They were talking in
whispers behind me.
他们在我后面小声低语。
He whispered the message to his wife.
他悄声把消息告诉了他老婆。
It is whispered that he got a promotion.
据传他得到了晋升。
Whisper, a Procter & Gamble Co brand, said it is bullish on its growth potential in China, especially for innovative sanitary pads, due to a consumption upgrade trend and the emergence of more young independent women looking for high-end products.
Yang Shanshan, vice-president of female care of P&G China, said that last year, Whisper saw its sales revenue reach more than 2 billion yuan ($315 million) in China, one of the brand's three largest markets alongside the United States and Europe.
In recent months, Whisper has maintained double-digit growth rates in China, the company said without disclosing specific figures.
"Whisper plans to increase more research and development efforts in China, to develop products at its research center in Beijing and then export abroad, using advanced big data technology in the country," said Yang.
Whisper is also looking to introduce more tampon products to China, as it is confident that they could attract young Chinese consumers.
Unlike many other consumer goods that are focusing on expanding their e-commerce sales channels, Whisper said it netted more sales revenue from brick-and-mortar stores, as many consumers buy the products unexpectedly when they are required, and offline shopping remains an important medium.
In addition, Whisper has engaged popular Chinese actress Dilraba Dilmurat as its spokesperson, which has helped boost sales growth in China.
There were even whisper campaigns that development is merely the ostensible goal of the initiative; the perceived truth was that it is China's covert attempt to emerge as a 21st-century hegemon.