Nestle also announced in November that it had agreed to sell its Yinlu peanut milk and canned rice porridge businesses in China to Food Wise Co Ltd.

In the second fair in 2019, the Mexican firm presented peanut oil, a product with great flavor that also helps lower cholesterol levels.

Noodles boiled in bone soup served with peanut butter, and wontons filled with juicy meat in a sizzling soup -- these are the delicacies that have swept across the streets of China and are making their way overseas.

As the world's biggest edible oil market by consumption volume, China consumes not only a range of edible oils (like those made from corn, sunflower, soybean, rapeseed, peanut, groundnut) but also millions of metric tons of edible blended oil.

Similarly, blended peanut oil has less than 2 percent of it, with the rest being cheaper soybean oil and rapeseed oil.

In addition to supplying blended edible oil, it also produces corn oil, sunflower seed oil, peanut oil, rapeseed oil and soybean oil.

In Hengfeng village of the county, after the harvest season of peanuts, the peanut oil production line is busy.

The new high oleic peanut variety usually yields 15 percent more oil than regular peanuts, with a market price per catty being about 0.5 yuan ($0.07) higher than regular peanuts.

To increase the added value of high oleic peanuts, Hengfeng villagers, encouraged by the local government, have introduced a high oleic peanut oil production line and set up their own peanut oil brand, selling it to local supermarkets.

"We began planting high oleic peanuts in 2019 and established a peanut planting cooperative in 2020.

The wholesale prices of peanut oil went up 0.1 percent, while flour prices remained unchanged from the previous week.

A prime example is COFCO Shancui Peanut Products Co, Ltd, which has successfully entered the Philippine market with its peanut butter.

Fan Qiang, the head of COFCO Shancui Peanut Products (Weihai) Co Ltd, is optimistic about the company's future after successfully producing a batch of peanut butter made from Wendeng large peanuts.

The company has exported around 60,000 tons of peanut products and 20,000 tons of nuts and other snacks worldwide since 2012.

For instance, agricultural products such as peanut oil and chemicals including polythene have been incorporated into the scope of zero-tariff treatment goods.

The street is busy throughout the year, with outlets selling roujiamo (beef burgers), huashengsu (peanut pastries) and paomo scattered along the 600-meter thoroughfare.

With its long-time edge in peanut plantation and production, a small township in Shandong province is pushing forward rural revitalization and generating new growth through an increasingly updated and complete industrial chain.

In the agricultural heartland of Qishan township of Shandong province, Houtuan village boasts a rich history in peanut cultivation and farming expertise.

Blessed with fertile soil, pristine water quality, and ample sunlight, the village gets to leverage its natural advantages for peanut cultivation.

Houtuan village has successfully introduced and tested 45 different peanut varieties so far, establishing a 40-mu (2.67-hectare) high oleic peanut experimental base.

Last year, the village achieved an impressive yield of approximately 400 kilograms per mu of high oleic peanuts, contributing to a substantial income of nearly 2 million yuan ($28 million) in the peanut industry.

The promotion of new high-oleic peanut varieties in Houtuan has also catalyzed the creation of over 200 mu of integrated demonstration fields in seven surrounding villages, radiating out to encompass more than 6,000 mu of high-acid peanut fields throughout the entire township.

On the one hand, collaborating with about 100 peanut specialists from the SAAS, the township employs intelligent application platforms and expert service teams to guide and assist farmers, benefiting over 1,000 households and bridging the "final gap" in its agricultural technology dissemination.

On the other hand, Qishan has never ceased its pace to invest in nurturing local talent for the peanut industry.

Operating on the principle of "personalized teaching in accordance with demand," the town often invites experts from peanut research institutes to conduct on-site classes, fostering more than 300 local experts.

Aiming to gradually form a completed industry chain, Qishan strives to achieve an integration encompassing "breeding + order-based sales + deep processing," crafting a blueprint for its future peanut industry.

At the processing stage, technological upgrades are expected to enhance efficiency, with the adoption of low-temperature cold pressing increasing peanut oil yield by 5 percent.

In August, Qishan's local oil mill collaborated with the SAAS to jointly create a brand of environmentally friendly high oleic peanut oil.

In this regard, the town's total output value of the peanut industry is projected to exceed 29 million yuan this year.

Meanwhile, nut-based drinks, such as peanut, almond and walnut-based beverages, have either a higher share of "have drunk but will not purchase again" or a lower share of "have drunk and will purchase again", indicating the loss of target audiences for traditional nut-based drinks and a stable dominant position of coconut and soy-based drinks.

Its crispy peanut candy container and Chinese New Year candy jar both acquired recyclable certification from the China Synthetic Resin Association and Beijing Pro-eco Material-Tech Ltd. Its lollipop products are also expected to acquire such certification soon.

Ludrick Opiyo began his peanut roasting business in 2019.

While visiting one of the booths, a peanut roasting machine captured his attention due to its sleek appearance.

The business owner purchases raw peanuts from the cereal market and then converts them to peanut butter for selling.

The business has been brisk due to huge demand for peanut butter, which is high in protein.

On the eve of Eid al-Fitr, a holiday marking the end of Ramadan, the management ensured the supply of flour, peanut oil, milk and face masks to the families of Pakistani employees.

Their hospitality robot guide, Peanut, which comes with a complete cheery, plump body and bright digital banter, adds a touch of whimsy and charm to help personalize the experience.

China on Friday started trading of the peanut option and the rapeseed oil option on the Zhengzhou Commodity Exchange, bringing the tally of commodity option varieties to 25.

The China Securities Regulatory Commission (CSRC) has given the green light to the trading of peanut futures, an important oil crop.

Trading of the peanut futures will be launched on the Zhengzhou Commodity Exchange starting Feb 1, according to a statement on the CSRC's official website.

Trading of the peanut futures will help provide relevant farmers and enterprises with open, consistent and transparent price signals and effective risk-management tools, and will boost the steady and sound operation of the sector, according to the statement.