In the era of "glamping" — a word coined from combining glamor and camping — "younger consumers in China have higher demands for designs, which match our strengths", he said.

他说，在“魅力”时代，“中国年轻消费者对与我们的优势相匹配的设计有更高的要求”。

"The merger will enable us to gain abundant resources, and seek more growth and glamor in this competitive market," Yang said in the statement.

"If the charm of zongzi lies in bamboo leaves and packaging, the glamor of qingtuan lies in its green appearance, glutinous taste and rich stuffing," said Li Qinglin, a food analyst at food market information aggregator Allfood.

'Glamping', or glamor camping, now part of leisure lexicon as consumers return to nature while practicing social distancingWith consumption upgrades and the revival of the tourism industry in China, a new type of camping is gaining ground as a leisure business, attracting an increasing number of tourists.

""Glamping" is a combination of glamor and camping－essentially luxury camping.

"We expect the all-new Lexus LS to present an amazing experience, and reflect the brand's glamor," Ezumi noted.

Insurance may lack the glamor and cachet of tech companies, yet shares of one insurer, which reinvented itself for the 21st century, kept pace with some of the digital darlings last year, suggesting old economy is not redundant.