A host of companies are piling into the business - many spurred by euphoria around Southern California-based Bird, an app-based service for on-demand scooter rentals that is valued at $2 billion by venture capitalists less than a year after it was launched - and industry watchers wonder if it is a fad.

Logistics comes of 5G age, to ride 11-11 euphoria and back consumption upgrade in countryOn Monday, Chinese e-commerce platforms will pull out all the stops yet again for the Singles Day online shopping festival, which is celebrated every year on Nov 11 (11-11).

This time, the expected outcome and euphoria surrounding the meeting is a completely different story compared to what transpired four years ago.