Meanwhile, he warned about challenges in terms of tighter privacy laws and third-party cookie deprecation, saying companies need to become compliant with local laws to extract, process and manage first-party data to ensure that they can still be used to make the internet experience more enjoyable while giving the users control over how their personal data are used.

与此同时，他警告称，在更严格的隐私法和第三方cookie弃用方面存在挑战，他表示，公司需要遵守当地法律来提取、处理和管理第一方数据，以确保这些数据仍然可以用来让互联网体验更愉快，同时让用户控制他们的个人数据的使用方式。

Ferrero also plans to roll out a branded cookie specially designed for young consumers in the coming one year and a multi-flavor chocolate catering to young consumers will be available via the e-store in 20 months.

In addition to showcasing Ferrero's classic brands, the Danish cookie brand Kjeldsens, which was acquired by a Ferrero affiliated company last year, is also participating in the CIIE as an important new member of Ferrero, which helps to add a synergistic effect to form complementary advantages, according to De Felip.

Snack giant Mondelez, the maker of the iconic Oreo cookie, is also using cross-border e-commerce to see whether a new product resonates with local consumers.

Apart from Stride, Mondelez's cookie brand Ritz was a hit during the previous editions of the CIIE, propelling the snack giant to accelerate localized production of these brands, according to Joost Vlaanderen, president of Mondelez China.

Currently, the first phase of the project－two cookie production lines and seven rice cereal production lines－was completed, and the output value surpassed 2.5 billion yuan.

Nov 11 is not just about selling a lot of products to consumers, but a time where "we test our supply chain system and our new products, or even better, we test new ideas", Joost Vlaanderen, president of Mondelez China, the company behind the iconic Oreo cookie, told Alibaba's news portal Alizila.