White Rabbit creamy candy was first manufactured by Shanghai Guan Sheng Yuan Food in 1959 as a salute from Shanghai industrial workers to the 10th anniversary of the People's Republic of China, but its history can be traced to 1943, when a merchant from the Aipixi Candy Factory was inspired by the taste of a British milk candy.

1959年，上海关盛源食品有限公司为纪念中华人民共和国成立10周年，向上海工业工人致敬，首次生产了白兔奶糖。但它的历史可以追溯到1943年，当时艾皮西糖果厂的一位商人受到了英国奶糖味道的启发。

Thanks to the company's creative crossover products, White Rabbit's image has continued to reach expanded target consumers and further boosted sales of the creamy candy.

得益于该公司富有创意的跨界产品，白兔的形象不断扩大，目标消费者不断扩大，奶油糖果的销量也进一步提升。

She said White Rabbit creamy candy has been another role model in how prestigious brands come up with fun and attractive crossovers by teaming up with partners from varied sectors.

她说，大白兔奶油糖果是知名品牌通过与来自不同行业的合作伙伴合作，创造有趣和有吸引力的跨界产品的又一个榜样。

For instance, Bright Food Group has crafted an "Eight Treasure Rice Pudding" with creamy custard stuffing based on consumer insights offered by Freshippo, an online-to-offline supermarket chain.

I think one of the major reasons why young people are not fond of tea is because of the slight bitterness which can be balanced with the creamy and smooth cheese foam.

What might convince a weight-conscious female professional to ditch her self-imposed diet restrictions and indulge in a sinfully sweet, comfortingly creamy ice cream?

When the creamy treats are so delicious, and offer nostalgia as a bonus, why would I?

The rich and creamy hazelnut chocolates of Ferrero Rocher are now embossed with four of China's traditional auspicious animals－magpie, kylin, deer and carp－each corresponding to the four directions of East, West, South and North.

Asked who figure in their "most popular men" list, most Chinese women will likely say it is the deliverymen or the couriers who bring home the goodies－all those well-packed boxes and bags containing stuff bought online, be it the latest fashion or the sinfully sweet and creamy imported chocolate.

The ice cream branch of Bright Dairy & Food Co Ltd, one of China's leading dairy producers, launched an ice cream with the flavor of a time-honored creamy candy brand that caused a stir in the country.

Besides, the company launched an ice cream flavor of a time-honored creamy candy brand in March, bringing 80 million yuan ($11.9 million) in sales revenue so far.

It was very creamy and unlike any avocado I had tasted before," she recalled.

I really love the creamy texture because it is not found in many other fruits," she said.

New crossover products that have made waves recently include a creamy candy shaped lip balm infused with White Rabbit creamy candy, a bottle of pink perfume jointly developed by baijiu maker Luzhou Laojiao, and a paprika lipstick from fast food chain Zhouheiya whose signature product is spicy duck necks.

"I was extremely upset after I failed to get the creamy lip balm on the debut day, but luckily enough could get some later," said Dong.

She was referring to the lip balm launched by White Rabbit creamy candy and Maxam, a brand owned by cosmetics maker Shanghai Jahwa.

Shen attributed the unexpected purchase fever from consumers for the creamy lip balm to the innovative collaboration between Maxam and White Rabbit.

According to Li, whilst offering a nostalgia of the White Rabbit creamy candy, the lip balm strives to strike a balance between moisturizing function and flavor in accordance with consumer preferences.

"I like it a lot not only because of childhood memories that the appearance and creamy scent brought, but also because it is easy to use," said Dong.

Back in 1959, ABC Mickey Mouse Sweets－which later morphed to become the famous White Rabbit Creamy Candy and whose history can be traced back to Shanghai in the 1940s－accounted for so high percent of the monthly salary of an average worker during that period that it was considered luxurious.

The above-mentioned ABC Mickey Mouse Sweets, which had already changed its name to White Rabbit Creamy Candy, seized the opportunity and forged its prime place in the pantheon of the national snacks industry.

For example, when White Rabbit Creamy Candy really took off, some businesses registered Grey Rabbit or Small White Rabbit for their rival milk candy products.