Personalization is the key to creating a tailored shopping experience for each customer.
个性化是为每位顾客创造定制购物体验的关键。
Amazon's recommendation system offers personalized product suggestions based on my browsing history.
亚马逊的推荐系统根据我的浏览历史提供个性化的商品建议。
The online platform uses data analytics to personalize content for each user, increasing engagement.
在线平台利用数据分析为每个用户个性化内容,从而提高用户参与度。
Netflix provides personalized movie and TV show suggestions, enhancing the viewing experience.
Netflix提供个性化的电影和电视剧推荐,提升观看体验。
My fitness app offers personalized workout plans based on my fitness goals and progress.
我的健身应用根据我的健身目标和进展提供个性化的锻炼计划。
LinkedIn's job recommendations are personalized to match my career interests and skills.
LinkedIn的工作推荐会根据我的职业兴趣和技能进行个性化匹配。
Spotify creates personalized playlists for users, reflecting their music taste.
Spotify为用户创建个性化的播放列表,反映他们的音乐品味。
Hotels often personalize guests' stays with welcome messages and room preferences.
酒店通常通过欢迎信息和房间设置来个性化客人的住宿体验。
E-commerce sites use
personalization to show me products I'm more likely to buy, saving time.
电子商务网站通过个性化展示我更可能购买的产品,节省了我的时间。
In marketing, personalized emails often have higher open rates due to their relevance.
在营销中,个性化的电子邮件由于其相关性,往往具有更高的打开率。
Many opportunities come from China's ongoing consumption upgrade; consumers' growing inclination toward personalization; and their heightened focus on brand value, sustainability and innovative business practices, said Raymond Cloosterman, Rituals’ founder and CEO.
许多机遇来自中国正在进行的消费升级;消费者越来越倾向于个性化;以及他们对品牌价值、可持续性和创新商业实践的高度关注,Rituals创始人兼首席执行官Raymond Cloosterman表示。
Factors such as frictionless compatibility, connectivity, design and personalization are increasingly relevant in shaping consumer preferences.
无摩擦兼容性、连接性、设计和个性化等因素在塑造消费者偏好方面越来越重要。
This summer, the company developed product personalization services at its Kerry Centre store in Shanghai, which is now the largest store in the Asia-Pacific region.
今年夏天,该公司在其位于上海的嘉里中心门店开发了产品个性化服务,该门店目前是亚太地区最大的门店。
"With product personalization, guests can customize their water bottles or yoga mats with names, graphics and tag lines rooted in well-being," he added.
他补充道:“通过产品个性化,客人可以定制水瓶或瑜伽垫,其名称、图形和标签线植根于健康。”。
"Behind it is the need of digitalization and the personalization of learning," Wang said.
王说:“这背后是数字化和个性化学习的需要。”。
I will be joining the Yicai Summit Dialogue at the event to share Adobe's observations around the personalization of the digital economy and the learning that may help MNCs – both global and Chinese – to better operate a global business under the booming digital economy.
我将参加此次活动的一财峰会对话,分享Adobe对数字经济个性化的观察,以及可能帮助跨国公司(包括全球和中国)在蓬勃发展的数字经济下更好地运营全球业务的学习。
Adobe's latest Trust Report jointly released with Advanis also proves the significance of personalization when it comes to customer trust.
Adobe与Advanis联合发布的最新《信任报告》也证明了个性化在客户信任方面的重要性。
About 74 percent of APAC customers say that poor personalization damages brand trust.
约74%的亚太地区客户表示,糟糕的个性化会损害品牌信任。
To further strengthen the trust bonding between customers and brands, companies have to reconsider the new stand of customer experience, which is the ability to achieve Personalization at Scale – delivering these relevant experiences in real time for every customer on every channel, both online and offline, including the immersive experiences that continue to grow in prominence.
为了进一步加强客户和品牌之间的信任纽带,公司必须重新考虑客户体验的新立场,即大规模实现个性化的能力——在每个渠道(包括线上和线下)为每个客户实时提供这些相关体验,包括持续增长的沉浸式体验。
Personalization and beauty technologies are key to L'Oreal Group's sustained growth in China, a country that outperformed other major markets last year despite COVID-19, a top company official said.
一位高层管理人员表示,尽管去年受到新冠疫情的影响,但中国仍超过其他主要市场,实现强劲增长,而个性化和美容技术是欧莱雅集团在中国持续增长的关键。
Looking ahead, "personalization and beauty technologies will really help us to penetrate into more markets, to more consumers, keep us growing and maintain our leadership", Megarbane said.
梅加尔班表示,从长远来看,“个性化和美容技术将真正帮助我们进入更多市场,触及更多消费者,保持我们的增长并保持领先地位。”
Justin Teo, chief digital officer of VMLY&R Commerce China, an end-to-end creative commerce agency, said hyper personalization will also allow Chinese brands to carve out a unique niche as they expand overseas in the next decade.
VMLY&R Commerce China的首席数字官Justin Teo表示,超个性化也将使中国品牌在接下来的十年中,在海外扩张时找到独特的定位。
Emphasizing design elements, such as its smooth and circular shapes, the store has a spacious environment to display its latest collections to complement its online offerings, leaving room for housing standalone cosmetics, footwear and clothing personalization labs.
"This allows traditional manufacturers to improve profitability and reduce inventory levels while still being able to meet the personalization needs.
"This enhanced information flow can reduce research and development costs and enable businesses to capture the fast-evolving opportunities for consumer personalization," Wu said.
"Apart from reform in transaction ways, we have seen in China an overall digitalization and personalization of rules, people's recognition of brands, and methods of communicating with consumers.
AI can now help thousands of users with personalization, automatically presenting their favorite effects and giving them accurate recommendations for cosmetics and skincare products.
Zhou pointed out this shift toward personalization is why Shisheido set up the Beauty Innovation Hub in Shanghai.
"In a digital world of globalization, connectivity and personalization, there is no such thing as a perfect product .
The company said it will build deeper digital customer relationships, including measures to unlock many new features, such as personalization, mobile ordering and pay and delivery service.
Another is personalization and customization.
The supply chain in each region is short but highly elastic and flexible, and can meet new needs like localization, personalization, and small-volume customization via smart logistics and digital supply chain networks.
"But at the same time, they are constantly looking for novelty and personalization and do not settle for conventional options that are attainable anywhere.
The personalization of goods and services is spreading across industries, fueled by the enormous amount of data being generated and analyzed to home in on what consumers really want.
"High personalization will allow Chinese brands to realize 'corner overtaking' and carve out a unique niche as they expand overseas in the next decade," said Justin Teo, chief digital officer of Geometry, an advertising agency belonging to the WPP stable.
CADA's He said, "There have been profound changes in products and consumer groups in the beer sector, leading to more variations to push the sector to further expand its categories, overriding boundaries between beverages and liquors to meet demand for diversification and personalization, as the consumption population has become increasingly more fragmented.
他说:“啤酒行业的产品和消费群体都发生了深刻的变化,这推动了更多种类的出现,促使该行业进一步扩展其类别,打破饮料与酒类之间的界限,以满足消费者对多样化和个性化的需求,因为消费人群正变得越来越分散。”
The burgeoning consumer group has transitioned from materialistic consumption, such as luxury goods, to a more multifaceted pursuit of tastes, spanning art, culture, sports, and personalization, as outlined in a report by Zheshang Securities.
正如浙商证券在一份报告中所指出的,正在壮大的消费群体已经从追求奢侈品等物质消费转向了更多元化的品味追求,涵盖了艺术、文化、体育及个性化等领域。
Since the outbreak of the COVID-19 pandemic, the diet of Chinese consumers has demanded more flexibility and personalization, along with support for healthy ageing, prompting a boom in the consumption of in-home food and health supplements in the country, according to an industry survey.
自COVID-19疫情爆发以来,中国消费者对饮食的需求呈现出更强的灵活性与个性化趋势,并且愈发注重支持健康老龄化。这一变化推动了国内居家食品及健康补充剂消费市场的繁荣,一项行业调查显示。
"It will relieve the biggest bottleneck of the sector-solving the problem of personalization and interactivity-and enable online education to truly help individuals in the internet age," Xiong said.
“它将解决该领域最大的瓶颈——解决个性化和互动性的问题——并使在线教育能够在互联网时代真正帮助到个人,”熊说。
"As users get a deeper understanding of the advantages of online healthcare, such as its efficiency in time saving and treatment personalization, and transparency in information, the sector's accelerated development is also beneficial to the establishment of the tiered healthcare delivery system the country is longing for.
随着用户对在线医疗优势理解的不断深入,如在节省时间、个性化治疗以及信息透明度方面的高效性,该领域的加速发展也将有利于我国迫切需要建立的分级诊疗制度的建立。
"Small home appliances are especially favored by consumers, due to their low price, free installation and high personalization.
Couples' demands have changed, and personalization and quality have become their major concerns.
The entire industry is striving to meet the needs of contemporary youths for diversity, fashion, personalization and the pursuit of romance, according to Bride Elysee.
Bentley is going "contemporary and current" in China as the British luxury carmaker's customers in the country are the youngest and have a growing demand for personalization, said a senior company executive.
"And you can see that this customer base is turning up with increasing demands for personalization and for, I would say, expression.
Of the variants is the 24MY Range Rover SV, which stands as an exquisite interpretation of the iconic model's luxury and personalization, epitomizing exceptional craftsmanship.
"China is an extremely important strategic market for Porsche, where customers are younger, more diverse and have a higher demand for personalization," said Michael Kirsch, president and CEO of Porsche China.
Liu Kexin, senior researcher with the China Automotive Technology and Research Center Co Ltd, said the younger generation of Chinese consumers, who value the appearance, technological sense, and personalization of vehicles, now prefer domestic brands.
The Sonderwunsch program was set up in the 1970s to cater to car buyers' personalization demands.
Bentley said the new luxury flagship is the result of a nine-figure euros of investment to create a new model that provides the best rear-cabin experience since a Mulsanne, while retaining the Bentley hallmarks of performance, handcraftsmanship and personalization.
"The BMW iX Flow is a pioneering project in a field that opens up entirely new possibilities for car design and personalization," said the carmaker in a statement.
"That's why I'm very confident to be with Bentley, because I don't see any other brand being as brilliant in personalization," Pichler said.
Shen noted that: "authentic, high-quality experiences that recognize the customers' desire for personalization, convenience and control will be critical components of success.
"It demonstrates that Chinese companies still have enormous opportunities to develop, adopt and scale use of cloud, for example in dynamic pricing and personalization, digital twins and three-dimensional simulations, sales forecasting and inventory optimization," he said.
With OriginOS, Vivo has gone all-in on customization and personalization of the operating system's user interface, or the means by which the user and a system interact, to deliver a better software experience.
With ColorOS 11, Oppo has not just included Google's optimizations and improvements of its Android 11, but also has gone all-in on customization and personalization to deliver a better user experience.
For instance, it has offered a string of new features, such as a new personalization page that features controls for customizing many elements of a phone's look and feel.