It is noteworthy that the post-95 generation of consumers account for about 60 percent of total users, and have shown vibrant purchasing power for secondhand products purchased online, including through shopping vouchers and video-streaming website memberships, Ding said.

丁说，值得注意的是，95后消费者约占总用户的60%，他们对网上购买的二手产品表现出了旺盛的购买力，包括通过购物券和视频流网站会员资格购买的二手商品。

Consumers later found out they were able to buy the same product at nearly half the price by snatching vouchers during L'Oreal Paris' own livestreaming sessions.

消费者后来发现，他们可以在巴黎欧莱雅自己的直播会议上抢夺代金券，以几乎一半的价格购买同一产品。

From Sept 1 to Dec 31, a total of 290 million Macao patacas ($36.3 million) worth of digital vouchers are scheduled to be handed out to WeChat users who will embark on a trip to the city.

However, over 4,000 Luckin stores are operating normally and the company has even begun to attract older users and promote store sales by providing coupons and vouchers through community marketing last month, according to Sina Finance.

Guangzhou Wanglaoji Great Health Industry Corp, affiliated with Chinese pharmaceutical giant Guangzhou Pharmaceutical Group, announced on Wednesday that it would distribute 200 million yuan ($28.23 million) of consumer vouchers to promote the development of the Rosa roxburghii Tratt industry and poverty alleviation in Guizhou province.

The vouchers will be given to consumers for free to buy the company's new product series launched last year under the brand name Ci Ning Ji, made from ingredients mainly including Guizhou province's signature fruit, Rosa roxburghii Tratt, or thorn pear, a healthy fruit rich in vitamin C with a sweet and sour flavor.

A total of 100 million yuan in consumer vouchers will be distributed in Guangzhou city, relying on the area's economic development advantages to drive consumption of the products and thus help with poverty alleviation in Guizhou province, the company said.

At the end of April, the first batch of the consumer vouchers will be issued on Wanglaoji's official online stores such as its Tmall flagship store and Wanglaoji online mall.

Consumers can also get the vouchers through some new retail live broadcast platforms, online takeaway platforms, and e-commerce platforms that have partnerships with the company.

In addition to providing coupons, it also ran other interactive promotions, including three livestreaming events with over 700,000 viewers, where participants received products, exclusive vouchers and other discounts on snacks and drinks, and dairy and personal care products.

Among the products sold were Chinese lobster from Xinliangji, vouchers from milk tea maker Nayuki as well as a gel pen from Xiaomi Corp.

Users participating in the livestreaming will also receive exclusive vouchers and other prizes.

Focusing on convenience and affordability, Luckin has lured lots of consumers through its free vouchers and discounts, and is considered the second largest coffee chains in the nation in terms of number of stores and cups of coffee sold, according to a report from market consultancy firm Frost & Sullivan.

After a purchase is made at one shop, a user will receive vouchers for other nearby outlets to encourage continued spending.

Last year, the provincial capital Haikou and tropical city Sanya repeatedly issued duty-free shopping vouchers to stimulate the shopping enthusiasm of tourists visiting the island.

All these can be attributed to the assistance of innovation vouchers from the local government, according to Ma.

The innovation voucher is a universal policy tool applied in Shandong Province to promote R&D among technology-oriented SMEs.

South China's Guangdong plans to issue 300 million yuan ($42.86 million) worth of consumer vouchers to boost consumption confidence and help create a hot consumption atmosphere across the province.

The vouchers can be used in designated offline shopping malls, supermarkets, gas stations, catering, and related stores, while the retail catering mini-program consumption vouchers can be used online on the WeChat mini-programs of designated retail and catering merchants in the province, according to the statement.

The cultural and tourism consumption vouchers can be used on various occasions, including for tourism events and accommodation and buying scenic spot tickets, educational tourism products, tourism equipment, and products in the province, which has a population of more than 127 million, the statement said.

Temporary measures such as discounts, promotions and the distribution of consumption vouchers are good, but equally important is the task of ensuring stable job creation and income expectations.

Some provinces and municipalities in China are stepping up policy support for the consumption sector, with many giving out vouchers to boost sales of automobiles and home appliances.

Experts said giving vouchers at the year-end is a smart move that can also help stabilize economic recovery, amid China's push for GDP growth of around 5 percent this year.

Vouchers worth 100 million yuan ($14.29 million) will be issued.

Sanya in South China's Hainan province started offering its third batch of vouchers on Nov 20, which will be valid till the year-end.

Dalian in Northeast China's Liaoning province also issued vouchers worth 20 million yuan to boost sales of automobiles, home appliances, consumer retail products and catering services.

Zhou Maohua, an analyst at China Everbright Bank, said the new vouchers issued in winter are expected to "heat up" not only consumers' pockets but also the domestic market.

"The vouchers support different industries in different regions, as per local conditions.

Guangdong province will issue 100 million yuan ($14.29 million) worth of cultural and tourism consumption vouchers to boost consumption confidence in 2023.

To boost Golden Week consumption, cities and counties across Hainan issued special vouchers.

Sanya, for example, released government vouchers worth more than 70 million yuan to drive consumption, including duty-free shopping.

Qiongshan district in the city of Haikou issued a series of Global Premium Duty Free Plaza consumption vouchers worth a total of 1 million yuan to tourists, facilitating the purchase of digital products.

With the government vouchers and the shopping plaza's discounts, I saved nearly 1,000 yuan," said Qiao Yuanyuan, a tourist from Jiangsu province who bought a smartphone and cosmetics at GDF Plaza on Thursday afternoon.

A tourist surnamed Zhao, from Hebei province, said that duty-free goods are now considered Hainan's "specialties", and she bought several items with the help of government vouchers.

The country should also issue housing consumption vouchers to the unemployed and low-income youth groups, allow the use of housing provident funds for the purchase of home appliances and services, and increase credit support for education, healthcare and other services consumption, she said.

Through distribution of duty-free shopping vouchers and the hosting of summer parent-child duty-free shopping activities, the festival delivers a diversified shopping experience and real discounts to consumers.

"Liu said is advisable for policymakers to consider increasing spending on public services, issuing consumer vouchers and boosting transfer payments to local governments, which will help stimulate demand as well as support local consumption and investment.

These credits can be exchanged for rewards such as bike riding cards, movie vouchers, and parking coupons.

During the period, Hainan distributed nearly 200 million yuan worth of consumption vouchers to fully support duty-free and cultural and tourism consumption, aiming at boosting the rapid recovery and expansion of the province's consumer market.

Xin Lijun, CEO of JD retail — the retail unit of JD — said the company has issued more discounts and vouchers for the June 18 shopping festival compared with previous years.

Emerging online shopping platforms offering fast delivery within 30 minutes stimulate demand, easily accessible digital vouchers unleash consumption potential, and credit rating systems based on big data technology enable rapid growth of small retailers.

Treasury bonds, cash or consumer voucher subsidies can be issued to low and middle-income families so that they can better overcome external shocks and uncertainties.

He also noted the key role of consumer spending in driving stable growth, and that the consumption vouchers jointly issued by companies and the government were a highlight.

The joint issuance of consumption vouchers by companies and the government recently has proved to be an effective step," he said.

Zhu also noted the key role of consumer spending in driving growth, and that the consumption vouchers jointly issued by companies and the government were a highlight.

The recent joint issuance of consumption vouchers by companies and the government has been proved very effective," he said.

"A number of major cities including Beijing and Shanghai have recently been issuing a new round of consumption vouchers to boost domestic demand with a special focus on automobiles and home appliances, in a bid to further shore up consumer confidence.

Expanding consumption has been highlighted as a priority of the government's work this year, and a group of Chinese cities have been distributing consumption vouchers to further stimulate spending, which is expected to help accelerate consumption recovery and growth, officials said.

Between March 11 and 31, Beijing is issuing consumption vouchers to local consumers from 10 am daily.

The vouchers can be redeemed both online and offline and used to buy products such as air conditioners, washing machines, mobile phones and laptops, according to the Beijing Commerce Bureau.

Cities such as Zhengzhou, Henan province; Dalian, Liaoning province; Ningbo, Zhejiang province; and Chengdu, Sichuan province have been distributing consumption vouchers for car purchases.

In the first half of this year, Shandong province will issue 200 million yuan of consumption vouchers to support consumers in buying cars, including new energy vehicles.

In addition, since late February, Anji, Zhejiang province, started to issue consumption vouchers worth 2 billion yuan, and local consumers can obtain them via online travel platforms such as Trip.

The vouchers can be redeemed when booking hotels and tickets at tourism sites in the region, according to the local government.

"Issuing tourism vouchers has effectively stimulated the recovery of consumption and played a significant role in driving the recovery of the tourism market," said Cheng Chaogong, a senior researcher with the research institute of Tongcheng Travel.

"Distributing consumer vouchers in different sectors has helped fuel the recovery of the supply side.

As a whole, according to the organizer, nearly 35 million yuan ($5.1 million) discount vouchers that were distributed during the show had been spent, generating an estimated total consumption of 500 to 600 million yuan.

"In addition, consumption subsidies like vouchers should be offered to promote consumption.

A less likely but still advisable option would be to provide nationwide cash subsidies or consumption vouchers, including those in the form of the digital yuan, or e-CNY, to low- and middle-income households, whose income levels were hit by the pandemic, Zhu said.

Some local governments with robust fiscal reports may issue consumption vouchers, which, if seen from a macro perspective, won't have much significance on the overall economy.

Local governments across the country have accelerated steps to roll out favorable policies to boost consumption like distributing shopping vouchers.

Shanghai unveiled an action plan including purchase tax exemptions for new energy vehicles and vouchers for sectors like cultural tourism and catering.

The authorities in Shenyang, capital of Liaoning province, launched a 100 million yuan voucher campaign from Jan 10 to Feb 28 to boost sales of automobiles and home appliances.

The government in Tianjin distributed shopping coupons worth 115 million yuan, while Beijing's Fangshan district issued 1 million consumption vouchers to encourage spending in the cultural and tourism sector from Jan 11 to Feb 2.

Shanghai, a mega city in east China, on Sunday unveiled an action plan including purchase tax exemptions for new energy vehicles and vouchers for sectors such as cultural tourism and catering.

For instance, consumption vouchers totaling 2 million yuan were launched for tourists from around the world to use to deduct their consumption fees when choosing to spend their Spring Festival at the homestay in the city.

Analysts said the consumption recovery will be the main force boosting the nation's economic rebound in 2023, with local governments across the country recently accelerating steps to boost consumption by distributing shopping vouchers.

For example, the authorities in Shenyang, capital of Liaoning province, have launched a 100-million-yuan ($14.8 million) voucher campaign from Jan 10 to Feb 28 to boost sales of automobiles and home appliances.

On Jan 11, the authorities in Tianjin began distributing shopping coupons worth a total of 115 million yuan, while Beijing's Fangshan district announced the issuance of 1 million consumption vouchers to encourage spending in the cultural and tourism sector from Jan 11 to Feb 2.

With the approaching Spring Festival, a large number of Chinese cities are distributing consumption vouchers to stimulate spending.

Tianjin started its second round issuance of consumption vouchers on Jan 11, and the vouchers can be redeemed until the end of February.

The local government will invest 115 million yuan ($17 million) in boosting consumption by issuing four types of vouchers that can be redeemed when purchasing cars, home appliances, daily consumer goods, and catering and travel products.

"As Spring Festival, a peak consumption season, draws near, issuing consumption vouchers serves as an effective way to help stimulate spending in the short term," said Zheng Lanxiang, a professor at Anhui University.

To revitalize small- and micro-sized businesses and highlight the theme of benefiting residents, many cities have also issued general consumption vouchers in small amounts through different online platforms such as payment platform Alipay, short-video platform Douyin and on-demand retail platform Meituan.

At the time of issuing consumption vouchers, many cities have also introduced traditional Spring Festival promotional activities to comprehensively activate spending potential.

In Maanshan, Anhui province, customers can get a discount of up to 10,000 yuan per person when they purchase cars with consumption vouchers, according to Lu Xiaojian, general manager of an experience store of Hongqi, the premium arm of China's FAW Group, in Maanshan, Xinhua News Agency reported.

To help promote the recovery of the cultural tourism market during the holiday, many places have issued consumption vouchers that can be redeemed for booking hotels, scenic spots and other cultural tourism products.

On Jan 11, Xiamen, a coastal city in Fujian province, issued 35,000 travel consumption vouchers to residents and tourists, and the total value of the vouchers reached 7 million yuan.

Those who have obtained the coupons can book hotels and guesthouses on a specified platform before Feb 11, and each voucher is worth 200 yuan in discounts, according to the cultural and tourism bureau of Xiamen.

Between mid-December and Spring Festival, the Nanshan district of Shenzhen, Guangdong province, will issue 200 million yuan worth of consumption vouchers to encourage the purchase of consumer goods such as cars, home appliances, digital devices, clothing, jewelry, watches and food, the local government said.

Previous data from the commercial departments of local governments showed that the issuance of consumption vouchers has an obvious effect on stimulating consumption.

From June to December last year, Hubei province invested 1.26 billion yuan in financial funds to issue consumption vouchers that helped boost consumption value by 5.05 billion yuan.

As the Spring Festival approaches, many local governments have stepped up their efforts to boost consumption by issuing vouchers and launching a range of promotion activities, Securities Daily reported on Wednesday.

In Tianjin, the second phase of 115 million yuan of vouchers will be issued from Jan 11 onwards, with four categories of vouchers for automobiles, home appliances, retails and catering sectors.

Beijing's Fangshan district is starting to issue 1 million vouchers to encourage spending in cultural and tourism sectors from Jan 11 until Feb 2.

In Zhejiang province, over 250 special promotions and investment events will be held across the province, and over 1.6 billion yuan of vouchers are expected to be distributed in a bid to spur consumption.

Shanxi province proposed to issue 1,500 yuan consumption vouchers per person for people with special needs.

It is timely that many places across the country are issuing vouchers, which are expected to be more effective in boosting consumption, given that people are more willing to spend during the upcoming Spring Festival, which is traditionally the peak season for consumption, Fu added.

In late December, Hohhot in North China's Inner Mongolia autonomous region issued vouchers worth a total of 38 million yuan, covering consumption in sectors such as retail, catering, home appliances, automobiles, and e-commerce.

In late December, Hohhot in North China's Inner Mongolia autonomous region issued vouchers worth a total of 38 million yuan, covering consumption in sectors such as retail, catering, home appliances, automobiles and e-commerce.

Income transfer can be carried out in the following ways: transfer payments are targeted to low-income groups, such as increasing income subsidies for low-income groups to ensure they do not revert back into poverty, improve the efficacy of social security, such as using fiscal funds to increase pension support, promoting the reform of education and medical systems to reduce financial burdens and issue more consumption vouchers.

The authorities issued 20 million yuan worth cultural and tourism consumption vouchers at the end of last year, covering the upcoming Spring Festival holiday, according to Zhang.

Given that the impact of COVID-19 on low-income groups is fairly large, policymakers should consider giving out consumption vouchers and increasing transfer payments to local governments to reverse the downturn in consumption, Gao said.

This year, the city will issue vouchers of up to 115 million yuan to stimulate consumption, Sun said.

Chief economist at CITIC Securities Ming Ming expected that China would probably step up the issuance of consumption vouchers in this regard, given its broad reach to residents.

Multiple Chinese cities are distributing consumption vouchers to residents as they aim to boost spending and the economy after different parts of the country have resumed work and production, following the optimization of COVID-19 control measures.

The local government will invest 250 million yuan ($36 million) to boost consumption, and the main form is to issue various kinds of consumption vouchers to local residents, according to the local government.

On Dec 30, with the closing of the carnival, two rounds of travel consumption vouchers will be issued to further encourage tourism spending, according to the Department of Tourism, Culture, Radio, Television and Sports of Hainan.

It is noteworthy that before 11 pm on Dec 31, consumers will need to redeem the vouchers on six major online travel platforms, which are Trip.

Travelers will be able to book hotels and purchase related tickets of sightseeing spots in discounts with the vouchers.