The
lunar light is different from sun's.
月球的光和太阳的不同。
It was the fifth day of the sixth
lunar month in that year.
那天是那一年的农历六月初五。
This month is
lunar fourth month.
这个月是农历四月。
Driven by a huge consumption market, international luxury brands have debuted limited editions of new products with dragon elements tailored for China ahead of the Lunar New Year, as they aim to attract more buyers with localization strategies.
在庞大的消费市场的推动下，国际奢侈品牌在农历新年前推出了限量版的龙元素新品，旨在通过本地化策略吸引更多买家。
Peet's Coffee, the US-based coffee chain, has partnered with the Dunhuang Museum, unveiling its Lunar New Year coffee series, reflecting a broader trend within coffee chains, seeking to connect consumers who appreciate the incorporation of intangible cultural elements.
总部位于美国的咖啡连锁店Peet’s Coffee与敦煌博物馆合作，推出了农历新年系列咖啡，这反映了咖啡连锁店内部的一个更广泛的趋势，即寻求将欣赏非物质文化元素融入其中的消费者联系起来。
Local specialized industry in Laiwu, Shandong province, is ramping up production efforts to meet the impending Lunar New Year sales surge, backed by secure and efficient power supplies from local operators.
在当地运营商安全高效的电力供应的支持下，山东莱芜当地的专业化工业正在加大生产力度，以应对即将到来的农历新年销售额激增。
The vinegar-preserved Laba garlic is a traditional dish during the Laba Festival, which falls on the eighth day of December in the lunar calendar each year.
醋腌腊八蒜是腊八节期间的传统菜肴，腊八节是每年农历十二月初八。
After Shuangjiang, one of the 24 solar terms on the Chinese lunar calendar in October, the lasting online and offline popularity of mulberry leaf tea among consumers has treated the villagers particularly well.
在中国农历十月二十四节气之一的双江之后，桑叶茶在消费者中持续的线上线下流行对村民来说尤其好。
The company said sales performance was positive in China this year, especially during the Chinese Lunar New Year, and May 20 (a date that sounds like "I love you" in Chinese) as well as other festive occasions.
该公司表示，今年在中国的销售业绩是积极的，尤其是在中国农历新年、5月20日（中文听起来像“我爱你”）以及其他节日期间。
On Feb 4, Hualuxe cooperated with QQ Music to hold the CNY China-Style Concert to celebrate the Start of Spring, which is the first solar term of the Chinese lunar year.
2月4日，华路舍与QQ音乐合作，为庆祝中国农历第一个节气“立春”，举办了“春节中国风音乐会”。
Volkswagen CEO Oliver Blume, also chairman of the group's luxury marque Porsche, arrived in Beijing in January as the first head of an automotive multinational to visit the country in the Lunar New Year.
大众汽车首席执行官奥利弗·布鲁姆（Oliver Blume）也是该集团豪华品牌保时捷（Porsche）的董事长，他作为第一位在农历新年访问中国的汽车跨国公司负责人于1月抵达北京。
Ikea's Chinese Lunar New Year Fossta collection, which was inspired by art from the Tang Dynasty (618-907), also made its Asian debut at this year's CIIE.
宜家的中国农历新年Fossta系列灵感来自唐朝（618-907）的艺术，也在今年的CIIE上首次在亚洲亮相。
At the CIIE, the group revealed its most extensive line-up of novelties inspired by Chinese culture, including five new Lego sets featuring elements such as the Lunar New Year and the Monkey King.
在CIIE上，该集团展示了受中国文化启发的最广泛的新奇产品系列，包括五套以农历新年和孙悟空等元素为特色的新乐高玩具。
"We will also continue with our innovative products to celebrate the Chinese Lunar New Year.
“我们还将继续推出我们的创新产品来庆祝中国农历新年。
Wang said the precooked food gift packages have gained popularity among consumers during some traditional Chinese festivals in recent years, such as the Chinese Lunar New Year and the Mid-Autumn Festival.
王说，近年来，在中国的一些传统节日，如农历新年和中秋节，预煮食品礼包在消费者中越来越受欢迎。
He expects next year will hopefully see some easing of freight capacity after the Chinese Lunar New Year.
他预计明年中国农历新年后货运能力有望有所缓解。
"If the situation has not eased until after the Chinese Lunar New Year and 2023, the higher rates are likely to continue," he added.
他补充道：“如果这种情况直到中国农历新年和2023年之后才有所缓解，那么更高的利率可能会继续。”。
The dish gained huge attention and sparked a new trend in the lead up to the Lunar New Year, the CEO said.
这位首席执行官表示，这道菜引起了极大的关注，并在农历新年前引发了一股新潮流。
Consumers can stay home, place orders online and receive their products such as festive gifts, dairy products, personal care, beverages, mobile phones, flowers and cakes, within one hour during the Chinese Lunar New Year, according to the company.
该公司表示，在中国农历新年期间，消费者可以呆在家里，在线下单，并在一小时内收到他们的产品，如节日礼物、乳制品、个人护理、饮料、手机、鲜花和蛋糕。
McDonald's China has announced a renewed three-year partnership on Thursday with China's Lunar Exploration Program (CLEP) on the "Light Up Your Dreams" project to encourage more children to explore their aerospace dreams.
周四，麦当劳中国宣布与中国月球探测计划（CLEP）就“点亮你的梦想”项目重新建立为期三年的合作关系，以鼓励更多的孩子探索他们的太空梦想。
Although freight charges dropped slightly after Lunar New Year, the unexpected Suez Canal blockage in March after one of the world's largest container ships got wedged there following a sandstorm, caused a new round of capacity shortages and higher freight costs, a report by the Shanghai International Shipping Institute said.
Earlier this year, a few waves of COVID-19 infections reemerged in some regions across China, and precautionary measures－including varying levels of travel restrictions and encouragement of reduced travel during the Chinese Lunar New Year－have reduced travel demand.
Other brands under Kering have gradually set up official websites, WeChat stores and WeChat mini programs, with online campaigns based on various festivals in China like the Chinese Lunar New Year, Chinese Valentine's Day and the Singles Day－Tmall's key consumption period.
Just days ahead of the Lunar New Year, a 3CE Stylenanda flagship store was launched in Shanghai's downtown Xintiandi area, where customers can purchase a variety of cosmetics by 3CE, a brand originally from South Korea and later acquired by L'Oreal.
Ji, in Chinese, means auspiciousness or luck, which is a symbol for wishing during the Chinese Lunar New Year, which begins on Feb 12.
"The company launched online parenting classes via livestreaming after the Lunar New Year.
The team arrived in Wuhan on Jan 30, the sixth day of the Lunar New Year holiday, and returned when the lockdown was lifted on April 8.
On the fourth day of the Chinese Lunar New Year holiday, which started on Jan 25, Wu, general manager of Guangzhou Gao Ke Garment-making Equipment Co Ltd, was called in by the local industry authority and was asked to resume production of the machines.
China National Petroleum Corp, the country's largest oil and gas producer in terms of output, has seen its average daily output for crude and gas rise 2.2 percent and 12.6 percent year-on-year during the Lunar New Year holiday.
It took just seven days during the Lunar New Year holiday from the time the company said that it was looking for a place to set up a plant to produce masks for the current battle against the virus and getting all the necessary paperwork and approvals with the help of local authorities.
To celebrate the New Year of the Rat, Lego revealed new Lunar New Year sets such as the Lion Dance and Chinese New Year Temple Fair.
On Lunar New Year’s Eve (Jan 24), employees of Dell China donated 300,000 yuan collectively in just three hours.
"As people in China and around the world celebrate the Lunar New Year, we send our love and support to the many impacted by the coronavirus.
Today is the Xiao Nian festival, or Little (Chinese Lunar) New Year, which means the prologue of the Spring Festival (Chinese Lunar New Year).
On Friday, Disney teamed up with top artists to launch handmade Mickey-themed lanterns in Yu Garden in Shanghai for celebrating the upcoming Lunar New Year.
Tencent's WeChat platform rolled out its Mickey and Minnie emojis on Friday for users to send Lunar New Year greetings.
Ahead of the approaching Year of the Rat, the Lego Group, one of the world's leading manufacturers of toys and play materials, has unveiled two new Lunar New Year sets－Lion Dance and Chinese New Year Temple Fair.
Alibaba Group Holding Ltd is scheduled to launch its annual sales campaign for the upcoming Chinese Lunar New Year from Thursday, with a goal of helping farmers sell over 150 million kilograms of agricultural products during the monthlong festive season.
Kuaishou will share a record high of 1 billion yuan ($142.9 million) worth of red envelopes in cooperation with CMG at this year's Spring Festival Gala, a program celebrating Chinese Lunar New Year.
Didi claimed 30.7 million Chinese used Hitch for the annual family reunion over the seven-day break during the 2018 Lunar New Year.
Yan said the company aims to host a total of 300 million daily active users on its platform by the Chinese Lunar New Year in 2020, adding there is huge potential and growth space to achieve that goal.
SF Holding said the decline was mainly due to the different timing of the Chinese lunar new year holiday in 2018 and 2019.
Chinese confectionary maker Hsu Fu Chi International Limited, which was acquired by Nestlé Group in 2011, chose this event to kick off its marketing campaign for the Chinese Lunar New Year, which begins on Tuesday.
In addition to working with the Palace Museum on ancient royalty themes, the biggest intellectual property of the year is the adorable pig image, as the 12-month lunar period beginning Feb 5 is regarded the Year of the Pig.
As the 2019 Chinese Lunar New Year draws near, retail giants like Carrefour and Walmart have accelerated their pace of digitalization offering more shopper-friendly services to prepare for the shopping spree.
The group is going to sell 7,500 tons of liquor during the coming New Year and Chinese Lunar New Year, or Spring Festival, period.
The new shop is set to land at the Museum of Chinese in America (MOCA) on Feb 5, timed to coincide with the Chinese Lunar New Year.
It was the fourth time that Duan, one of 16 Chinese managers on a 1,670-hectare Tajik farm, had flown to the Central Asian country after the Chinese Lunar New Year.
Announced on Feb 22－the first working day after the seven-day Lunar New Year holiday－the acquisition will be carried out by Fosun International and its subsidiaries, according to the company.
Hundreds of millions of Chinese returned to their hometowns or traveled with their families to celebrate the Lunar New Year.
This year's Lunar New Year holiday ran from Feb 15 to Feb 21.
Sources with the Guangzhou-based company said that the Chimelong Panda Hotel, located in the Chimelong Tourist Resort, will open on the eve of the Chinese Lunar New Year.
The peak season falls on Feb 17 and 18, the second and third day of the Lunar New Year, as Chinese tourists typically take a trip after finishing their family reunion dinners.
com, the third-largest e-commerce player in China, announced a plan to hold a charity sale for intangible cultural heritage products on February 4, the start of spring in the traditional Chinese lunar calendar.
Analysts said that the growth in valuation has been supported by fundamentals, and if demand for the alcohol beverage continues to grow, it could rise further in the next few months due to higher demand during the Lunar New Year festival.
The electric cars earmarked for online services will be put into the market after the Chinese Lunar New Year that falls on Feb 16 in 2018, the local Xinmin Evening News reported.
The service is expected to help meet rising overseas travel demand around the Chinese Lunar New Year, which falls on Feb 16, 2018.
Specifically, the reform of CASC has been boosted by innovation-driven development, as can be seen from its achievements, such as BeiDou, China's leading satellite navigation system, manned space projects and the lunar exploration program.
According to the SOE's military and nuclear power business department, TISCO's high-end steel and iron have been widely used in China's crucial aerospace programs, including the Shenzhou spaceship series and the Chang'e lunar orbiters.
Yu said this year's heightened expectations for Lunar New Year festivities have spurred increased marketing initiatives aligned with diverse moments and needs.
As for activities planned for the break, 97 percent of young individuals will prioritize "food and drinks", 55 percent will focus on activities imbued with festival vibes, 36 percent plan to participate in Lunar New Year dinner preparations, 36 percent will take part in indoor entertainment and recreational activities while some 30 percent will focus on healthy activities and gift giving.
The motivations behind these festival plans predominantly revolve around seeking positive starts to the beginning of a new lunar year, creating unforgettable experiences, improving mental and physical health, and fostering family ties.
Tourism spending in the first month of the lunar calendar (Jan 22-Feb 19) increased by 65.8 percent from the same period last year, and domestic travel orders on online platforms during the Spring Festival holiday recovered to the 2019 level.
Revenue of the accommodation industry in the first month of the lunar calendar increased by 44 percent over the same period last year and domestic hotel orders exceeded the same period in 2019.
At the beginning of the Chinese Lunar New year, which started on Jan. 22 this year, labor-intensive provinces like Jiangsu, Zhejiang and Fujian launched cross-province recruitment.
The country's offline consumer service sectors like tourism, movies and catering, which were severely hit by the COVID-19 pandemic, saw a strong rebound in demand during the weeklong Lunar New Year holiday in late January, said Fitch Ratings.
The January rebound in PMI is in line with consumption figures during the Lunar New Year holiday, demonstrating a strong recovery in the Chinese economy.
So there has been more tourism for the Lunar New Year relative to what we have seen over the past two years," he said.
This was attributed to "the good momentum of China's overall economic conditions," said Wang Xin, director of the general manager's office of Nanchang Highly Electrical Appliances Co Ltd. Manufacturing facilities in China are rumbling back to life following the Chinese Lunar New Year holiday in late January, adding to signs that the world's second-largest economy is recovering from the COVID-19 impact.
On a lunar calendar basis, it was 50.8 percent above the same period in 2022, but still 47 percent below the 2019 pre-pandemic level.
On the eve of the Chinese Lunar New Year on Jan 21, as they stepped out of the noisy tunnel, more noise — of the joyful kind — greeted them.
Goldman Sachs has raised its targets for the MSCI China Index twice in January, offering more upside in 2023 for investors to savor when trading resumes after Lunar New Year holiday, South China Morning Post has reported.
A report published by the investment banking company UBS on Thursday also mentioned that travel and box office data during the first four days of China's Lunar New Year showed signs of recovery.
Nghia at Dong Giao Foodstuff Export Joint Stock Co said that on the occasion of the Lunar New Year festival, the demand of the Chinese market accounts for more than 50 percent of Vietnam's fresh fruit exports.
- China has basked in a festive hustle and bustle as people celebrated the lunar new year of the rabbit with strong consumer sentiments.
The 12-room homestay was fully booked from Lunar New Year's Eve on Saturday through Thursday.
They added that China's consumer market, which plays a fundamental role in bolstering the country's economic growth, is expected to gain momentum this year, and the consumption boom during the weeklong Chinese Lunar New Year holiday showcased the enormous vitality and strong resilience of the nation's economy.
Justin Koh, senior vice-president at global consulting company AlixPartners, said: "We anticipate the resumption of travel, starting with the Chinese Lunar New Year holiday.
The average price of 30 varieties of vegetables rose 9.2 percent from a week ago but declined 5 percent year-on-year in the context of Chinese Lunar New Year.
Healthcare products, smart home appliances and pet products have gained popularity among Chinese shoppers who have started stocking up ahead of the Lunar New Year, which falls on Sunday.
Holding more than $2 million worth of foreign orders in his hand, Ding said he will travel to countries including the United States, Spain and Indonesia after the Chinese Lunar New Year, which falls on Jan 22 this year, to secure more orders in overseas markets, retain existing clients and further mitigate the negative impact caused by the COVID-19 pandemic.
Lu said his team expects CPI inflation to rise slightly to 2 percent year-on-year in January, mostly due to seasonal patterns, as the lunar New Year holiday takes place early this year compared with 2022.
Regulators, biz owners boost incentives to secure labor supply amid fast recoveryAs the president of Easy-Try Cycles (Tianjin) Co Ltd, Li Qing is delighted to see his company's production schedule is fully booked until April, but it is also a headache to retain employees after the Chinese Lunar New Year to deliver products to its overseas customers.
Thanks to these attempts, more than 95 percent of the employees are going to return to their current positions at Easy-Try Cycles after the Chinese Lunar New Year, which falls on Jan 22 this year.
With such efforts, consumers living in 366 cities nationwide can place their orders and receive packages normally, even on Chinese New Year's Eve and the Lunar New Year.
In addition to promotional events held by local companies and shopping centers, a series of cultural and entertainment events, including the traditional Cantonese style temple fair and spring festival flower fair, will be organized in the downtown area before the Chinese Lunar New Year that begins on Jan 22, said Xiao.
"Meanwhile, China has made great strides in scientific and technological innovation, featuring Chang'e lunar probes, Tianwen-1 Mars probe, introduction of a self-developed new high-speed maglev transportation system as well as the C919's type certificate for commercial flight.
The association deemed growing complication and uncertainty in the external environment, on-going COVID-19 pandemic, weak global economic recovery and geopolitical risk taking a toll on the development for small and medium enterprises as well as rising labor, financing and logistic costs and shortened work days due to the Lunar New Year holiday.
- With motors rotating and machines roaring, China's industrial firms started the first week after the Chinese Lunar New Year holiday full of vim and vigor.
In recent years, Chinese people like Zhao have embraced this new twist on the tradition of handing out red envelopes, or "hongbao" in Chinese, during the Lunar New Year holiday.
HAIKOU－Meng Weiwei is busy checking factory quality, registering for a license and designing production lines ahead of the Chinese Lunar New Year.
- With the Olympic panda mascot Bing Dwen Dwen sold out all over China due to people's enthusiasm for the 2022 Games, China saw a brisk consumer market during the Lunar New Year holiday, the first seven-day long festival of the year that ended Sunday.
Chen Tao, an analyst with the Beijing-based internet consultancy Analysys, said e-commerce platforms hope to seize the opportunities emerging from the consumption upgrade of Chinese consumers and the Lunar New Year shopping.
Homegrown brands, Gen Z consumers, rising earnings, new tech help drive growthThe weeklong Spring Festival, or the Chinese Lunar New Year holiday, which this year began on Jan 31 and lasted till Sunday, is not only an important occasion for family reunions but also a peak season for consumption.
Although concrete figures are yet to emerge for this year's holiday sales, consumer spending during the Chinese Lunar New Year holiday is expected to return to the pre-pandemic level or witness a slight increase, spurred by online shopping festivals held by e-commerce platforms and innovation in commodity supplies like time-honored brands and precooked cuisine, Wang said before Spring Festival, the most important holiday for Chinese people.
Led by the rally of the technology sector, the Hang Seng Index in Hong Kong jumped 3.24 percent to close at 24,573.29 points on Friday, the first trading day of Lunar New Year.
The overall business climate in the construction sector weakened seasonally as construction activities slowed due to the unfavorable weather conditions and workers returning to their hometowns ahead of the Chinese Lunar New Year.
Hitting the market in early January, the Chinese Lunar New Year-exclusive gift combos stand to pamper people's taste buds with five flavors like coffee and litchi.
As for the group's chocolate brand Kinder and Kjeldsens cookies, they both adopted the element of the tiger, as the upcoming Chinese Lunar New Year will be the Year of the Tiger.
For the Generation Z, beverages, milk and biscuits have become the top-three most popular items for the Chinese Lunar New Year celebration, according to a study by Bianlifeng, a convenience store chain.
China and Russia are actively negotiating an intergovernmental agreement on international lunar research station cooperation, Shu said, adding that the two sides have also made progress in deepening cooperation on industrial and supply chains, advancing cooperation in emerging areas, and strengthening multilateral cooperation in an all-round way.
It falls on the 15th day of eighth lunar month.
During Spring Festival, China's Lunar New Year holiday, luxury brands usually launch products that feature the Chinese Zodiac and color red, and they tend to release derivative products such as red envelopes.