This year, we're joined by more than 30 brands who'll be exhibiting with us including:Healthcare – Blossom, Ocean King, True Protein, Homart, NaturoBest, JS Health, Australian NaturalcareSkincare & Personal Care - Aspect Skin, DU'IT, Ego Pharmaceuticals, Earon, Moogoo, Carbon Coco, Sukin, Fox Tan, Omit, SkinB5Mother & Baby – Bubba Organic, Glitter FriendsFood & Beverage – Blue River Wine, Fonterra, NestleApparel – Culture Kings, Minnow Design, DoyouevenLifestyle & Design – AFL, Kikki K, Maison de SabreStrategic Partners – Argyle Hotels, AsiaLink, Bank of ChinaWe are proud to participate at CIIE again this year.

Industry big names such as Japanese carmaker Nissan, US confectionery company Mars, as well as Chinese technology giant Tencent, glitter in the Chinese arm's client portfolio.

- Chinese authorities have released a guideline aimed at making the country's time-honored brands glitter with new vitality, as part of efforts to boost consumption and fulfill people's need for a better life.

"During the shopping spree, novelty seekers can see new brands spawning, while some of the country's time-honored brands will also glitter with new vitality," said Chris Tung, chief marketing officer at Alibaba Group.

Look at what job-seeker Hu Yi, 25, armed with a master's degree in data analysis from New York University Shanghai, has to contend with these days: jobs available are fewer than in the past; written tests and interviews could stretch for up to six rounds for some positions; fellow job-seekers appear to be from top universities; and their resumes glitter like gold.

Overproduction, fierce competition take glitter away from glamorLove, embellished with diamonds, does indeed come with a price.

Gold as an investment asset will likely glitter brightly in China this year, but its consumption in the form of jewelry may drop, said experts.