Most of our employees are
millennials, which brings fresh perspectives to the company.
大部分员工都是千禧一代，这给公司带来了全新的视角。
The millennial generation is known for their reliance on technology.
千禧一代以依赖科技而闻名。
She decided to start her own business, typical of many
millennials who value independence.
她决定自己创业，这是许多重视独立的千禧一代的典型做法。
Millennials often prioritize work-life balance over salary in job searches.
在找工作时，千禧一代通常更看重工作与生活的平衡，而不是薪水。
The rise of social media has greatly influenced how
millennials consume news.
社交媒体的兴起极大地影响了千禧一代获取新闻的方式。
Many
millennials choose to rent apartments instead of buying houses due to financial uncertainties.
由于经济不确定性，很多千禧一代选择租房而非买房。
In marketing, understanding the preferences and habits of
millennials is crucial for success.
在市场营销中，了解千禧一代的喜好和习惯是成功的关键。
A growing number of
millennials are choosing to delay marriage and starting a family.
越来越多的千禧一代选择推迟结婚和组建家庭。
The millennial generation tends to be more environmentally conscious than previous generations.
相比前几代人，千禧一代往往对环保更为关注。
Some critics argue that
millennials are entitled and struggle with delayed gratification.
一些批评者认为千禧一代过于自我中心，且不善于延迟满足。
Designed to captivate young collectors and millennials, Pop Mart released a series of limited-edition figurines, including Skullpanda Dark Maid, Labubu Shepherd, Kubo King of the White Deer, and Pucky the Ghost at the new stores to offer a better shopping experience for customers.
为了吸引年轻收藏家和千禧一代，Pop Mart在新店推出了一系列限量版小雕像，包括Skullpanda Dark Maid、Labubu Shepherd、Kubo King of the White Deer和Pucky the Ghost，为顾客提供更好的购物体验。
"In China, the influence of younger generations, including millennials and Generation Z, has been growing.
“在中国，包括千禧一代和Z世代在内的年轻一代的影响力一直在增长。
The same trend has been noticed by Swarovski, as Gen Z and millennials now represent two-thirds of the company's consumers, said Nasard.
Nasard表示，施华洛世奇也注意到了同样的趋势，因为Z世代和千禧一代现在代表了该公司三分之二的消费者。
The market is on track to becoming a top global market by 2025, according to a report by consultancy Bain &Co. With eyes on younger luxury consumers in China, Lalonde said their research has shown millennials in China are entertaining at home more.
根据咨询公司贝恩公司的一份报告，到2025年，该市场有望成为全球最大市场。拉隆德说，他们的研究表明，中国的千禧一代更多地在家娱乐。
"Millennials and Generation Z consumers are expected to be the key growth driver in the Chinese luxury industry with a higher standard for localized cultural relevance of brands.
“千禧一代和Z世代消费者有望成为中国奢侈品行业的关键增长动力，对品牌的本地化文化相关性有更高的标准。
"Nowadays, China's younger generations like millennials (born in the 1980s and 1990s) and Generation Z(born in the mid-1990s to early 2010s) value more freedom and comfort at workplaces.
“如今，中国的年轻一代，如千禧一代（出生于20世纪80年代和90年代）和Z世代（出生于90年代中期至2010年代初），更看重工作场所的自由和舒适。
The plan was triggered by the fast growing consumption power in the area, especially among millennials (those born in the 1980s and 1990s).
这个计划的启动,是因为该地区,尤其是80、90后(即千禧一代)消费能力的迅速增长。
Tanya Van Gastel, a columnist at Content Commerce Insider, which focuses on branded entertainment, said millennials and Gen Z Chinese consumers pay for content.
Content Commerce Insider 的专栏作家 Tanya Van Gastel 表示，中国的千禧一代和 Z 世代消费者会为内容付费。这句话的上下文可能是在讨论中国年轻一代消费者的消费习惯和对品牌娱乐的态度。Tanya Van Gastel 指出，与传统观念不同，中国的千禧一代（出生于1980年代至1990年代初）和Z世代（出生于1990年代中期至2000年代）消费者愿意为高质量的内容付费。这包括但不限于音乐、视频、电子书、在线课程等数字产品，以及线下体验如音乐会、艺术展览等。这一趋势反映了中国年轻消费者对知识产权价值的认可，以及对个性化、高品质内容的需求。这也为品牌提供了通过创造有价值的内容来吸引和保持年轻消费者关注的机会。对于专注于品牌娱乐的公司来说，了解并满足这些消费者的需求变得尤为重要。通过提供独特、引人入胜且具有文化共鸣的内容，品牌可以建立更深层次的消费者联系，从而在竞争激烈的市场中脱颖而出。总之，Tanya Van Gastel 强调了中国年轻消费者对内容付费的接受度，这为品牌娱乐领域带来了新的机遇和挑战。品牌需要不断创新，以满足这些消费者对高质量、个性化内容的渴望，同时保护和尊重知识产权。
""Chinese consumers, especially millennials, want to enjoy life more.
中国的消费者，尤其是千禧一代，想要更多地享受生活。
This is because 33 percent of all buyers surveyed by the company desire a seller-free sales experience－a preference that climbs to 44 percent for millennials.
这是因为该公司调查的所有买家中,有33%希望获得无需与卖家打交道的购物体验;而对于千禧一代而言,这一比例更是攀升到了44%。
Cristina Gomez, vice-president for the Gartner Sales Leadership Council, said: "As baby boomers retire and millennials mature into key decision-making positions, a digital-first buying posture will become the norm.
Gartner销售领导力委员会的副总裁克里斯蒂娜·戈麦斯(Cristina Gomez)表示：“随着婴儿潮一代退休，千禧一代成熟到关键决策职位，以数字为主导的购买方式将成为常态。”
Vigneron said: "Seventy percent of our Chinese customers are millennials, and 25 percent are Generation Z customers.
维涅隆说：“我们的中国顾客中有70%是千禧一代，25%是Z世代顾客。”
We have to be relevant to them (millennials and Gen Z), and we have to be on the media platforms they use.
我们必须贴近千禧一代和Z世代的需求，并且要出现在他们使用的媒体平台上。
The biggest demographic worth paying attention to is millennials," Christianson said.
克里斯汀森表示，最值得关注的人群是千禧一代。
"Millennials and Gen Z Chinese consumers pay for content," said Tanya Van Gastel, a columnist at Content Commerce Insider, which focuses on branded entertainment.
“中国的千禧一代和Z世代消费者愿意为内容付费，”专注于品牌娱乐的内容电商内幕（Content Commerce Insider）专栏作家塔尼亚·范·加斯特尔（Tanya Van Gastel）说。
Chinese toymaker Pop Mart International Group is making its trading debut in Hong Kong on Friday, as its mystery toy boxes continue to charm millions of millennials.
中国玩具制造商泡泡玛特国际集团将于周五在香港上市，其神秘玩具盲盒继续吸引着数百万千禧一代消费者。
Apart from focusing on middle-income earners, China's millennials will have more purchasing power because many of their parents not only own an apartment but are not weighed down excessively by accommodation or mortgage concerns, said Ma Yu, a researcher at the Beijing-based Chinese Academy of International Trade and Economic Cooperation.
除了关注中等收入群体，中国的千禧一代将拥有更大的购买力，因为他们的许多父母不仅拥有一套公寓，而且在住房或抵押贷款问题上没有过重负担，中国北京国际贸易和经济合作研究院的研究员马宇如是说。
With the rise of millennials in the workforce, young professionals are gradually becoming the nucleus of the business society, creating a huge market for new types of business products and services.
Honor, created in 2013 to complement the Huawei brand, focuses primarily on its target audience of millennials and people pursuing young fashionable lifestyles.
The report said as of Feb 10, 2020, 53 percent of active home hosts in China are women, with millennials and generation Z female hosts being the main force in the Airbnb China community.
The report said apart from traditional first-tier cities such as Beijing, Shanghai and Guangzhou, Airbnb is becoming more popular among millennials from Chongqing, Xi'an and Chengdu.
报告指出，除了北京、上海和广州等传统一线城市以外，Airbnb在重庆、西安和成都等地的千禧一代中也越来越受欢迎。
Xiaomi Corp has launched a personal loan service in India aimed at young professionals and millennials, as the Chinese smartphone vendor looks to consolidate its presence in the country's fast-growing internet finance market.
In China, we are especially catering to the millennials.
"Millennials are very curious about the product origin.
In addition to middle-income earners and millennials, more growth points have emerged in China.
Many opportunities come from Chinese consumers, especially millennials, who care about their lifestyle, individuality and travel.
She said Chinese consumers, especially millennials, want to enjoy life .
German audio giant Sennheiser Electronic GmbH & Co is bullish on the rising consumption power of Chinese millennials and is looking to tap new growth seams in the sector in the future, according to top company officials.
"The millennials are really looking at the material.
It operates factories in China, India and Indonesia,"Chinese consumers, especially millennials, want to enjoy life.
com last year, regular sightseeing has gradually lost its appeal to the country's millennials.
"Chinese consumers, especially the millennials (those born in the 1980s and the 1990s), want to enjoy life .
As the job market in China is fairly dynamic and competitive, Kopitsas said J&J China creates 4,500 job opportunities every year and about 80 percent of its employees today are millennials, including fresh graduates and young professionals.
Under its plan, AB InBev will continue to deploy resources to promote the sales of its no-and low-calorie beer, and introduce craft beer in China to cater to the discerning taste of Chinese millennials of legal drinking age.
Chinese drone manufacturer DJI is looking to expand its presence in the camera market with its new sports camera aimed at millennials, said a company spokesman.
Millennials, as well as entrepreneurs from tech companies and startup company owners, are expected to show a preference for their products, as is the case in other markets like the United States, Australia and New Zealand.
"Supported by its factories in Thailand and the in-house designer team in Denmark, as well as the growing purchasing power of China's millennials (those born in the 1980s and 1990s), Pandora saw its sales revenue rise 26 percent year-on-year to 2 billion yuan ($297 million) in China last year.
"Chinese consumers, especially millennials, want to enjoy life.
In addition to traditional first-tier cities such as Beijing, Shanghai and Guangzhou, Airbnb is becoming more popular among millennials in second-and third-tier cities, he said.
"The Chinese millennials prefer booking accommodation through their mobile phones, and in-depth travels, so as to explore local customs," Peng said, adding they travel a lot in surrounding areas, due to the rapid development of high-speed rail.
In addition to traditional first-tier cities such as Beijing, Shanghai and Guangzhou, Airbnb is becoming more popular among millennials from second and third-tier cities.
Airbnb has become one of the top choices for Chinese millennials who travel.
So far, Airbnb has a strong global network with 6 million listings worldwide, and nearly 80 percent of Chinese hosts are millennials.
Swiss watchmaker Swatch launched a collaborative collection with Chinese singer and actor Wang Junkai to boost sales among the country's growing number of Millennials.
Earlier last year, Swatch group's financial report said that the consumption power of younger consumers, especially Millennials, led to soaring sales performance.
Appointing Wang as the brand's ambassador in China marked the group's strategy to attract the growing number of Millennials in China.
Millennials, too, are gulping the java.
Guo Xin, a marketing professor at Beijing Technology and Business University, said that in addition to middle-income earners, China's millennials will have more purchasing power because many of their parents not only own an apartment but are not weighed down excessively by accommodation or mortgage concerns.
Nike said it holds a similar belief, citing a report by Cone Communications that showed 94 percent of "Generation Z", born between 1996 and 2010, and 87 percent of millennials think companies ought to address social and environmental issues.
"Chinese consumers, especially millennials (those born in the 1980s and 1990s), want to enjoy life .
Guo Xin, a marketing professor at Beijing Technology and Business University, said in addition to middle-income earners, China's millennials will have more purchasing power because many of their parents not only own an apartment but are not weighed down excessively by accommodation or mortgage concerns.
I think demographics is a marketing research term, like when people often ask me about millennials.
I don’t do hotels for millennials, just like how Steve Jobs doesn’t do telephones for millennials.
In some family businesses, the children take over the business and most of them are millennials.
will also have helped K11 to build closer ties with Chinese millennials and "generation Z".
"We see very different content behavior between baby boomers and millennials," Larson said.
Chinese millennials constitute the main source of guest arrivals on Airbnb during the National Day holiday, accounting for more than 60 percent of the total.
The Chinese luxury market is quite peculiar as millennials (aged 20-34) are the major contributors to its growth.
After all, it is indeed tech-savvy millennials who are driving the vast majority of growth in the sector".
At the moment it is millennials and moms who want to have the best for their children.
Gaming will soon be an indispensable part of millennials' life.
Created in 2016, Douyin enables its users－most of whom are millennials living in China's relatively wealthy first and second-tier cities－to upload, browse and forward music videos.
Operating co-working spaces is big business in Shanghai, and there are no signs of this trend dying out any time soon as millennials demand for more flexibility in the workspaceThe term "strategic front line" is what co-working space providers like to use to describe the importance of Shanghai.
The rise of Chinese millennials also is driving growth.
A recent joint report from the Game Publishers Association Publications Committee, Gamma Data Corp and International Data Corporation showed that mobile gaming is growing stronger in China as the millennials' purchasing power increases.
Airbnb is doing exceptionally well among Chinese millennials, with 18-to-35-year-olds making up almost 80 percent of its Chinese customers, Blecharczyk noted.
"We found a growing number of consumers, especially middle-income earners and millennials in China, have adopted this (adventure-loving) lifestyle as they are willing to pay more to enlarge their experience in outdoor activities and they want better equipment," she said.
"We expect the strong momentum of the domestic market to continue, fueled by millennials and strong complementarity between offline and online to drive traffic into stores," said Bruno Lannes, a partner at Bain's China office, and the author of the report.
Some big-name players also include Port Apartment of Vanke Group, targeting the newly graduated, Danke Apartment and lyf of Capita-Land, which are trying to attract millennials.
Our new brand Lyf is designed specially for the millennials.
Driven by an appetite for authentic travel, Chinese millennials are increasingly turning to Airbnb.
Since the post-1985s generation, or millennials, have begun to dominate the labor market, more than 100 million people will choose the new form of offices in the future, Mao said.
She believes the millennials (those born in the 1980s and 1990s) will be the next strong driver of the 167-year-old company's growth.
"Millennials love living a quality life .
Aware that Chinese millennials' preferences are shifting from expensive products to unique and personal stuff, Lau said she would emphasize customized service by offering personal styling services.
Unlike traditional video sites, such as Youku and iQiyi, the new type of business powered by video streaming sites Bilibili and AcFun attracts more young fans, especially millennials.
""In China, the ACG fans are mainly millennials, and the ranks are swelling.
Flohr said younger customers including millennials are joining VistaJet, many of whom already have a good knowledge and understanding of private aviation.
It is aimed at exploiting the trend among newly affluent middle-class consumers, particularly the millennials, or those born during the 1980s and 1990s, to upgrade to better products.
"Our approach in China has historically been outbound travel, which means people from China travel to different parts of the world … An interesting phenomenon is that over 80 percent of Airbnb Chinese guests are millennials," he said, adding that the company will put more effort into exploring the inbound travel market.
[A Yuan/for China Daily]Airbnb Inc, a US-based home-sharing service provider, is ramping up its efforts in the Chinese market, doubling its investment and tripling its Chinese workforce this year, to focus on millennials who are looking for a new travel experiences around the world.
"Ge said the millennials have been the main user group of Airbnb China, and most of them come from Shanghai, Beijing and Guangzhou.
Yanxuan, an e-commerce site under Chinese internet company NetEase Inc, has set up its first flagship hotel, with which it hopes to woo the country's growing population of middle-class millennials by providing an immersive experience.
With many of the likely users of this new platform being millennials, this relationship is set to take advantage of a shift in travellers that was identified by the managing director of Tourism Australia, John O'Sullivan, who said in a recent interview with Xinhua that the nature of Chinese tourism to Australia is changing.
The rise of the millennials, China's second-child policy, and the developing tastes of consumers had resulted in their pursuit of special travel experiences, he added.
Remarkably, the majority are middle-aged clients working in IT and finance industries or Millennials born in the 1990s searching for a travel experience.
[Photo/Agencies]Tourism site and app is the darling of investors as it targets Millennials and their love of new experiencesTo make it big, you need big dreams.
The co-founder and chief executive officer of Mafengwo has decided to add a glitzy app platform to his major website to cash in on the booming travel industry of Millennials.
"Chinese tourists now have better jobs and know how to share information, especially those born in the 1980s and the 1990s (Millennials)," Chen said.
Millennials have played a key role in the change as they love different and often offbeat destinations.
"In other areas, millennials consume differently and their preferences, like online shopping, are different－and satisfying their demands is a challenge for Canon, Ozawa said.
Starbucks will also continue digital innovation to appeal to China's millennials, Schultz said.
Zhang is among a rising number of millennials who are paying greater attention to maintaining good health.
"At the same time, the cultural confidence of Millennials and Generation Z, who grew up in the period when China's economy was booming, has greatly improved, further promoting the vigorous development of local brands," he added.
Millennials are more interested in investment and more independent in their spending, with consumption skewed more toward the self than the family.
“千禧一代在投资方面表现出了更高的兴趣，且在消费上更加独立，其消费重心相较于家庭而言更多倾向于自我。”
Rise of digital nativesSo-called "digital natives" born between 1980 and 2012, including members of Generation Z and millennials, already account for over one-third of Asia's consumption, and that is expected to increase to 40 percent by 2030.
Chinese toymakers are betting on the country's 500 million millennials and members of Gen Z, who are flush with disposable income and willing to spend on such indulgences.
Blind boxes are not exactly an addiction, but represent a harmless, or manageable rush of adrenaline for some, especially Generation Z, a consumer group defined in popular online reference material as "a demographic cohort succeeding Millennials and preceding Generation Alpha", born in the period from mid-to late-1990s to early 2010s.
That represented a marked improvement on 2018, when only 44 percent of millennials and half of non-millennials had begun saving.
The driving force behind the fast-growing unusual pet market is the younger generation, including the post-1990s and millennials, who exhibit a greater sense of independence, embrace diverse perspectives and always stay at the forefront of the latest trends, said Yuan Zhibin, who has run an unconventional pet store in Beijing for five years.