With the onslaught of a cold wave, Kuocang Mountain in Linhai, Zhejiang province, welcomed its first frost of this winter, with temperatures plummeting to a yearly low of -11.4 C. Temperatures in the area around Kuocang Mountain, the highest peak in southeastern Zhejiang, are usually 8 to 10 degrees lower than the urban areas throughout the year, making it the first local area to face the brunt of the cold wave annually.

在寒潮的冲击下，浙江临海的括苍山迎来了今年冬天的第一场霜冻，气温骤降至-11.4摄氏度的年最低水平。浙江东南部最高峰括苍山周围的地区全年气温通常比城市低8到10摄氏度，使其成为第一个每年都面临寒潮冲击的地方。

According to global market consultancy International Data Corp, global shipments of smart home devices are expected to decline 2.6 percent in 2022 to 874 million units with smart speakers and video entertainment devices such as TV and streaming devices facing the brunt of the decline.

根据全球市场咨询公司国际数据公司的数据，2022年全球智能家居设备出货量预计将下降2.6%，至8.74亿台，其中智能扬声器和视频娱乐设备（如电视和流媒体设备）将首当其冲。

The courier sector bore the brunt of the COVID-19 outbreak at the beginning of this year, but the situation has improved as the epidemic wanes.

The courier sector bore the brunt of the COVID-19 outbreak at the beginning of 2020, but it continues to rebound as the epidemic wanes.

China Vanke Co, one of China's largest property developers, reported continuous increase of profit in the first quarter of 2020 and its contracted sales almost doubled in March, showing a steady recovery from the brunt of the coronavirus outbreakThe profit of the Shenzhen-based real estate company in the first three months climbed 11.5 percent to 1.25 billion yuan.

Even though the services sector－especially tourism, civil aviation, hotel and retail businesses－have borne the brunt of the slowdown in February, Ren stressed that the economic impact is only temporary because China is a large country with strong resilience, huge potential and enough space to keep its economic growth on firm footing.

However, over the past 16 weeks, the district has been reduced to a battlefield over and over again, deterring visitors, dampening consumer sentiment and leaving shopping malls, brick-and-mortar retail stores and restaurants with no choice but to bear the brunt of the violent clashes," Jong said.

As the country where the world's most Fortune 500 companies are based, the United States is expected to bear the brunt of escalating trade tension in its corporate sector.

"It's unfortunate that such a strong Wisconsin company like Harley-Davidson has to bear the brunt of this trade dispute," Sensenbrenner said.

More businesses, consumers, as well as farmers could increasingly feel the brunt of the tit-for-tat imposing of tariffs - this will happen in Europe, China, and unexceptionally, the US.

Private enterprises, which contribute more than half of the country's foreign trade, may have borne the brunt, Gong said, calling for encouraging more participation of private enterprises in the country's infrastructure stimulus campaigns in order to help them tackle shrinking export orders.

Wu Liyuan, a researcher at the Chinese Academy of Social Sciences' Institute of World Economics and Politics, said it is also necessary to ramp up efforts to address the weak links in China's financial system, which could bear the brunt if the overseas bank turmoil leads to a crisis in other areas.

Despite economic challenges at home and abroad, and the brunt of the COVID-19 pandemic, the number of newly registered SMEs in the 36 surveyed cities by the end of 2021 increased above 12 percent compared with that by the end of 2019, the report shows.

Such high-level monetary support has become necessary as the recent surge in COVID-19 dealt a blow to economic activity, with Shanghai bearing the brunt of the hit, Qu said.

Notably, the PMI for the services sector took the brunt of the COVID-19 resurgence and dropped to 42 last month, versus 50.2 a month earlier, with both supply and demand in the sector contracting sharply, media group Caixin said in a report on Wednesday.

Smaller manufacturers in downstream industries could bear the brunt of rising power prices as many of them face higher production costs and yet have little price bargaining power for their products.

Smaller businesses, which typically belong to downstream sectors, have borne the brunt of cost pressure, experts said.

Wang Jingwen, a macroeconomic researcher with China Minsheng Bank, said the services sector, including long-distance transport, hospitality, catering, offline retail, sports and entertainment could bear the brunt from the resurgence in COVID-19 cases.

"The US trade deficit with China has increased, and US companies are bearing the brunt of elevated tariffs on Chinese goods, Tu said, citing a recent report by rating agency Moody's Investors Service.

Small manufacturers have borne the brunt with their PMI dropping into contraction territory at 48.8 in May, compared with 50.8 in April.

Gu Qingyang, an associate professor at the Lee Kuan Yew School of Public Policy at the National University of Singapore, noted that holiday consumption will help boost the service sector and promote more balanced development in other industries, such as transportation, tourism and catering, which bore the brunt of the epidemic.

Gu Qingyang, an associate professor at the Lee Kuan Yew School of Public Policy at the National University of Singapore, noted that holiday consumption will help boost the service sector and promote more balanced development between other industries that bore the brunt of the epidemic.

The cross-border freight train service bucked the downward trend of logistics, ensuring steady supply and support, while air and sea cargo transportation had to bear the brunt of the outbreak.

Camping facilities, weddings among services on offerLi Xiumei considers herself a lucky player in the domestic tourism market that has borne the brunt of the COVID-19 pandemic.

One-time subsidies will be allocated to grain producers, including individual farmers, family farms, farming cooperatives, agricultural enterprises and related entities, which are bearing the brunt of the rising costs of agricultural materials, according to the ministry.

"The brunt of the pandemic has been borne by 5,000 to 6,000 fishermen in capture fisheries, who are also known as "Hong Kong mobile fishermen".

Domestic airlines are taking the brunt of financial pressures caused by the latest resurgence of the COVID-19 pandemic, and they have launched additional innovative services to stay afloat.

Global airlines are ramping up efforts to reduce carbon emissions and investing more in related projects, despite taking the brunt of financial pressures caused by the COVID-19 pandemic.

East China's Yiwu, also known as China's commodity-exporting hub, bore the brunt when container shortages first hit China starting September 2020.

Travel agencies in China have borne the brunt of the COVID-19 pandemic, which forced some to close down, but several agencies are now actively promoting their travel products online or shifting to different operations to get through the tough times.

The searched destinations are mostly cities that were spared the brunt of the viral outbreak.

A Chinese lifestyle influencer who goes by the avatar Mou Daren has also felt the brunt of the epidemic's impact, saying that a certain part of his income has been affected since the outbreak of the contagion.

While ensuring the country's general policy direction, the government will roll out more targeted support measures for the real economy, particularly for small-and medium-sized enterprises that bear the brunt of the blow, she said, adding more measures are expected to promote consumption, which accounts for an increasing proportion of overall economic growth.

The Spring Festival holiday is usually a peak season for the travel industry in any year, but the unexpected novel coronavirus epidemic this year has forced most people to stay at home and travel agencies are bearing the brunt of its impact.

The property markets in small cities have been affected by the slowdown of the manufacturing industry, which is the first to bear the brunt of the nation’s slower growth.

They were among the first to bear the brunt of sharp rate rises.

Emerging markets could bear the brunt of the mounting headwinds, he said.

The benchmark Shanghai Composite Index recovered 1.49 percent to close at 3411.72 points after the A-share market suffered the brunt of the sell-off on Monday and Tuesday.

One important consideration for the RRR cut this time is to give targeted help to smaller businesses, said Li Qilin, chief economist at Shanghai-listed Hongta Securities, as smaller firms have been bearing the brunt of the recent commodity price surge.

Research from the World Bank indicated that the consequences of climate change and pandemics are severe and irreversible, and developing countries will continue to bear the brunt.

As one of the sectors bearing the brunt of the pandemic, the air transport industry saw ten of its major firms receive more than 17 billion yuan of such funds in 2020.

Venture capital firms and entrepreneurs were among those who bore the brunt of the coronavirus crisis.

Luo Wei, an associate professor of accounting at Peking University's Guanghua School of Management, said large-cap US-listed Chinese firms may bear the brunt of the proposed act, if enacted, as regulators may impose the new rules against them first.

Consumption-related industries including retail, catering and tourism will bear the brunt of the epidemic while sectors such as healthcare, e-commerce and online videos and games will benefit, she added.

Sectors including transport, retail and catering bear the brunt of the outbreak, but they are expected to see rapid recovery in one to three months once given the all-clear of the disease, said Lu Zhengwei, chief economist of Industrial Bank.

"Their lives and economy are bearing the brunt of the outbreak as they make sacrifices to contain it.

Other currencies which have borne the brunt of the dollar's rally in the last two weeks such as the Australian dollar, Canadian dollar and the Swiss franc stabilised on Wednesday, rising between 0.2 to 0.4 percent.

While the US tax overhaul will have a spillover effect and may prompt other countries to follow suit with similar tax cut moves, Cheng Shi, chief economist at ICBC International said the impact on China's industrial competitiveness will likely be limited as other developed economies with industries that are highly subsistent to the US ones will likely bear greater brunt.

Experts, such as Zeng Xiangquan, director of the China Institute for Employment Research at Renmin University of China, told the media that college graduates are among those bearing the brunt because "downward economic pressure" usually prompts employers to reduce new recruits before considering cutting existing jobs.