Under the initiative, farmers peddle their produce through e-commerce platforms that exploit big data, artificial intelligence and virtual reality technologies.

My cousin would then peddle them via Taobao.

Nepalese trader hails event for improving his life, giving him chance to pay it forwardJust four years ago, Shankar Koirala could be considered somewhat of an itinerant merchant who would peddle traditional Nepalese handicrafts at trade fairs around the world.

NANNING－The past summer vacation has been especially busy for Jariya Unthong, a Thai-language teacher based in the Guangxi Zhuang autonomous region, who has been routinely invited by a local company to livestream and peddle products to Thai consumers via e-commerce platform Lazada.

Salespeople double up as hosts or presenters and face cameras to peddle all sorts of products, services, technologies and content in real time.

Quarantining, shutdowns have made livestreaming into the new normalWhile using livestreaming to peddle merchandise is old hat in China's internet lexicon, livestreamed concerts are becoming the new talk of the town.

Emotional e-connect overcomes short attention spans of many consumersIn traditional commerce, businesses keenly peddle their merchandise, highlighting features, functionalities and alluring price tags.

Then, people began to set up shops on the streets and peddle their products, which served as a prototype for today's big-scale wool products market.

With the emergence of an increasing number of apps that peddle used goods in recent years, more and more customers have jumped on the second-hand economy.

China now boasts an army of online hosts such as Chen who first attain popularity by hosting short videos, and then convert that fame into a sales machine, to peddle a variety of products.

We're now using softer voices to peddle the snacks," Yang Xiaofei said.

"Competition built up as e-commerce rival Pinduoduo marched ahead by effectively mobilizing people's social network contacts, and upstarts like short video app Douyin gained popularity by helping influencers peddle merchandise through short videos and livestreaming sessions.