Mary was chosen in preference to her sister.
玛丽被选中了，而不是她妹妹。
Eric expressed his preference for the quarantine over the strike.
埃里克表示赞成实行海上隔离，而不主张袭击。
"The trajectory of traditional energy giants transitioning toward cleaner energy is likely to persist and intensify, buoyed by advanced technology, evolving consumer preferences, and global commitments to carbon reduction," he said.
他说：“在先进技术、不断变化的消费者偏好和全球减碳承诺的推动下，传统能源巨头向清洁能源转型的轨迹可能会持续并加剧。”。
Regular additional ingredients include milk, coconut, cream milk and oat milk, reflecting the diversity and evolving preferences in China's burgeoning coffee culture, according to Kamen's report.
Kamen的报告称，常规的额外成分包括牛奶、椰子、奶油牛奶和燕麦奶，这反映了中国新兴咖啡文化的多样性和不断变化的偏好。
"We are attuned to evolving destination and emerging travel preferences," said Qian, highlighting growing popularity of snow and ice tourism, health-focused leisure trips and cities with intangible cultural legacies.
钱说：“我们适应了不断变化的目的地和新兴的旅游偏好。”他强调了冰雪旅游、注重健康的休闲旅行和具有非物质文化遗产的城市越来越受欢迎。
It has invested in a digital hub in Shanghai to develop digital products tailored to local preferences.
它在上海投资了一个数字中心，开发适合当地偏好的数字产品。
As consumers are increasingly gravitating toward healthier options such as organic, natural and functional foods — according to the 12th China Shopper Report 2023 released by consultancies Bain & Co and Kantar Worldpanel in December — recognizing shifting consumer preferences, Jebsen has entered the wellness beverage domain by partnering with Australia's Bundaberg last year and distributing sugar-free healthy tea beverage Remedy Kombucha in China.
随着消费者越来越倾向于有机、天然和功能性食品等更健康的选择——根据咨询公司贝恩公司和凯度世界面板于12月发布的《2023年第12次中国消费者报告》——认识到消费者偏好的变化，捷成去年与澳大利亚Bundaberg公司合作，在中国分销无糖健康茶饮料Remedy Kombucha，从而进军健康饮料领域。
"This flexibility enables local market users to choose based on their preferences, reaching diverse target audiences and consumers", he added.
他补充道：“这种灵活性使当地市场用户能够根据自己的偏好进行选择，接触到不同的目标受众和消费者。”。
However, starting a couple of years ago, we noticed a majority of Shanghai's old and well-known brands becoming more and more stylish after continuous innovation in operation and products," said Ma Jun, vice-president of the Shanghai Time-honored Brand Association and general manager of Shanghai Lifengfood Co Ltd. "In fact, being a time-honored brand means always being creative and innovative and aware of the changing preferences of consumer products, and remaining attractive to consumers throughout all the market ups and downs," Ma said.
然而，从几年前开始，我们注意到上海的大多数老品牌和知名品牌在运营和产品上不断创新后变得越来越时尚，马说：“做一个老字号，意味着要始终保持创意和创新，意识到消费品偏好的变化，并在市场的所有起伏中保持对消费者的吸引力。”。
Meanwhile, Ma said that as the times and consumer preferences keep changing, long-established brands must adapt to meet the changing needs of consumers.
同时，马表示，随着时代和消费者偏好的不断变化，老牌品牌必须适应消费者不断变化的需求。
"The younger generations have completely different concepts of consumption, affordability, living habits and preferences in value.
“年轻一代对消费、负担能力、生活习惯和价值偏好有着完全不同的概念。
These lists cater to users' diverse needs and preferences by capturing real-time information on the latest travel trends, prices and top-ranked hotels, flights and attractions.
这些列表通过捕捉最新旅游趋势、价格以及排名靠前的酒店、航班和景点的实时信息，满足用户的各种需求和偏好。
Comvita, a New Zealand-based producer of Manuka honey, will ramp up efforts to tap into Chinese customers' rising preference for natural products, buoyed by the country's robust recovery in consumer spending, its top executive said.
总部位于新西兰的麦卢卡蜂蜜生产商康维塔公司高管表示，受中国消费者支出强劲复苏的提振，该公司将加大力度，利用中国消费者对天然产品日益增长的偏好。
We have put much focus on China's lower-tier cities, and I personally have been to over 100 Chinese cities to learn about local market conditions, including people's shopping preferences.
我们非常关注中国的低线城市，我个人去过100多个中国城市，了解当地的市场状况，包括人们的购物偏好。
At the booth of United States-based global medical technology company BD, PowerMe®, a Midline Catheter product tailored to meet Chinese clinicians' insertion preferences, made its global debut.
在总部位于美国的全球医疗技术公司BD的展台上，PowerMe®，一款专为满足中国临床医生插入偏好而定制的中线导管产品，首次在全球亮相。
Factors such as frictionless compatibility, connectivity, design and personalization are increasingly relevant in shaping consumer preferences.
无摩擦兼容性、连接性、设计和个性化等因素在塑造消费者偏好方面越来越重要。
"A convergence of external forces such as technology innovation and shifting consumer preferences is increasing disruption, and creating new challenges as well as opportunities for Chinese companies," said Samantha Zhu, chairperson of Accenture Greater China.
埃森哲大中华区主席Samantha Zhu表示：“技术创新和消费者偏好变化等外部力量的融合正在加剧混乱，给中国公司带来新的挑战和机遇。”。
Chinese consumers, especially in top-tier cities such as Shanghai, prefer elegantly styled watches, while in smaller cities, the consumer preference is more traditional, Grainger-Herr said.
Grainger Herr说，中国消费者，尤其是上海等一线城市的消费者，更喜欢风格优雅的手表，而在较小的城市，消费者的偏好更传统。
The way to achieve steady growth in an overseas business expansion is to deep dive into local cultures, and understand local needs and preferences to develop marketing strategies, Amazon Ads said.
亚马逊广告表示，在海外业务扩张中实现稳定增长的方法是深入了解当地文化，了解当地需求和偏好，以制定营销策略。
Along with rapid economic development, consumers' habits and preferences are evolving quickly, and some old-style department stores have failed to adapt to the new changes, Qi said.
齐说，随着经济的快速发展，消费者的习惯和偏好也在迅速演变，一些老式百货公司已经无法适应新的变化。
Yang said various districts in the city have striven to follow the latest consumption trends, tapping into the preferences of young generations by introducing a variety of consumption experiences including playing Counter-Strike, VR games, mini theaters, live bands as well as cultural and art exhibitions.
杨说，该市各区都努力跟上最新的消费趋势，通过推出各种消费体验，包括反恐精英、VR游戏、迷你影院、现场乐队以及文化艺术展览，挖掘年轻一代的喜好。
Haidilao said the booths at night fairs are personalized to satisfy customer preferences and provide those who visit nighttime markets with a new casual dining experience.
海底捞表示，夜市的摊位是个性化的，以满足顾客的喜好，并为夜市游客提供新的休闲餐饮体验。
For consumer goods giant Unilever, which operates ice cream brands Magnum, Cornetto, Viennetta and Wall's in the Chinese market, succeeding in the nation's competitive ice cream sector requires continuous product innovation, strategic investment and adapting to local preferences, said the company's executive.
消费品巨头联合利华在中国市场经营冰淇淋品牌Magnum、Cornetto、Viennetta和Wall's，该公司高管表示，在中国竞争激烈的冰淇淋行业取得成功需要持续的产品创新、战略投资和适应当地偏好。
"We are focused on growing Unilever's ice cream business both globally and in China, with continuous innovation being the key to driving brand preference with consumers," Close said during an interview with the media on Thursday.
克洛斯在周四接受媒体采访时表示：“我们专注于发展联合利华在全球和中国的冰淇淋业务，持续创新是推动消费者品牌偏好的关键。”。
"China stands out as the most dynamic and rapidly evolving market, necessitating foreign brands to grasp local market trends and consumer preferences, while demonstrating agility in business planning and operational efficiency," Banfield said.
班菲尔德说：“中国是最具活力和快速发展的市场，这要求外国品牌掌握当地市场趋势和消费者偏好，同时在商业规划和运营效率方面表现出灵活性。”。
"One prominent trend that has been observed globally, not just in China, is the increasing preference among younger consumers for lower-alcohol beverages.
“不仅在中国，在全球范围内观察到的一个突出趋势是，年轻消费者越来越喜欢低度饮料。
As Chinese consumers have shown a strong preference for low ABV drinks and mixable spirits, coupled with their high level of digital savvy, the executive said it is essential to adopt a consumer-centric approach and embrace digital transformation to effectively capture this opportunity.
由于中国消费者对低ABV饮料和可混合烈酒表现出强烈的偏好，再加上他们对数字的高度理解，这位高管表示，采取以消费者为中心的方法并接受数字化转型以有效抓住这一机会至关重要。
"Highlighting the significance of China as a key global market for the group, she said that the Italian company remains committed to delivering premium products that align with evolving consumer preferences.
“她强调了中国作为该集团关键全球市场的重要性，并表示这家意大利公司仍致力于提供符合不断变化的消费者偏好的优质产品。
Sherry Zhao, head of Brand Communication, Innovation and Renovation for Coffee at Nestle China, said the shift of tastes from lattes to black coffee has demonstrated the diversified and developing preferences in the coffee drinking community in China.
雀巢中国咖啡品牌传播、创新和革新负责人赵表示，从拿铁咖啡到黑咖啡的口味转变表明了中国咖啡饮用群体的多样化和发展偏好。
Highlighting China's massive market and diversified consumer preference, as well as the tangible growth of the Healthy China 2030 initiative, Zhang Yongjun, deputy chief economist at the China Center for International Economic Exchanges in Beijing, said the Chinese market continues to hold immense appeal for multinational corporations, prompting them to introduce new market promotional strategies and engage in corporate social responsibility activities.
位于北京的中国国际经济交流中心副首席经济学家张勇军强调了中国庞大的市场和多样化的消费者偏好，以及“健康中国2030”倡议的实际增长，促使他们引入新的市场推广策略，并参与企业社会责任活动。
To cater to this, Viking Cruises focuses on destination experiences in their itinerary planning, provides full Chinese-language services throughout the journey, and continuously enhances the quality of tourism concierge services, striving to meet the culinary preferences of Chinese tourists.
为此，维京邮轮在行程规划中注重目的地体验，全程提供全方位的中文服务，并不断提升旅游礼宾服务质量，努力满足中国游客的烹饪偏好。
Highlighting the significance of China as a key global market for the group, Clysner said that Budweiser APAC remains committed to delivering premium products that align with evolving consumer preferences.
Clysner强调了中国作为该集团关键全球市场的重要性，他表示，百威亚太地区仍致力于提供符合不断变化的消费者偏好的优质产品。
According to Kahn, Chinese consumers are displaying rapid changes in their shopping habits, preferences, and brand discovery methods.
Kahn表示，中国消费者的购物习惯、偏好和品牌发现方法正在发生快速变化。
Despite not meeting the taste preferences of most domestic consumers, China has exported a large volume of this food to many countries in Europe and the Middle East.
尽管不能满足大多数国内消费者的口味偏好，但中国已经向欧洲和中东的许多国家出口了大量这种食物。
In the past few years, as people's preference for healthy food changed, and disposable incomes grew, berries became an increasingly popular ingredient in cooking.
在过去的几年里，随着人们对健康食品的偏好发生了变化，可支配收入增加，浆果成为烹饪中越来越受欢迎的食材。
The jewelry industry is increasingly trending toward a younger demographic, reflecting the market's changing preferences.
珠宝行业越来越趋向于年轻化，这反映了市场偏好的变化。
On top of changes in consumer preference, changes in consumer purchasing habits in recent years, with online shopping becoming one of the primary methods of purchase also posed challenges for the jewelry industry.
除了消费者偏好的变化外，近年来消费者购买习惯的变化，在线购物成为主要购买方式之一，也给珠宝行业带来了挑战。
Dongguan, Guangdong province-based snack maker Hsu Fu Chi has joined South China University of Technology to establish a healthy snack research center to tap into new trends in Chinese consumer preferences.
总部位于广东省东莞市的零食制造商徐福记加入华南理工大学，成立了一个健康零食研究中心，以了解中国消费者偏好的新趋势。
It spent an average of nearly 200 million yuan ($29 million) every year on R&D to study consumer preferences, raw materials, formulas and production, and nutrition and health.
它平均每年花费近2亿元人民币（2900万美元）用于研究消费者偏好、原材料、配方和生产以及营养和健康的研发。
The company has also set up a research center in Japan to study consumer preferences and technologies to upgrade products.
该公司还在日本设立了一个研究中心，研究消费者的偏好和升级产品的技术。
Having witnessed the fast expansion of the Chinese travel industry over the past decade, Hu said they have observed great changes in Chinese travelers' habits and preferences.
胡见证了中国旅游业在过去十年中的快速发展，他说，他们观察到中国游客的习惯和偏好发生了巨大变化。
The secret behind Quanjude's success is that it keeps innovating, trying to be in tune with the consumption habits, consumer preferences and consumption structures of consumers.
全聚德成功的秘诀在于不断创新，努力与消费者的消费习惯、消费偏好和消费结构保持一致。
Pete Lau, chief product officer of Oppo and founder of OnePlus, said earlier that users are now increasingly diversified in their demands for smartphones, and it is difficult for a single product or brand to meet the needs and preferences of different users, which is also the reason why almost every smartphone company has started dual brands or even multiple brand strategies.
Oppo首席产品官、一加创始人Pete Lau此前表示，现在用户对智能手机的需求越来越多样化，单个产品或品牌很难满足不同用户的需求和偏好，这也是几乎每家智能手机公司都开始双品牌甚至多品牌战略的原因。
Their preferences involve convenience, creation of enjoyable experiences and a willingness to try new products, according to a recent report by domestic market research provider Analysys International.
根据国内市场研究提供商易观国际最近的一份报告，他们的偏好包括方便、创造愉快的体验以及尝试新产品的意愿。
Going forward, we will launch more customized products and continue to participate in exhibitions in China to get a better understanding of consumer preferences and promote our products," Hu said.
胡说：“今后，我们将推出更多的定制产品，并继续参加中国的展览，更好地了解消费者的偏好，推广我们的产品。”。
"Moreover, the platform provides more accurate information on Chinese consumers' preferences through communication among organizations, companies and the government, which helps foreign brands manage expectations and better seize market opportunities," Zhou said.
周说：“此外，该平台通过组织、公司和政府之间的沟通，提供了更准确的中国消费者偏好信息，这有助于外国品牌管理预期，更好地抓住市场机遇。”。
We adhere to the efficient approach of 'turning exhibits into retail products' and will continue to work with local partners to innovate and launch a wider offering that caters to local dining preferences, meeting China's needs in high-end food services and home cooking".
我们坚持‘把展品变成零售产品’的高效方法，并将继续与当地合作伙伴合作，创新和推出更广泛的产品，以满足当地餐饮偏好，满足中国在高端餐饮服务和家庭烹饪方面的需求”。
Other products being showcased to Chinese consumers for the first time include Ikea's two electric fabric sofas, which were specially designed based on Chinese consumers' preferences.
其他首次向中国消费者展示的产品包括宜家的两款电动织物沙发，它们是根据中国消费者的喜好专门设计的。
China is the largest importer of New Zealand red meat, demonstrating its preference for New Zealand as a country of origin for the product category," Limmer said.
中国是新西兰红肉的最大进口国，这表明中国更喜欢新西兰作为该产品类别的原产国。”Limmer说。
Middle-income groups have more preferences for drinking healthier water.
中等收入群体更喜欢喝更健康的水。
Powered by artificial intelligence, the at-home skincare and makeup device can create custom formulas based on the user's skin condition and preferences.
在人工智能的支持下，这款家庭护肤和化妆设备可以根据用户的皮肤状况和偏好创建自定义配方。
Unlike many global brands, which are satisfied with sales revenue generated from China's first and second-tier city markets and are not willing to enter and invest in the lower-tier markets due to different management models and customer preferences, Skechers will open stores from 50 square meters to 3,000 sq m in lower-tier markets based on their economic growth conditions, consumers' shopping habits and other characteristics, said Willie Tan, CEO of Skechers China, South Korea and Southeast Asia.
与许多全球品牌对中国一二线城市市场的销售收入感到满意，由于管理模式和客户偏好的不同，他们不愿意进入和投资低线市场不同，Skechers将根据其经济增长情况在低线市场开设50平方米至3000平方米的门店，Skechers中国、韩国和东南亚地区首席执行官谭（Willie Tan）表示。
Regardless of their differentiated preferences, anti-aging is one of the most valued functions targeting Chinese consumers, and in order to meet varied requirements, brands should adjust their product strategies accordingly, said Du Lei, associate director of beauty and personal care with Mintel China.
敏特中国美容与个人护理部副总监杜磊表示，无论品牌偏好如何，抗衰老都是中国消费者最看重的功能之一，为了满足不同的需求，品牌应该相应调整产品策略。
A niche has developed for integrated retailers of home furnishing products and pop (popular) toys, as young Chinese consumers have been increasingly pursuing fashionable lifestyles and buying products to fulfill their personal preferences.
随着中国年轻消费者越来越多地追求时尚的生活方式，并购买满足个人喜好的产品，家居产品和流行玩具的综合零售商已经形成了一个利基市场。
According to Wang, consumer preference for products differs significantly by geography and culture.
王表示，消费者对产品的偏好因地域和文化的不同而有显著差异。
But McDonald remains optimistic, saying the pandemic has been a catalyst in shifting consumer preference and an accelerant to change.
但麦当劳仍持乐观态度，称疫情是消费者偏好转变的催化剂，也是变革的加速器。
"We make use of the advanced artificial intelligence technology to learn about the consumption habits of Chinese consumers and their preferences for overseas brands, and then put the commodities in the cross-border front-end warehouses in advance," Li said.
李说：“我们利用先进的人工智能技术来了解中国消费者的消费习惯和他们对海外品牌的偏好，然后提前将商品放入跨境前端仓库。”。
"It is important to pay more attention to consumers' evolving taste preferences with a diversified product portfolio, including pure and niche tea offerings with health benefits," said Roolee Lu, senior research analyst at Mintel.
英敏特高级研究分析师Roolee Lu表示：“重要的是，要通过多样化的产品组合，包括具有健康益处的纯茶和小众茶，更多地关注消费者不断变化的口味偏好。”。
"The opportunity exists for tea infusions to tap into young consumers by developing cold brew options which can better satisfy their serving temperature preferences," Lu said.
陆说：“冲泡茶有机会通过开发冷泡选择来吸引年轻消费者，这可以更好地满足他们的服务温度偏好。”。
Tingyi launched its sugar-free iced black tea in response to consumer health preferences and also kept establishing the brand image of its jasmine and green tea through crossover collaborations and celebrity endorsements.
为了回应消费者的健康偏好，康怡推出了无糖冰红茶，并通过跨界合作和名人代言不断树立茉莉花和绿茶的品牌形象。
According to a study conducted by Kantar Worldpanel China last September, Chinese women aged between 15 and 39 have relatively higher preferences for hair salons and beauty devices, compared with lower interest in beauty salons and medical aesthetic procedures.
根据Kantar Worldpanel China去年9月进行的一项研究，年龄在15岁至39岁之间的中国女性对发廊和美容设备的偏好相对较高，而对美容院和医疗美容程序的兴趣较低。
She found that many affluent counties and villages in eastern provinces, in particular Zhejiang and Jiangsu provinces, have a growing preference for adopting low-carbon lifestyles and advanced water treatment services.
她发现，东部省份的许多富裕县和村庄，特别是浙江和江苏省，越来越倾向于采用低碳生活方式和先进的水处理服务。
"This, alongside continuing education from media and brands about sustainability, means that products with environmentally friendly elements will gain more preference among consumers, which will likely inspire the beauty industry to integrate sustainability into brand strategy, and focus more on products with 'nature' and 'healthy' concepts," he said.
他说：“这一点，加上媒体和品牌对可持续性的持续教育，意味着具有环保元素的产品将在消费者中获得更多偏好，这可能会激励美容行业将可持续性纳入品牌战略，并更多地关注具有‘自然’和‘健康’概念的产品。”。
As the research reported, female directors can provide different perspectives for the decision-making of the board of directors, and reduce errors caused by individual preferences.
正如研究报告所述，女性董事可以为董事会的决策提供不同的视角，并减少个人偏好造成的错误。
In his proposal, Li argued that China should spend more efforts on and give more policy preference to the production of methanol-powered vehicles, which are cleaner than gasoline models.
李在提案中认为，中国应该加大力度，对甲醇动力汽车的生产给予更多政策优惠，因为甲醇动力汽车比汽油车型更清洁。
It is worth noting the US-China trade war, which started in 2018, has not altered the preference of US MNCs much, the Citi report said.
花旗的报告称，值得注意的是，始于2018年的美中贸易战并没有改变美国跨国公司的偏好。
Generation Z, a typical consumer group consisting of youngsters born from 1995 to 2009, are relatively well-off, more likely to pay more for emotional preference and active on social networks.
Z世代是一个典型的消费群体，由1995年至2009年出生的年轻人组成，他们相对富裕，更有可能为情感偏好支付更多的费用，并活跃在社交网络上。
Factors for the development include the changing value and preferences among Generation Z, the continued improvement of the quality and innovations from Chinese brands, and the rise of cultural confidence, said Kantar.
Kantar表示，发展的因素包括Z世代价值观和偏好的变化，中国品牌质量和创新的持续提高，以及文化自信的增强。
"Local consumers' clear preference for and trust in our products has reinforced Yili's confidence about our long-term investment and development in Indonesia," said Pan Gang, chairman and president of Yili Group, in a virtual speech delivered at the ceremony.
伊利集团董事长兼总裁潘刚在仪式上发表的虚拟演讲中表示：“当地消费者对我们产品的明确偏好和信任，增强了伊利对我们在印尼长期投资和发展的信心。”。
"It's evident from its latest earnings report that Alibaba is under mounting pressure given growing competition from rivals like JD and Pinduoduo, as well as changing shopper preferences," said Mo Daiqing, senior analyst at consultancy Internet Economy Institute.
咨询公司互联网经济研究所高级分析师莫黛青表示：“从其最新的盈利报告中可以明显看出，鉴于京东和拼多多等竞争对手的竞争日益激烈，以及消费者偏好的变化，阿里巴巴正面临着越来越大的压力。”。
Noticing the young drink-driving trend and locking on young people's preference, Budweiser China led its popular Harbin Beer brand to co-launch its first-ever street-style smart drinking short film starring brand ambassador Lay Zhang this year.
注意到年轻人的酒后驾车趋势，锁定年轻人的喜好，百威中国今年带领其广受欢迎的哈尔滨啤酒品牌联合推出了首个街头风格的智能饮酒短片，由品牌大使张磊主演。
"Its close proximity to the market allows us to intimately understand and act on local consumer trends and preferences, accelerating new product creation from concept to the moment it hits store shelves in record time," he said.
他说：“它离市场很近，使我们能够密切了解当地消费者的趋势和偏好并采取行动，在创纪录的时间内加速新产品从概念到上架的创造。”。
It focuses on pan-Asian market holding mergers and acquisitions, with a particular preference for investing in industry leaders.
它专注于泛亚市场控股的并购，特别倾向于投资于行业领导者。
CAR Inc is the largest car rental enterprise in China in terms of fleet size, revenue and brand recognition, which is just in line with MBK Partners' investment preference.
就车队规模、收入和品牌知名度而言，CAR公司是中国最大的汽车租赁企业，这正符合MBK Partners的投资偏好。
As health awareness rises in the country, the preference for healthy and nutritious food has become a key source of growth, said consultancy Mintel.
咨询公司英敏特表示，随着该国健康意识的提高，对健康营养食品的偏好已成为增长的关键来源。
A fourth time participant in the CIIE, Miji has taken into consideration the typical dietary preferences and unique cooking habits in Chinese kitchens, where stir-frying is commonplace.
Miji是第四次参加CIIE，他考虑到了中国厨房的典型饮食偏好和独特的烹饪习惯，在那里炒菜很常见。
The executive said a close tie with consumers allows his company to quickly respond to their changing needs and introduce products that are more aligned with current culinary preferences.
这位高管表示，与消费者的密切联系使他的公司能够快速响应他们不断变化的需求，并推出更符合当前烹饪偏好的产品。
Demographic trends, changing consumer preferences and policy drivers at both China's national level and the European level are expected to see electricity consumption grow by more than 60 percent over the next two decades," he said.
"We looked at the macro trends in our industry and in the whisky category and how consumer preferences are shifting.
McDonald's China on Monday launched a new product, the Crispy Tofu Burger, as part of its monthly Members' Day Creative Menu to attract more customers with local cuisine preferences.
Through these partnerships, the company will be able to work with businesses in both upstream and downstream areas in those target markets, better understand their conditions and customer preferences, and enhance the brand's influence.
This is because 33 percent of all buyers surveyed by the company desire a seller-free sales experience－a preference that climbs to 44 percent for millennials.
For scent preferences, they are equally open to what the local market and the global market have to offer," Hui said.
For the planned Southeast Asian market expansion, the biggest challenge for Perfect Diary is "localization", as consumers from various markets there have different religious beliefs and preferences.
Products like a new type of cheese and milk powders for adults and children are an outcome of research by the company's research and development teams at its headquarters in Auckland, New Zealand, and at the Fonterra-ACC Shanghai Innovation Center, which was launched last year to better tap into the fast-changing dairy preferences of Chinese people.
They have diversified preferences and demand better quality and brand connectivity," said Todd Kahn, CEO and president of Coach.
"We want to be closer to customers and learn about their preferences," said Wu Yanzi, CEO of the company.
The Seattle-based coffee house chain has recently launched Startag, an online social networking service on its WeChat mini-program, where consumers can share their coffee preferences with their friends.
Young consumers' characteristics and preferences, such as pursuing "high beauty + interesting soul", enjoying living alone and freedom, keen on mini home appliances, and focusing on health, all changed the traditional definition of "home".
Starbucks China, a unit of United States-based coffee giant Starbucks, has introduced Starbucks Now service on WeChat mini-program, featuring "taking-out for He/She" and "Coffee Social Circle" to order drinks as greetings or to share one's beverage preferences.
The products have been brewed keeping in mind the taste preferences of Chinese consumers aged between 18 and 35, the company said.
Enabled by the data analysis capability of NielsenIQ and the consumption data of JD Super, the two companies will integrate online and offline data, systematically interpret consumption data to identify category preferences among channels and defined location areas and help brand owners implement efficient omni-channel solutions.
"Chinese consumers have become much more sophisticated and adventurous about their preferences, and they are looking for more styles from different regions and different flavor profiles," he said.
"More than ever, we are investing in data and technology to expand our competitive advantage, by understanding better the values, lifestyles and preferences of consumers today and predict how they may evolve in the future," he added.
"We will continue listening to consumers' preferences while leveraging our technological edge to meet their demands at the same time," Zhao said.
One of the company's signature products, the gel pen, which is very popular in Europe, has undergone changes in terms of ink formulation and the size, according to the preferences and habits of the local consumers.
Matt was quoted by CNBC as saying that at least the companies that he engaged with, he didn't think their view or preference for China really ever waned that significantly.
Green Monday's focus on mock pork products correlates with local consumers' preference as 65 percent of the meat consumed in China is pork.
"Data is the core of New Manufacturing and harnessing data insights is key to capturing new opportunities in the shift in consumer preferences for personalized rather than mass-produced goods," said Wu Xuegang, CEO of Xunxi Digital Technology Co under the Alibaba Group.
The company said that Xunxi's trend and sales forecast model alongside its own artificial intelligence-aided integrated product design platform give manufacturers insights into consumer preferences.
This is coupled with a three-layer warehouse system covering 200 cities and townships to ensure the timely delivery of products, based on geographical shopping preferences that are present in Alibaba's data book.
"On the one hand, Chinese consumers are showing more preference for products with high cost.