US beverages firm banks on innovative strategies to enhance core categoriesLarge bottles of Coke, Sprite and Minute Maid are adorned with a floating paper dragon in vibrant red and gold hues at the Coca-Cola China headquarters in Shanghai.

美国饮料公司寄希望于创新战略，以增强核心类别。在位于上海的可口可乐中国总部，大瓶可乐、雪碧和美能达都装饰着一条鲜艳的红色和金色的漂浮纸龙。

The company will also continue to invest in its star sparkling products — Coke, Sprite and Fanta.

该公司还将继续投资其明星起泡产品——可口可乐、雪碧和芬达。

Such efforts helped to encourage local communities to discover new ways to blend Coca-Cola drinks with local cuisine, such as the combination of Sprite with hotpot in Sichuan province.

这些努力有助于鼓励当地社区发现将可口可乐饮料与当地美食相结合的新方法，例如在四川省将雪碧与火锅相结合。

Sprite, another established brand of Coca-Cola, has also been updated with a new image.

可口可乐的另一个老牌品牌雪碧也更新了新形象。

In terms of product innovation, Sprite is actively expanding its product portfolio of sugar-free products to increase the number of products from one to three.

在产品创新方面，雪碧正在积极扩大其无糖产品的产品组合，将产品数量从一种增加到三种。

Sprite, another iconic brand of Coca-Cola, also has been updated with new visual image.

可口可乐的另一个标志性品牌雪碧也更新了新的视觉形象。

Coca-Cola's Asia-Pacific research and development center in Shanghai has in the last two years been a major catalyst in providing tailor-made products for Chinese consumers, including Authentic Tea House, grain based or plant protein beverages, ChunYue Fiber Water, Coke Plus, Sprite Plus, Schweppes Plus C, and Sprite Zero.

Such a trend was already visible when Coca-Cola rolled out new products like sugar-free Sprite with fiber in March and two ready-to-drink tea products in North China and South China in the second quarter of this year.

The plant will produce bottled water, Coke and Sprite, mainly to serve Beijing, Tianjin, Hebei and neighboring regions, according to Luan Xiuju, president of COFCO Coca-Cola Beverages, a joint venture of Coca-Cola and China's COFCO Corporation.