By 2015, when its product and market share began showing signs of stagnation, White Rabbit started releasing a series of crossover products, and its global partners included Agnes b, the National Museum of China, Pacific Coffee, local fragrance brand Scent Library, Godiva, and SK-II, among others.

到2015年，当其产品和市场份额开始出现停滞迹象时，白兔开始发布一系列跨界产品，其全球合作伙伴包括Agnes b、中国国家博物馆、太平洋咖啡、本土香水品牌Scent Library、Godiva和SK-II等。

Containing a scented bead in the shape of the Oriental Pearl Tower and a Chinese-style fan, it proved to be a very popular tourist memento.

它有一颗东方明珠塔形状的香珠和一把中国式的风扇，是一个非常受欢迎的旅游纪念品。

Three years ago, Bee & Flower sandalwood soap, which was invented around 1928, launched a series of scented liquid soaps, including sandalwood, agarwood and amber, in collaboration with The Palace Museum.

三年前，1928年左右发明的蜂花檀香皂与故宫博物院合作推出了一系列有香味的液体皂，包括檀香、沉香和琥珀。

A scented lip mask showcased at the second CIIE in 2019, for example, was developed due to the company's cooperation with Alibaba Group's Tmall Innovation Center, which offers data-driven insights and solutions.

That's why we see more brands in China are adopting scent marketing as one of their key marketing strategies for customer engagement," Hui said.

"We are investing a lot in product education as we see more retail shops, malls, and commercial spaces looking into options for scent marketing.

ScentAir said currently, its total addressable market size of scent marketing in the Asia-Pacific is worth around $14.5 billion.

For scent preferences, they are equally open to what the local market and the global market have to offer," Hui said.

With a library of 2,500 fragrances, Scent-Air said it could mix and match fragrances to create virtually any scent.

Founded in 1949, Chinatea is also famous for its black tea, oolong tea, scented tea, white tea, and Pu'er tea: Its products are exported to 64 countries and regions across Asia, Southeast Asia, Europe, North America, and Africa, and sold through a global network of 35,000 retailers.

A look at how Shanghai's new regulations on waste management have impacted Hangji, a small town in Jiangsu province, which is the major producer of hotel amenities and whose output accounts for 70 percent of the national consumptionOff the top of her head, Lu Changqin is able to say with confidence that bathrooms in W Hotels are stocked with lemon and sage body products from upmarket skincare brand Bliss, while Westin is better known for its refreshing white tea scented products such as soap bars, shampoos and conditioner.

The pair has worked closely on product design and innovations on scent and flavor, said Tang Huimin, director of digital retail business at Rio.

If you strike a 28-cm-long scented matchstick on the surface of a matchbook, a rose scent wafts in the air.

"You could probably find a purchasing link on a luxurious scented soap from France one day on Pinduduo," Huang said.

Shopping malls have been the first to scent the recovery and the huge business opportunities that come with it.

Last year, the China Consumers Association warned parents about toy-like items with different shapes and decorations, and brightly colored and scented stationery.

Meanwhile, when designing the fragrance for Rezen Group — a high-end hotel brand under Ctrip — the company created a fragrance that contains a natural ocean scent and blends it with a fruity rich aroma in order to convey Rezen's features of warmth, leisure and happiness.

In addition, she uses a variety of fragrances to enhance the aesthetics of her rooms — lavender-scented fragrance in the bedroom, rose scent in the bathroom, and ginger scent in the living room.

Recently, she asked me to buy her face wash. And she is typically fond of the scent of the toiletries.

This is why we see more brands in China are adopting scent marketing as one of their key marketing strategies for customer engagement," said Chloe Hui, vice-president and general manager of the Asia-Pacific region for ScentAir.

The company said that in general, Chinese consumers prefer a light floral scent with sophisticated layers of flourishing flowers balanced with hints of citrus and wood.

Shoppers can buy scented hand creams, multifunction fragrances, fragrances for homes and scented washing products, as well as scented candles.

The jasmine is mostly used to scent Chinese teas, which are processed near planting sites because the flowers must be freshly pressed and infused into dried tea leaves, prompting many in the industry to laud Hengxian as the "jasmine tea capital of the world".

Weng said that with significant investments in automation, his processing facility, which adds the scent of jasmine flowers to black tea, is set for a fivefold rise in production capacity to 100 tons a day.

The jasmine is mostly used to scent Chinese teas, which are processed near its planting sites because the flowers must be freshly pressed and infused into dried tea leaves, prompting many in the industry to laud Hengxian as the "jasmine tea capital of the world".

"I like it a lot not only because of childhood memories that the appearance and creamy scent brought, but also because it is easy to use," said Dong.

The company has also introduced a variety of product lines such as rose jewelry, rose bears, musical balls and scented candles.