Chinese short video giant TikTok showed significant growth in iOS gaming with increased advertising investment, as global technology companies continue to beef up their presence in mobile advertising, a new report by global attribution leader AppsFlyer said.

With 15 offices and more than 4,000 partners around the world, the Israeli company is rated by multiple market agencies as the top player in terms of market share in market attribution, an important niche of mobile marketing.

At this year's Mobile Attribution and Marketing Analytics, or MAMA, a leading mobile marketing conference, at the end of June, China Daily spoke to Kaniel in an exclusive interview about his insights into the Chinese mobile marketing market, the firm's growth strategy and its future investment plans in the country.

We see a huge opportunity in the China market, reflected in the strong demand for data tracking and marketing attribution, and the strong willingness of Chinese companies to enter the global market.

This is the essence of attribution, and it's essential in enabling brands and businesses to make the best datadriven decisions possible.

With our measurement and attribution, we can tell them whether the decisions they've made are good or not.

The existing agreements, as a consequence of this and of the completed finalization of the split of Marco Polo International Italy SpA, recognize the right of Camfin's shareholders, through dedicated statutory mechanisms, to ask for and obtain the attribution a quota of Pirelli shares corresponding to their percentage of participation in the capital of Camfin, the company said in a statement.

"He gives "multi-touch attribution" as an example.

Without multi-touch attribution, marketers would find it difficult to gauge the efficiency of their marketing channels.

Uncertainties such as protectionism, rising accounts receivable and unclear product liability attribution all increase the legal risks of foreign trade orders.