"E-commerce has helped Kroger to reach new customers and markets where it does not have physical stores, starting with China," Yael Cosset, chief digital officer of Kroger, said in a statement.
"Cosset, who told the Wall Street Journal the company had looked at other companies before settling on Alibaba, did not disclose the terms of the financial arrangement with the Chinese site.
"Growing into the Chinese market is a huge opportunity for Kroger and we are really excited," Cosset told the Journal.
"Kroger is proud to continue to lead the way in making natural, organic and free-from products more mainstream and accessible," Cosset said.
"Kroger is the world's third-largest retailer by revenue, $122.7 billion in sales in 2017," Cosset told Supermarket News.
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