Curt Ferguson, president of Coca-Cola in China, said the company's goal is to continue to provide Chinese consumers with expanded beverage choices.

According to Curt Ferguson, president of Coca-Cola Greater China, the "next big thing" in the Chinese beverage market is products with more functional benefits, especially those that focus on health and wellness.

"Coca-Cola is accelerating its journey as a total beverage company," said Curt Ferguson, president of Coca-Cola in China.

Q&A: Curt Ferguson, president of Coca-Cola Greater China and South Korea.