"Workers who cut rubber in the forest are afraid of mosquito bites and high temperatures, and they are suitable for long-sleeved clothing with fans," Ke said.

柯说：“在森林里割橡胶的工人害怕蚊子叮咬和高温，他们适合穿带风扇的长袖衣服。”。

Last year, 120-year-old cosmetics brand Jahwa partnered with Rio to launch a cocktail featuring its fragrance of Six God Floral Water, which is arguably China's most popular mosquito repellent.

"Virtual Mosquito," in particular, has become a "star product" with over a million units sold on Taobao.

After a buyer purchases a virtual mosquito, the seller will engage in conversation with any social media account that the buyer designates, using the persona of the mosquito.

According to China Insights Consultancy, domestic retail sales of mosquito repellent and insecticide products increased from 6.2 billion yuan ($892.9 million) in 2015 to 8.4 billion yuan in 2019, with a compound annual growth rate of 7.96 percent.

Take mosquito repellent liquid as an example.

A recent report by China Merchants Securities showed that China's insecticide and mosquito repellent market scale ranks first in the world as of June.

According to Qichacha, a corporate information provider, there were a total of 5,227 companies producing smoking mosquito coils and repellent plugins as of August, with a majority from Guangdong province.

Mosquito coils, electric plug-ins, mosquito repellent liquids and electric mosquito swatters are among the most common products sold online and offline.

Most recently, mosquito-repelling bracelets, mosquito repellent pads－which stick to the skin－and gel emerged among the best-sellers.

"I don't like wearing mosquito repellent liquid when going outside because it could cover up the smell of my perfume.

Super, one of China's leading companies specializing in the production of insecticides and mosquito repellents, said it created the world's first meperfluthrin－a new sanitary cyhalothrin insecticide that was invented in China－series in 2008.

The company said it also developed the first domestic insect repellent spray made from natural plant extracts in 2012 and became the country's first to develop a room-temperature volatile mosquito repellent product in 2017－a product that releases the repelling chemicals into the air at room temperature rather than being plugged into an electrical outlet.

It has reportedly topped the domestic mosquito repellent market for seven consecutive years since 2015.

Thanks to the upgrade and innovation of mosquito repellent products, as well as stepped-up efforts in sales, the group's revenue from insecticidal and mosquito repellent products increased by 11.8 percent year-on-year to 1.11 billion yuan last year, it said.

Guangzhou-based Runben Biology, a major company in the sector, has cooperated with Duckyo, an emoji package that is trendy on social media platforms, to launch a series of innovative products such as mosquito repelling buttons and bracelets to upgrade its branding appearance to attract more consumers.

From 2019 to 2021, revenue from Runben's mosquito repellent products reached 114 million yuan, 169 million yuan and 278 million yuan, accounting for 40.88 percent, 38.21 percent and 39.14 percent of the company's total revenue, respectively, it said.

"In addition to camping necessities, the camping base offers all things that you can possibly think of－earplugs, air mattresses, blankets, mosquito repellent, toiletries, meats, barbecue facilities, beer and ice buckets.