline Consulting has been ranked among the annual list of China's top30 PR agencies selected by the China International Public Relations Association each May.
过去五年中，Topline Consulting连续入选中国国际公共关系协会每年五月公布的“中国top30公关公司”名单。
"We are proud to join such a respected and accomplished group of PR professionals from around the world. "
我们很自豪能加入这个来自世界各地的备受尊重和成就卓著的公关专业人士团体。
Also, many PR departments of foreign companies report directly to their global headquarters.
Additionally, the power and influence of the PR department in a company are generally limited.
Some PR personnel have to report to HR vice-president, who is obviously not the professional manager of PR.
As a result, when a company is in a crisis, most of the PR departments just execute orders from above.
When in a serious crisis, leverage external experts, if necessary, to handle the crisis properly and efficiently.2) Establish a customized and localized crisis alert system to fit China's rapidly changing social media environment.3) Upgrade the internal positioning of the crisis communication and PR departments, and allow them to report directly to the head of operations in China.4) Constantly improve the crisis awareness and crisis management ability of all staff, provide regular crisis management training, simulation exercises, and crisis communications audits.5) Establish spokesperson policy and provide spokesperson training on yearly basis, to improve the critical skills of a spokesperson, a kind of corporate soft skills, given their growing importance today in China.6) Management issues can be fixed, but value problems are more challenging.
Therefore, the underlying causes of many crises are mostly not pure PR problems, but deep-rooted management and social value problems.
"We modified the traditional distilling techniques, to make baijiu purer, lighter and smoother, as a way to allow more young people to love it," said Liu Luyan, PR manager with the brand.
PR major Edelman is on course to ride opportunities presented by rise of mainland firmsWhen Richard Edelman first visited Shanghai in 1986, Pudong, now home to the world's leading financial institutions as well as skyscrapers, was just a piece of farmland.
Over the past two decades, Edelman has remained one of the top five PR agencies in China.
The rise of the Chinese companies has made the business environment noticeably more vibrant, providing more opportunities for the PR firm.
The work ethic, people's value for money, local customer orientation and the ongoing innovation have not only made the market more vibrant but built companies' trust among consumers, said Richard Edelman, who has been the chief executive officer of the PR firm for 23 years.
Edelman has been in the PR field for 41 years.
But my father called and said they (Edelman, the PR firm) have won a new client.
Looking forward, Edelman pictured the family-owned PR firm as a luxuriant tree in the future, with corporate PR business as the trunk and a number of branches such as digital, creative and research businesses extending.
The smart household market in China is expected to reach 581.93 billion yuan ($84 billion) by 2020, according to PR Newswire.
Mailman helps professional sports organizations build business in China through digital strategy, social media, PR and brand activation, content production, sponsorship, e-commerce and merchandising.
Sherry Li, general manager of BYD branding and PR, said Arsenal’s prestige in world soccer combined with the club’s eco-friendly policies made them the ideal corporate partner.
"To inform "every way", Hynes said what is required is that every tech-focused PR firm must have a good leader.
"Our business is very popular outside China, especially in Germany, Switzerland, and Austria," said Magda Teresa Partyka, EcoFlow's PR and communications manager in Europe.
After launching its PR rocket series in Nansha, CAS Space signed launching agreements worth of 1.6 billion yuan ($236.1 million) with seven partners, according to the company.
"Ice cream is not only a special summer delicacy but meets the aesthetic and social needs of more and more young people in leisure," said Huang Ying, deputy director of PR of Chicecream, a popular ice cream brand in China.
“冰淇淋不仅是一种特别的夏日佳品，而且越来越能满足年轻人在休闲时的审美与社交需求。”国内知名冰淇淋品牌Chicecream公关部副主任黄英如是说。
"Many clients have cut budgets during this period," Liu said, adding that his PR firm has taken measures to control costs, such as suspending recruitment and adjusting budgets.
Some of them have even jumped on the PR bandwagon, while others are pondering if they should launch online media platforms of their own.
In recent years, Geely Auto has been putting efforts into becoming an international automotive group via acquisition and industrial layout, a PR official from the company told Yicai.
Byton chief-of-staff Ding Qingfen said German employees took part in every stage of product making, from technology, design to marketing and PR.