Company upgrades industry chain to include farming and manufacturingFeihe Dairy, a domestic leader in infant and toddler formula production, insists on its commitment to quality and diligent innovation in scientific research.
Feihe Dairy, a domestic leader in infant and toddler formula production, recorded sales of 11.5 billion yuan ($1.69 billion) in 2018, the first domestic maker to reach more than 10 billion yuan in sales, according to the company's executives.
According to Feihe, domestic infant and toddler dairy players captured nearly half of the overall infant and toddler formula market in 2018, up from 31 percent in 2015.
Firm credits market reforms and quality-first approach for popularityFeihe Dairy, a domestic leader in infant and toddler formula production, has attributed its recent strong growth to consumers' deeper pockets, a commitment to quality and reforms in the dairy industry.
Munchkin Inc, a California-based infant and toddler products company, has vowed to scale up its presence in the Chinese market by providing more of its high-quality products.
Its Friso infant and toddler formula has been popular in China since its debut in 2008, and it has introduced other infant formula brands since then.
According to Dada-JD Daojia, Carrefour has displayed approximately 4,000 items on the platform, including those in the fresh fruit and vegetable, beauty care, baby and toddler and grocery categories, among others.
Feihe Dairy, the domestic leader in infant and toddler formula production, said in the first four months of the year the company's revenue has grown more than 60 percent, on track to compete its target of 10 billion yuan ($1.56 billion) in sales this year.
The investment will be used to expand the production and sales channels of Friso, the company's high-end infant and toddler formula brand, and further expand its sales in smaller Chinese cities, as it projected that about 50 percent of the future growth in China will come from third to sixth-tier cities, according to the company.
In 2017, the Dutch dairy producer sold between 20,000 and 30,000 metric tons of Friso and Friso Prestige infant and toddler formula in China.
The company has also prioritized high growth foods in the beverage sector including coffee, pet care, infant and toddler nutrition formula and bottled water.
Vitamin World Inc, the third largest nutritional supplements retailer in the US, said on Thursday that it will be acquired by China's leading infant and toddler formula milk powder company Feihe International for $28 million.
Vitamin, the third-largest nutritional supplements retailer in the United States, announced on Thursday that it will be acquired by China's leading infant and toddler formula milk company Feihe International for $28 million.
Topseat uses a magnet to connect the toddler seat to the lid, so it is basically hidden when it is not in use.
Topseat uses a magnet to connect the toddler seat to the lid, so it is basically hidden when it is not used.
With the deal, he said Three Gun will be able to break new ground in the infant and toddler industry.
Industry-wide sales growth of baby and toddler milk formula declined from 16.67 percent in 2013 to 4.29 percent in 2015.
Ti Zhe, head of toddler and children's products at Balabala, a Wenzhou, Zhejiang province-based apparel brand for children aged under 15, said the outdoor sector is a great entry point for apparel producers to attract high-end consumers.
According to a trade report on infant and toddler formula milk published by research firm Nielsen-IQ in May, the Chinese maternity and infant-related product sector, which includes formula milk, infant food, diapers and maternity formula milk, had seen its revenue drop in 2022 amid the global decline of population and drops in birth rates.
Besides, as the consumption upgrade trend continues, parents will increasingly pursue high-quality products and pay attention to early-stage training for their offspring, so business segments like baby and toddler food, toys and early education are foreseen benefiting from the trend," said Chen Mengjie, an analyst of Yuekai Securities.
He, who works at an advertisement company in Beijing, has a three-year-old son and has become a fan of domestic labels for her toddler and herself.
In the first quarter, the company saw double-digit growth on major domestic and cross-border e-commerce platforms for Friso, its high-end infant and toddler formula brand.
Global food and beverage giant Nestle in January signed an agreement with Laixi municipal government for building an infant and toddler food plant as well as a dairy supply production center in the city, which is close to Qingdao, Shandong province.
Seven ministries including the National Development and Reform Commission, China's top economic regulator, jointly issued a notice of an action plan on Monday to strengthen the domestic infant and toddler formula milk industry, with a goal to increase domestic supplies to more than 60 percent of the market.
The action plan is to further improve the quality, competence and reputation of the domestic infant and toddler formula milk and strengthen domestic dairy enterprises, and aims to steadily increase the production volume of domestic infant and toddler formula milk.
The notice said that domestic supply of infant and toddler formula milk is expected to increase to more than 60 percent of the industry in total.
According to global data analytics company Nielsen, domestic infant and toddler formula milk accounted for 43.7 percent of the market in 2018, seeing a growth rate of 21.1 percent.
The notice also encourages companies to acquire and restructure infant and toddler formula milk producers in order to eliminate the outdated capacity and further consolidate the sector.
Seven ministries, including the National Development and Reform Commission, China's top economic planner, jointly issued a notice of an action plan on Monday to strengthen the domestic infant and toddler formula milk industry, with goals to increase domestic supplies to more than 60 percent in the market.
The action plan is to further improve the quality, competence and reputation of domestic infant and toddler formula milk and strengthen domestic dairy enterprises, with the aim to steadily increase the production volumes of domestic infant and toddler formula milk.
The notice also encourages companies to acquire and restructure the infant and toddler formula milk industries to eliminate outdated production capacities and further consolidate the industry.
The notice also urges enhancing the management of registrations from overseas infant and toddler formula milk producers and to strictly carry out the implementation of recording and registration of the sales system for imported dealers.
"It's like being a passenger with a toddler driving the car," he said.