In addition, carriers are selling flight tickets and other multiple cultural and creative products such as airplane models, porcelain, handwoven bags and lanterns through livestreaming sessions, where Chinese consumers are increasingly enticed to spend money through promotions.

From stuffed glutinous rice dumplings to natural-scented facial cream wrapped in white porcelain bottles, people spent on average 300 yuan ($44.2) on the so-called Laozihao items, or time-honored brands, last year on Taobao, China's top customer-to-customer online site, parent Alibaba Group said in a report released on Monday.

Chinese investors have established a ceramic tile and porcelain manufacturing company in Zimbabwe.

Innovation of products and technologiesFounded in 2002, GANI pioneered a new porcelain category - Marble Tiles - in 2009, and has become the world's leading company in the marble tile industry.

The GANI Marble Tiles captures the natural beauty of marble with high performances of porcelain tiles; represent GANI's solution for a responsible use of marbles' application.

Li Yu, an avid rock music enthusiast, purchased a ticket a month in advance for the Strawberry Music Festival scheduled in Fuliang County in Jingdezhen, a globally renowned hub for porcelain production in Jiangxi.

During the match-making activities of the Canton Fair, Hunan Hualian Porcelain Industry Co Ltd has also found purchasers from RCEP market.

In April, Wushang Group, the Wuhan, Hubei province-based retailer and shopping mall operator, introduced the Wushang's mall in Nanchang, Jiangxi province, which is renowned for its porcelain ware and rich mineral resources.

One elderly woman always carries her delicate blue-and-white porcelain tableware to the canteen.

"My husband booked a three-day, two-night trip to Jingdezhen, a city famous for handmade porcelain in Jiangxi province.

Plant allows public to experience production of Winter Games mascotsA porcelain-making factory in Dehua, Fujian province, has seen a large number of visitors flood in to experience the production process of making porcelain toys.

The plant is the only authorized porcelain manufacturer for the two mascots.

The factory produces porcelain mascots in three sizes with bright colors and smooth surfaces.

As a factory that also serves as a 3A tourist attraction, it allows the public to visit and experience the production process, and more people have shown interest in knowing more about how porcelain figures of Bing Dwen Dwen and Shuey Rhon Rhon are made.

The production process of porcelain is inherited from the firing technology that has existed and been improved for thousands of years.

In addition, it produced porcelain mascots for the Tokyo Olympic Games.

President Xi Jinping delivered New Year's greetings via a video link on New Year's Eve, and it showed the presence of a pair of porcelain Bing Dwen Dwen and Shuey Rhon Rhon mascots on a bookshelf behind him.

It has driven the popularity of the porcelain figures, and many consumers would like to get the same pair and put them at home, hoping the mascots can bring good luck and happiness to their families.

Considering the figures' unique features and production techniques, the team designed the looks for the porcelain version of the mascots.

"The porcelain figures of Bing Dwen Dwen and Shuey Rhon Rhon are sold at franchise stores of the Winter Games, and supply has been inadequate to meet demand, given their huge popularity," Zheng said.

"It is complimentary for travelers to visit the porcelain cultural exhibition outside the factory, and we charge some fees if visitors would like to visit the inside part of the factory and experience the firing process of porcelain," he said.

Jingdezhen, Jiangxi province, is innovating digital technologies, business practices and government policy to develop the region into a bigger porcelain powerhouse.

Known as "China's ceramic capital", Jingdezhen is promoting not only automation of porcelain production but use of online tools and technologies like livestreaming to drive sales.

"The porcelain industry generates small per-unit profit.

The online venture operates out of Ceramic Art Revenue, a porcelain business incubation park in Jingdezhen developed by JCCTG.

To date, Yi Space has acted as an incubator of business activities of about 15,700 young porcelain artists, salespeople and startup teams.

Feng founded Xiaoyuanzi Porcelain Culture Development Co Ltd in 2018.

Ryan LaBar, a porcelain artist who was born and raised in the United States, attests to Jingdezhen's effectiveness as a business-friendly destination full of opportunity and creative potential.

He said: "I kept having serendipitous moments here… Every ceramic artist who comes to China from other countries needs to visit Jingdezhen because the place is the ultimate destination for ceramics and porcelain.

Supportive policies in Henan province help local businesses find new growth patternsWaking up at 7 am, 25-year-old Fan Yupei cleans up, waters flowers in the courtyard and then opens the door of her Jun porcelain production studio, ready for a new day's business.

Life in her hometown of Shenhou, Central China's Henan province, is much slower and happier for Fan, who used to work as a Jun porcelain saleswoman in Beijing for over five years.

"Jun porcelain production is an ancient technique with more than a thousand years' history.

Now I want to create something special through combining Jun porcelain production with modern art, and that's the main reason I quit my job in Beijing and started my own studio with my husband in my hometown," Fan said.

Jun porcelain was one of the top five Chinese porcelain styles in the Northern Song Dynasty (960-1127).

Shenhou, where Fan was born and raised, is where Jun porcelain originated.

In recent years, the government of Yuzhou city, where Shenhou town is located, has rolled out a series of measures promoting Jun porcelain production, renovating old kilns into stylish houses for visiting and developing tourism based on those resources.

The Yuzhou government has invested a total of 5 billion yuan ($706 million) developing Jun porcelain tourism and related industries.

To date, there are 186 companies engaged in porcelain production in Yuzhou and about 28,000 people work in the industry.

For example, porcelain is susceptible to damage from vibrations; calligraphy and painting should be protected from water or improper lighting; sheepskin is affected by coldness and dryness," he said, adding insurers need to have a professional team to provide targeted services each time.

It is a custom-made 199 yuan ($29.66) porcelain cup for pet cats－there are 67 million of them in China!

Porcelain manufacturers are exporting products to economies across the worldFang Meng, a 32-year-old mother who took her son on a trip to Dehua county, East China's Fujian province, was dazzled by the sea of cartoon figures in Shunmei Group's display center.

It's just like the porcelain version of Disneyland! "

Dehua county, along with Jingdezhen in Jiangxi province and Liling in Hunan province, has long served as a major national porcelain hub.

"The traditional Maritime Silk Road once helped made-in-China porcelain products to go global.

The model has been coupled with a raft of Chinese cultural elements, including the embroidery, porcelain and jade, demonstrating BMW's innovative understanding of the country's traditional culture, according to the carmaker.

About 200 years ago, European merchants took tons of silver coins and sailed thousands of kilometers to southern China's Guangzhou to buy tea, silk and porcelain.

Over the past year, Yuanxi has told the stories behind oracle bone inscriptions, paper cutting techniques, Chinese tea production and porcelain making.

The range of crafts supported by the guideline includes weaving and knitting, tie-dyeing, porcelain making, house building and renovating, paper-cutting, stone engraving, printing and lacquerware making.

He added that in the guideline, craftsmen are defined as people who engage in traditional crafts, including paper-cutting, porcelain making and tie-dyeing, or those who work in other fields such as agriculture and homebuilding.