I just had a
mooncake, it was filled with red bean paste and it was delicious.
我刚吃了一个月饼，里面是红豆沙，非常美味。
In China,
mooncakes are traditionally eaten during the Mid-Autumn Festival.
在中国，月饼是中秋节的传统食品。
The
mooncake box was beautifully decorated with intricate designs, making it a perfect gift.
月饼盒装饰得非常精美，适合作为完美的礼物。
There are various fillings for
mooncakes, such as lotus seed paste, salted egg yolk, or even fruit.
月饼有各种各样的馅料，比如莲蓉、咸蛋黄，甚至水果。
Mooncakes are usually round to symbolize unity and completeness in Chinese culture.
月饼通常是圆形的，象征着中国文化中的团圈和完整。
My grandmother bakes her own
mooncakes every year, and they have a unique homemade flavor.
我奶奶每年都会自己做月饼，它们有一种独特的家庭风味。
Some
mooncakes come with a message of good fortune written in soy sauce on the surface.
有些月饼表面用酱油写着吉祥的话语。
The thickness and richness of
mooncake filling can vary greatly from region to region in China.
中国的不同地区，月饼馅料的浓稠度和丰富度会有所不同。
Mooncakes are often enjoyed with a cup of Chinese tea, like pu'er or jasmine.
月饼通常搭配普洱茶或茉莉花茶一起享用。
Despite their small size,
mooncakes are quite filling due to their dense texture.
尽管月饼体积小，但由于其质地紧密，所以相当饱腹。
Dazhaxie, or hairy crabs, and salty egg yolks, popular mooncake fillings, are both autumn delicacies that have also become new coffee flavors at a convenience store chain in Beijing.
This year's Mid-Autumn Festival, aka Mooncake Day, which falls on Sept 24, will see Daoxiangcun sticking to its tradition.
"A few years ago, many mooncake makers were desperate to innovate their recipes, so they stuffed fish, shrimp and beef into their pastry.
A senior executive with Imperial Patisserie, one of the major mooncake producers in Hong Kong, said the firm prepared more than 95,000 boxes of mooncakes for the festival－and all the mooncakes were sold out in the first half of the shopping festival period.
Other major mooncake producers from Guangdong, Hong Kong and Macao also reported brisk business during the festival.
The report said that three traditional mooncake styles will continue to dominate the domestic market this year.
Mooncake gift boxes packaged with Chinese-style elements are the favorite among Chinese consumers, accounting for 38.4 percent of the total, followed by the simple style at 34.1 percent.
Meanwhile, the new-type flavor and cross-industry cooperation mooncakes are also welcomed by customers, offering more business opportunities for mooncake makers.
Due to consumers' flavor diversity, the growing demand from gifting and the expanding of sales channels such as livestreaming platforms, the market of mooncake gift boxes is expected to reach 20.87 billion yuan ($2.9 billion) by 2023 and 24.7 billion yuan by 2025, iiMedia Research predicted.
Hou says Sweet Lu has already sold more than 10,000 mooncake gift boxes this year.
Omar Hsu, owner of the Ommi's Food and Catering, a mooncake seller in Sydney's inner west said his business had more than doubled compared with last year.
Mooncake manufacturers in southern China's Guangdong province are looking forward to a bright and prosperous Mid-Autumn Festival this year amid increased overseas demand for the festive treat.
Due to the growing demand from overseas markets, many mooncake producers are now sparing no effort to expand their production and diversify their products to earn more foreign currency before the festival.
Mooncake producers and traders from Guangdong have earned more than $5 million so far this year after selling a total of 129 batches of mooncakes, weighing 477 metric tons by the end of August, according to a statement released by Guangzhou Customs.
The peak period for mooncake exports is usually in the two weeks before the festival, the statement said.
"It is the first time the company has produced durian mooncakes, which have become a new star in the company's mooncake exports this year," he said.
"The durian mooncake, which weighs 60 grams, is especially liked and welcomed by young people abroad," he added.
To help local companies increase their mooncake sales abroad, Guangzhou Customs has established a special task force earlier this year guiding locals to further improve their mooncake quality and make products that can meet the quality requirements set by Western countries and regions for mooncake imports, the statement said.
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