Yao Jianping, inheritor of Suzhou embroidery, said the CIIE is an important window for China to spread its culture to the world.
One of the master artists present was Hua Xingfu, the inheritor of the ancient art form of paper tearing, who left visitors in awe as he deftly created various designs using only his fingers.
Wei, 40, an inheritor of an intangible cultural heritage designation for embroidery, started working at a clothing factory in Guangzhou, Guangdong province, two decades ago.
The erhu-making technique of Yuequan was listed as an intangible cultural heritage in Linyi in 2014, and Gao has become an inheritor of that technique.
For example, palm fans made by a weaving company established by inheritor Chen Liangshun have a strong online presence.
Wang's wife is an inheritor of the national intangible cultural heritage and his family has set up a factory to process the ethnic costume, which is very popular.
Xu, 64, is a fifth-generation dragon boat craftsman in Miluo, Central China's Hunan province, and a registered inheritor of the intangible cultural heritage.