"Back then, the county had developed a mature industry of making woolen sweaters, which helped nurtured a bunch of skilled workers familiar with wool techniques that are needed for making brush tips," Bae said, adding that lower-cost labor and a wealth of raw material supplies were also among the reasons they came to the county, which is about 170 kilometers southeast of Beijing and 80 km southwest of Tianjin.

That created brand awareness among consumers, and Fair Isle's woolen products received many positive comments.

Soon, my online shopping cart was stuffed with a woolen sweater, a pair of shoes, cosmetics, and skincare and baby products.

Typically, consumers load up before the start of the Spring Festival holiday, and tend to steer clear of woolen wear and similar goods later.

In the 1990s, Qingxian became well-known as a center for woolen sweaters, complete with wool processing units and a skilled workforce whose wool techniques were adaptable and relevant to brush-making, a craft that soon acquired dimensions of an industry.

Besides kids wear, fashion accessories such as the Frozen 2 brooch and the woolen scarf created by the China team were well received by young adult female consumers.

She, a farmer, bought me a woolen sweater online.