She also suggested that companies take advantage of the creative opportunities posed by such high-potential, malleable technology.

After a series of careful drying, grinding, and selection, the clay, sourced from the riverbed, is returned to a malleable state, now imbued with the ideal moisture content.

Companies should take advantage of the creative opportunities posed by high-potential and malleable technology, she said, adding, "Retailers should look to enrich customer experiences through the development of online communities in the metaverse where VR avatars can come together and discuss shared interests. "