The
festive season is filled with joy and cheer.
节日季节充满了欢乐和愉快。
Decorations adorned the streets, making it a truly
festive atmosphere.
街道上装饰华丽，营造出浓厚的节日气氛。
We exchanged gifts during the
festive gathering, spreading love and warmth.
在节日聚会上我们互赠礼物，传递爱与温暖。
Festive fireworks lit up the night sky during New Year's Eve.
新年除夕夜，焰火照亮了夜空，非常壮观。
A
festive Christmas tree was placed in the living room, adorned with colorful ornaments.
客厅里放着一棵装饰华丽的圣诞树。
Families gathered for a
festive dinner, enjoying delicious food and each other's company.
家人聚在一起享用丰盛的节日大餐，共享天伦之乐。
The children wore their brightest costumes for the
festive parade.
孩子们穿着最鲜艳的服装参加节日游行。
Festive music filled the air, setting the mood for a lively celebration.
欢快的音乐弥漫在空气中，为热闹的庆祝活动增添了氛围。
The festival market was bustling with people, all eager to buy
festive treats and trinkets.
节日市场人头攒动，人们热切购买各种节日美食和小玩意儿。
The
festive spirit of giving and sharing was evident among the community members.
社区成员之间洋溢着慷慨分享的节日精神。
Looking ahead, State Grid Laiwu Power Supply Co will intensify its efforts in safety inspections of key areas during Spring Festival, including high-speed rail stations, shopping malls, enterprise workshops and festive tourist attractions, said the power supplier.
该电力供应商表示，展望未来，国网莱芜供电公司将在春节期间加强对重点地区的安全检查，包括高铁站、商场、企业车间和节日旅游景点。
As the Spring Festival holiday approaches and the festive mood intensifies, concerns also rise about potential fire and power hazards in the closely-packed houses in Qiantong ancient town in Ninghai county of Ningbo, Zhejiang province.
随着春节假期的临近和节日气氛的加剧，人们也越来越担心浙江省宁波市宁海县前通古镇拥挤的房屋可能存在火灾和电力隐患。
The company said sales performance was positive in China this year, especially during the Chinese Lunar New Year, and May 20 (a date that sounds like "I love you" in Chinese) as well as other festive occasions.
该公司表示，今年在中国的销售业绩是积极的，尤其是在中国农历新年、5月20日（中文听起来像“我爱你”）以及其他节日期间。
"Aside from launching special promotional events for men and consumers buying for their sweethearts on Valentine's Day, cosmetics companies can come up with more tailor-made product sets targeting different consumer groups during different festive shopping galas," Deng said.
邓说：“除了在情人节为男性和消费者推出特别的促销活动外，化妆品公司还可以在不同的节日购物晚会上针对不同的消费群体推出更多量身定制的产品。”。
Until last year, Silver Fern Farms venison products were mainly available in catering packs in China and were only offered during festive seasons by way of Christmas and New Year gift boxes at Sam's Club.
直到去年，银蕨农场的鹿肉产品在中国主要以餐饮包的形式提供，只有在山姆会员店的圣诞节和新年礼盒的节日期间才提供。
Consumers can stay home, place orders online and receive their products such as festive gifts, dairy products, personal care, beverages, mobile phones, flowers and cakes, within one hour during the Chinese Lunar New Year, according to the company.
该公司表示，在中国农历新年期间，消费者可以呆在家里，在线下单，并在一小时内收到他们的产品，如节日礼物、乳制品、个人护理、饮料、手机、鲜花和蛋糕。
South Africa, on the other hand, saw shipments increase by 28.4 percent quarter-on-quarter growth, with Nokia performing well with its competitive C-series models and Samsung having a strong quarter in preparation for the festive season.
另一方面，南非的出货量季度环比增长28.4%，诺基亚在其具有竞争力的C系列机型中表现良好，三星在为节日做准备方面表现强劲。
Ten shareholders, including Capital Group Funds, Aranda Investments, the GIC, Invesco, Fidelity International, BlackRock, CPP Investments, Sunny Festive, MSIM and ADIA, have become cornerstone investors in Kuaishou, the term sheet said.
条款表显示，包括Capital Group Funds、Aranda Investments、GIC、Invesco、Fidelity International、BlackRock、CPP Investments、Sunny Festive、MSIM和ADIA在内的十家投资者已成为快手的基石投资者。
Ten shareholders, including the Capital Group Funds, Aranda Investments, GIC, Invesco, Fidelity International, BlackRock, CPP Investments, Sunny Festive, MSIM and ADIA, have become cornerstone investors of Kuaishou, the term sheet showed.
条款清单显示，包括Capital Group Funds、Aranda Investments、GIC、Invesco、Fidelity International、BlackRock、CPP Investments、Sunny Festive、MSIM和ADIA在内的十家投资者已成为快手的基石投资者。
Alibaba Group Holding Ltd is scheduled to launch its annual sales campaign for the upcoming Chinese Lunar New Year from Thursday, with a goal of helping farmers sell over 150 million kilograms of agricultural products during the monthlong festive season.
During India's festive season, Realme sold more than 5.2 million smartphones between Sept 30 and Oct 31.
Madhav Sheth, CEO, Realme India, said; "We are delighted to once again emerge as the No 1 preferred choice on Flipkart during festive days.
For instance, the park and the resort are decked out in festive decor to create an enchanting atmosphere, complete with vibrant Mickey lanterns, Chinese couplets, floral garlands, shades of red and gold, and auspicious melodies.
While this time of year is all about being merry and festive and spending time with the ones you love, it also means of course that you may need to travel to get home to your family.
In the days up to Dec 25, this professional Santa will make his rounds at Hyatt hotels and its sister establishment, bringing the festive cheer to guests during various Christmas events.
The event was just one of the many around the city aimed at engaging with Chinese consumers during this festive period.
At the Peninsula Hotel, the afternoon tea service has been changed for the festive period to include a range of Christmas pastries.
Chinese companies appear to be leveraging the festive spirit as well.
As Macy's raised the curtain on its elaborate window displays of festive cheer in its home market, the US retail giant has quietly brought down the curtain on its business in China ahead of the most important selling season of the year.
Kathrine Kirk Muff, vice president of Lego Group for Social Responsibility and Engagement, noted that while the holiday season is about joy, laughter and festive cheer, it's also an ideal occasion to spread the idea of sharing and giving among kids.
Speaking on the festive occasion, Brice Péan, managing director of Kempinski Hotel Beijing Lufthansa Center, said "Signature's will come to represent the international focus and local inclusion Kempinski is known for.
The city provides Northeast China's festive atmosphere to tourists from the south.
The eight-day holiday, featured by the unique alignment of the Mid-Autumn Festival and the National Day holiday this year, fostered a vibrant festive ambiance.
- China has basked in a festive hustle and bustle as people celebrated the lunar new year of the rabbit with strong consumer sentiments.
As the world's largest distribution center for Christmas products such as tree decorations, Yuletide clothing, greeting cards, festive lights and packaging, its markets reopened to high sales due to chartered flights and new logistics channels.
Even though COVID precautions are necessary, the China International Import Expo is a festive occasion for visitors and exhibitors," said Jamet, who has attended the expo three times in person so far.
Multiple measures should be taken to meet residents' festive needs, including ensuring the supply of daily necessities, providing more contactless services and helping senior citizens enjoy convenient transportation to reunite with their families, as per the directive.
Multiple measures should be taken to meet residents' festive needs, including ensuring the supply of daily necessities, providing more contactless services and helping senior citizens enjoy convenient transportation to reunite with their families, said the notice.
While Nov 11 has evolved into something of an extravaganza, platforms like Alibaba really need to focus on building up this "festive vibe" and leaving operational tasks like sales promotions to third-party vendors like key opinion leaders, said Zheng Zhuoran, an independent digital marketing expert.
“尽管11月11日已经演变成一场盛大的狂欢，但像阿里巴巴这样的平台确实需要专注于营造这种‘节日氛围’，而将销售推广等运营任务留给像关键意见领袖这样的第三方供应商去做，”独立数字营销专家郑卓然表示。
Yiwu is the world's largest distribution center for Christmas products like tree decor, Yuletide clothing, festive lights and packaging, with two-thirds of the world's goods in this category coming from the county-level city.
Xie Meng, CEO of Grandview Group, said the mall had planned the launch of the waterfall and a series of festive events and cultural activities well ahead of the Lunar New Year due to the local retail market's strong rebound.
The festival, which falls on Feb 12 this year, is the biggest festive event for China's FMCG industry, thanks to higher demand for food, beverages, alcohol, personal care and household products.
Besides, some indulgent categories such as beer and chocolates are also highly promotion sensitive, presenting an opportunity to capture incremental sales during the festive period, she said.
Outdoor festive sessions are set to be held in a complex in Southwest China's Chongqing, where a spacious 80,000-square-meter venue allows customers to indulge in shows while being able to maintain social distancing.
For instance, Xiaolongkan, a hotpot brand that is very popular among the younger generation, has just opened an upgraded store－dubbed a 2.0 store－in Shanghai to ride on the festive boom.
One selling point, according to company Executive Director Li Shuoyan, is how the store manages to blend authentic Sichuan culture featuring spiciness into the distinctive local culture, creating a warm festive atmosphere.
China's consumer market has witnessed a surge in activity, driven by enthusiasm for cultural, ice sports, and tourism during the festive seasons, Shanghai Securities News reported on Friday.
Local governments across China have introduced various activities to stimulate spending during the festive season, such as organizing themed events, distributing consumer vouchers, and launching tourism products.
Analysts attribute the record earnings to the heightened consumer fervor surrounding the "festive spirit" of the New Year celebrations.
Liu Peng, director of the Maoyan Research Institute, noted that the New Year's Day holiday has always been synonymous with a strong sense of "festive spirit," often accompanied by the release of highly-anticipated films.
Echoing Liu's views, Rao Shuguang, president of the China Film Critics Association, said that the film satisfied the consumer demand for a "festive experience" during the New Year celebrations, "particularly among female audiences.
Chen Yan, a mother of two residing in Beijing's Xicheng district, embarked on her own New Year's Day "festive experience. "
The 2024 Spring Festival holiday will run from Feb 10 to 17, and industry experts believe that in the coming weeks, more highly-anticipated films will unveil their release dates, further enriching the festive season lineup.
2024年春节假期将从2月10日持续至17日，行业专家认为，在接下来的几周内，更多备受期待的电影将会公布上映日期，进一步丰富节日档期的影视阵容。
Throughout the match breaks, villagers dressed in traditional ethnic costumes sang folk songs and danced, creating a festive atmosphere.
During traditional holidays like Mid-Autumn Festival and Dragon Boat Festival, the demand for vinegar mooncakes and rice dumplings soars, making them irresistible festive treats.
We are so eager to welcome them and consider this a festive day," a Vietnamese tourism official said on Wednesday.
They also love agarwood," he said, adding "more Chinese coming back means festive days for me".
For example, during this Spring Festival, Chinese snack and candy maker Hsu Fu Chi International Ltd gave some green thoughts to its nianhuo — special goods consumers buy to celebrate the festive occasion.
Revived traditional cultureTraditional festive activities, hardly seen in many places over the past three years due to the epidemic, attracted millions of tourists seeking the nostalgic buzzing atmosphere of the Spring Festival.
Usually performed at festive celebrations, the dragon dance involves a team of dancers using poles to rhythmically move a giant dragon puppet.
"We have sent over 200 performers to Beijing and other cities to generate festive vibes for the audiences.
In response, local governments and industries are rolling out festive activities, lively bazaars, and shopping coupons, in all-out efforts to buoy the long-awaited recovery from the COVID-19 doldrums.
E-commerce platforms Tmall and Taobao held the Spring Festive promotion campaign from Dec 27 to Jan 4, Vipshop from Dec 29 to Jan 21, JD from Dec 26 to Jan 28, and Douyin from Dec 28 to Jan 7.
- With the Chinese Lunar New Year just around the corner, Shanghai's Yuyuan Garden has again donned a festive look, dressed in hundreds of delicate, illuminated lanterns.
Industry embraces festive opportunity to sell more rooms in off-peak seasonIn an offseason surrounded by COVID-related uncertainties, hotels are looking to seize opportunities to attract customers and generate cash flow, including this year's Nov 11 Singles' Day shopping festival.
"Yiwu is the world's largest distribution center for Christmas products such as tree decorations, Yuletide clothing, greeting cards, festive lights and packaging, with two-thirds of the world's goods in this category coming from the county-level city.
During the event, the tea maker offered free fruit tea, Qixi Festival-themed fans and badges for newlyweds, and a variety of interactive activities with festive elements, such as floats and a queqiao, or magpie bridge, which in the legendary tale at the heart of the Qixi Festival is a bridge made of living magpies who join together to cross the galaxy to unite two separated lovers.
Apart from festive events, the tea maker is also eyeing wedding ceremonies.
The hotel is decorated with dried pine, peony and bamboo to create a festive atmosphere.
Consumption enthusiasm for the Lunar New Year remains robust despite COVID-19 curbs on travelAs the Feb 1 Lunar New Year draws near, one tradition for the Chinese people is to purchase nianhuo, the special goods consumers buy to celebrate the festive occasion.
It is essential to stay alert as many people will visit family and friends, go shopping or sightseeing over the festive period, said Huang Kunming, a member of the Political Bureau of the CPC Central Committee and head of the Publicity Department of the CPC Central Committee.
He also encouraged the cultural and entertainment sector to support the festive atmosphere by producing quality products.
Prepping a festive feast is hugely symbolic for Chinese to ring in the Lunar New Year.
"No matter what happens, people always need some festive atmosphere," he said.
This trend is consistent with the broader consumption spree seen during the festive season.
这句话的中文翻译为"这一趋势与节日期间出现的更大范围的消费热潮是一致的。
Courier aggregator Cainiao Smart Logistics Network, a consortium of over 10 leading Chinese delivery firms, said on Thursday that parcel shipments quadrupled between Feb 4 and Monday, compared with the same festive period in 2019.
快递聚合商菜鸟智能物流网络（由十几家中国主要快递公司组成的财团）周四表示，从2月4日至周一的包裹运送量与2019年同期相比翻了两番。
The momentum was consistent with the broader consumption spree seen during the festive season.
这一势头与节日期间出现的广泛消费热潮相符。
me will team up with some well-known restaurants including Jingweizhai, Meizhou Dongpo and Zhiweiguan to launch tailor-made festive takeout meals, with prices ranging from around 100 yuan ($15.4) to about 1,000 yuan.
我将会与一些知名的餐厅合作，包括静味斋、眉州东坡和知味观，推出定制的节日外卖餐品，价格从约100元（15.4美元）到约1000元不等。
The number of restaurants and stores offering festive takeout dinners surged by about 30 percent this year compared with same period last year, with sales of semi-cooked dishes expected to rise 20 percent on a yearly basis.
今年与去年同期相比，提供节庆外卖晚餐的餐厅和商店数量激增了约30%，半熟菜肴的销售额预计比去年增加20%。
"Meanwhile, our living habits have also changed, as ordering festive takeout dinners is a new way to celebrate the upcoming Lunar New Year.
同时，我们的生活习惯也发生了变化，因为订购节日外卖晚餐是庆祝即将到来的农历新年的一种新方式。
Chen Meijun, head of catering in Hema's Beijing area, said it is the first year for Hema to launch festive meal kits for small families and they hope to provide people stuck near their workplaces with as enjoyable a holiday as possible.
盒马北京区域餐饮负责人陈美君表示，今年是盒马第一次推出小家庭年夜饭套餐，他们希望为工作地附近过年的人提供尽可能愉快的节日体验。
"A range of activities featuring festive traditions helped fuel the travel boom in many places.
一系列蕴含节日传统的活动促进了多地旅游热潮的兴起。
In Beijing, eight museums organized night events to greet the festival, with Beijing World Art Museum at the China Millennium Monument setting up a special section to display festive traditions including traditional clothing of China's Han ethnic group and moon worshipping customs.
在北京，八家博物馆组织了夜间活动来迎接这个节日，其中位于中国千年纪念碑的北京世界艺术博物馆特别设立了一个展区，展示中国的汉族传统服饰和赏月习俗等节日传统。
Tian'ai Road in Shanghai, dubbed the city's most romantic road, was given a festive atmosphere at night with colorful lights, and many of its shops and restaurants offered discounts to customers during the festival.
上海的甜爱路，被誉为这座城市最浪漫的道路，在夜晚被五彩斑斓的灯光装点出节日的氛围，许多沿街的商店和餐馆在节日期间为顾客提供了折扣优惠。
Statistics from the company showed the time users spend on video dating rose 29.8 percent during the Spring Festival holiday, compared with the data from the festive season last year.
Daily active users of Kuaishou surged 40 percent during the Spring Festival holiday, compared with the festive season last year.
Users of online video-streaming platforms spent an average of 98 minutes on these platforms each day, compared to 82 minutes during the festive season last year.
China's top e-commerce player Alibaba Group Holding Ltd announced a goal of helping farmers sell over 150 million kilograms of agricultural products during the month long festive season, which practically covers the majority of January.
Orders for flowers, green plants, cosmetics and daily necessities are growing rapidly, and meeting daily needs and festive demands is also becoming a new trend, Wang added.
Rates set to taper down in China after year-end, festive demand, says expertThe prices of pork, which accounts for more than 60 percent of China's meat consumption, are expected to remain high for some time due to the busy sales season during the New Year's day and the Spring Festival, but will remain stable in the long term with little room for further growth, an industry expert said.
Mooncake manufacturers in southern China's Guangdong province are looking forward to a bright and prosperous Mid-Autumn Festival this year amid increased overseas demand for the festive treat.
Applauded at a festive ceremony, a cargo train loaded with food, automobile and auto parts from the Netherlands, France and Spain departed from the railway terminal of GTV group based in Tilburg.
"This year, festive love birds are particularly mesmerized by cherries, whose sales advanced 65 percent one week ahead of the Valentine's Day year-on-year, according to Alibaba statistics.
"You see many of America's new brewpubs started by young entrepreneurs, who have uplifted neighborhoods in inner cities by offering a festive establishment where people from the community can gather," Pease said.
A Hyundai Motor India spokesman said the company expected sales to pick up in the festive season starting next month.
He was one of the first foreign auto executives to sing Chinese songs at auto shows, impersonate legendary Chinese figures to greet fans online on festive occasions, and learn the language in an earnest way.
The number of daily active users of Kuaishou surged 40 percent during the Spring Festival holiday, compared with the festive season last year.
The consumption sector in particular will post strong performance during the festive period, given that it is one of the peak seasons in the year.
With over 5,000 years of heritage, it is a mainstay at festive occasions in China, from New Year dinners to wedding receptions to business banquets.
On behalf of the Communist Party of China Central Committee, the State Council, and the Central Military Commission (CMC), State Councilor and Defense Minister Li Shangfu, who is a member of the CMC, extended festive greetings to the personnel of the PLA, members of the armed police, civilian personnel, the reserve force, the militia, veterans, army heroes and role models, among others.
The premier extended festive greetings to foreign experts in China, during a meeting in Beijing ahead of the Spring Festival holiday, which begins on Saturday.
Wang Huning, a member of the Standing Committee of the Political Bureau of the CPC Central Committee, extended his festive greetings at a symposium with leaders of national religious groups ahead of the Chinese New Year.
During the tour, he sent his festive greetings and best wishes to the staff of the State-owned electricity utility.
Local girls, dressed in festive costumes, performed Bali's traditional "Pendet dance" to welcome the distinguished guest.
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