Analysts said startups need things to differentiate themselves from others, be it the heartfelt service of Nio or Elon Musk's image as a science geek at Tesla.
"We call ourselves a user company－and users' trust in us is our cornerstone－just like the 100-year brand history for Mercedes and the image of Tesla's science geek boss Elon Musk," said Qin.
It is no longer seen as a geek technology to print novel tools or models, but something that can upgrade manufacturing and can make people's life better.
When a geek's game turns into an investment tool for the public, it is time for the regulators to walk in.
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