The
middle-aged couple decided to take up hiking as a new hobby.
这对中年夫妇决定将徒步旅行作为新的爱好。
She's going through a midlife crisis, typical for many
middle-aged people.
她正在经历中年危机，这是许多中年人常见的现象。
John, a
middle-aged executive, was promoted to the position of CEO.
约翰，一位中年的高管，被提升为首席执行官。
The
middle-aged man started learning to play the piano to challenge himself.
这位中年男子开始学习弹钢琴以挑战自己。
Despite her age, the
middle-aged actress still exudes an incredible energy on stage.
尽管年纪已大，这位中年女演员在舞台上仍然散发出惊人的活力。
Many
middle-aged individuals find themselves questioning their career choices.
许多中年人会开始质疑自己的职业选择。
The
middle-aged woman decided to pursue higher education to broaden her horizons.
这位中年女性决定接受高等教育来拓宽视野。
The
middle-aged artist's latest exhibition showcases his unique perspective on life.
这位中年艺术家的最新展览展示了他对生活的独特见解。
Regular exercise has helped the
middle-aged man maintain his physical fitness.
定期锻炼帮助这位中年男子保持了身体健康。
The
middle-aged couple celebrated their 25th wedding anniversary with a renewal of vows.
这对中年夫妇通过重誓庆祝了他们的结婚25周年。
In July this year, New Oriental officially kicked off its tourism business that aims to offer high-quality cultural tours to people, especially middle-aged and the elderly.
今年7月，新东方正式启动旅游业务，旨在为人们，尤其是中老年人提供高质量的文化旅游。
China has a large number of middle-aged, elderly and Generation Z consumers (those born in the mid- and late 1990s and into the 2000s), and they have become economically capable and are paying close attention to their health, OSIM said.
OSIM表示，中国有大量中老年人和Z世代消费者（出生于20世纪90年代中后期和21世纪初的人），他们已经具备了经济能力，并密切关注自己的健康。
Specifically, many middle-aged and young people suffer from diarrhea due to work pressure, lifestyle and travel needs.
具体来说，许多中青年人由于工作压力、生活方式和旅行需求而腹泻。
As the country keeps accelerating the development of rental housing with diversified investment and multiple supply channels, many organizations are increasing their efforts to solve the middle-aged and younger generations' living problems, said Sheng Xiuxiu, residential sector research director at JLL China, a global real estate advisor.
全球房地产顾问仲量联行中国住宅行业研究总监盛秀秀表示，随着国家不断加快发展投资多元化、供应渠道多元化的租赁住房，许多组织都在加大力度解决中年轻一代的居住问题。
Balding was once a condition commonly associated with elderly or middle-aged men in China, but younger generations have increasingly been affected.
在中国，脱发曾经是一种常见于老年或中年男性的疾病，但年轻一代越来越受到影响。
"One of our target groups is middle-aged women, who have to balance work and chores, and have strong cleaning demand.
“我们的目标群体之一是中年女性，她们必须平衡工作和家务，并有强烈的清洁需求。
"In my opinion, middle-aged and elderly consumers will also show interest in collectible toys ultimately, fueled by the constant development of the society and economy, just like some developed markets.
在我看来，随着社会和经济的持续发展，中老年消费者最终也会对收藏玩具产生兴趣，就像在一些发达国家市场一样。
"Gone are the days when health maintenance is only conducted by the middle-aged and the elderly.
“过去，健康维护只是中老年人群的专属，如今这种日子已经一去不复返了。”
The time-honored Tongrentang, which was founded in 1669 and used to mainly target middle-aged and elderly consumers, has gone viral online for its recent move to sell coffee and milk tea.
It is noteworthy that young users in third- to sixth-tier cities recorded the most rapid growth during this year's June 18 shopping gala promotion, while the middle-aged and elderly users in higher-tier cities increased dramatically, fueled by the consumption of online fresh products, according to JD.
The number of middle-aged and elderly Chinese customers who buy fresh vegetables on Ele.
The milk powder for adults is for middle-aged and senior consumers as well as maternity nutrition products.
"The company said it has a large number of young and middle-aged users, and its younger group of users is expanding.
Palzer also said the coffee, pet food and dairy products for middle-aged and senior people are their priorities when it comes to research, boosted by the immense market potential in the three categories.
"Most of our customers used to be middle-aged and elderly people in Shanghai.
Starting in 1992, the traditionally labor-intensive industry faced serious overcapacity issues and this led the local government in Shanghai to restructure the industry which resulted in the retrenchment of thousands of textile workers, most of whom were middle-aged women.
According to the Global Burden of Disease report 2016, dietary inadequacies are the number one risk to the health of Chinese people, especially the middle-aged and older group.
Angelo Giardino, CEO of milk, ice cream and industry sales, Nestle China, said that Nestle is preparing to integrate its long experience and achievements in scientific research in the field of nutrition with modern technology to help middle-aged and elderly groups balance their diet to improve their nutrition in a convenient way.
Giardinor said the efforts to embrace digital tools is to engage more with daily consumers among the middle-aged and elders in China as they are frequent users of internet and mobile devices for social, gaming and entertainment contents.
"The fast pace of change in modern life makes middle-aged people yearn for a quiet place to take a rest and appease their soul," Peng said.
For middle-aged Naga Jyothi, this job is her only means of support.
It said influence among middle-aged groups, such as square dancing teams and neighborhood committees, would be an advantage.
At the same time, slow diseases have appeared as a trend in youth development, beginning to attack middle-aged people in their 40s and 50s.
The Beijing-based supermarket chain caters for middle-aged and senior citizen customers, and has been operating in local communities since 1997.
Derksen impersonates his mother-in-law, a typical middle-aged Shanghai woman in her apron, dominating the kitchen area of the apartment.
Remarkably, the majority are middle-aged clients working in IT and finance industries or Millennials born in the 1990s searching for a travel experience.
Average annual household incomes in these regions stand at around 95,000 yuan, while annual household spending amounts to 48,000 yuan, according to a report on consumer demand among young and middle-aged people in county-level markets released by BA Capital, a Shanghai-based venture capital firm focused on the consumer sector, last year.
With the gradual resumption of more international flights and a drop in ticket prices to many overseas destinations, some middle-aged and elderly consumers also opted to travel abroad.
Young and middle-aged women living in first and second-tier cities and with advanced educational backgrounds are seen as the target group with the greatest potential for online videos and livestreaming programs.
Previously, health products were mainly aimed at middle-aged and elderly people, but in the future, more attention of relevant businesses will be paid to young consumers.
Lim said that Chinese consumers, including Generation Z consumers who pay more attention to personal satisfaction, middle-income consumers who regard healthcare as very important, and a large number of middle-aged and elderly people, have been increasingly pursuing healthier lifestyles.
It is amazing how shopping on livestreams attracts middle-aged people who were hitherto indifferent to online shopping like my uncle, and even elderly people who are unfamiliar with e-commerce.
When you are middle-aged, you are the only one that you can count on.
"The device was of great value as many suffering from such liver diseases are young and middle-aged people from rural regions.
It added that consumers of Chinese baked products are mainly young adults and the middle-aged.
James Kamau, a middle-aged nurse working for a private clinic in Nairobi, said spending quality time at the EcoMed stand made him appreciate China's advances in medical technology.
Promoting tourism consumption should pay more attention to the travel market of young people's study travel, middle-aged and elderly people's living and nursing, and rural residents' sightseeing and leisure, introduce products that meet the consumption preferences and payment ability of these groups, and create more new tourism experience scenarios, Dai added.
Feihe has also been engaged in making products that target middle-aged and senior segments of the population.
Thanks to them, gone are the days when fishing was considered the pastime of middle-aged and older people.
Although middle-aged people still make up a major share of anglers, fishing is gaining popularity among younger people who consider it a trendy and creative pursuit, according to the China Angling Association.
It said the private chefs who provided home-cooking services were mostly part-time, and are mainly middle-aged and younger people.
"Many middle-aged and elderly Chinese travelers have a need for safety and convenience, so they choose to take group tours that offer a guide who can accompany them right from the start, at departure time in China," Liu said.
In comparison, middle-aged fans prefer to watch the games in their hotel rooms alone.
Middle-aged fans are conscious that the typically raucous, high-octane late-night games, due to the time-zone factor, might disturb family members at home, so they choose to go to hotels and watch the games in their hotel rooms," said Cheng Chaogong, a senior researcher with Tongcheng Travel.
Across China, more than 50 million singles who are middle-aged or older (those 50 or above) are looking for love and marriage.
Common ways for middle-aged and senior people to meet prospective new love interests include matchmaking events at parks, TV reality shows and online dating platforms, an AgeClub report said.
Today's middle-aged and seniors, who as a group with more income, better health and higher levels of education than previous generations, are changing their priorities from "saving more" to "paying more to enjoy life", which is an important driver of growth for the matchmaking business, said Wang Bairong, an analyst at LeadLeo Research Institute, a market research provider.
"The growing need for matchmaking and the strong spending power of middle-aged and senior people have also propelled the growth of businesses such as senior beauty care, senior-friendly travel and tearooms for getting together with others.
"Fear of loneliness and death is an important motivator for middle-aged and senior people's decision to test the waters of dating again, according to Shi Wei, an AgeClub analyst.
Some middle-aged and senior people also often experience a sense of emptiness.
In addition, many middle-aged and senior people hope to find the feelings of being young and passionate again, as well as finding love, through these dates, Shi said.
As the growing need for matchmaking services targeted at middle-aged and senior people has become evident, business operators are actively seeking opportunities in the market.
"TV reality shows that offer matchmaking services for middle-aged and senior people have been in existence for many years, and some of them have outperformed others with higher viewership and a stable audience," she said.
"Some middle-aged and senior users of online dating platforms are unwilling to provide their real information on personal profiles, and are reluctant to let other people know that they are using the platform, making it hard for platforms to distinguish user fraud as well as promote to a wider range of potential users," Shi of AgeClub said.
Shi said despite the growing need for matchmaking and the increase in people who are more open-minded, there is still quite a big number of middle-aged and senior people who have concerns about their children's opinions and potential financial conflicts between their families and their new partners' families.
The changes were clear this year in periods such as the small travel peak for middle-aged and older tourists after the National Day holiday, according to Tuniu Corp, an online travel agency based in Nanjing, Jiangsu province.
"We offer photography services that are more suitable for middle-aged and older couples, and the shooting usually takes half a day, which makes people feel more relaxed," said Qi Chunguang, vice-president of Tuniu.
The two sides said they will begin their collaboration by raising the awareness of herpes zoster among middle-aged and elderly population.
双方表示，他们将首先从提高中老年人群对带状疱疹的认识入手展开合作。
"Moreover, people also face great pressure from housing, providing good educational resources to the next generation, and taking care of their aging parents, especially when many middle-aged people are the only child in the family.
此外，人们还面临着巨大的压力，包括住房问题、为下一代提供优质的教育资源，以及照顾年迈的父母，特别是在许多中年人是家中独生子女的情况下。
Hunan Satellite TV said for long, the public has shaped a stereotype of middle-aged and elderly women as a group that is good at cooking and cares much about families and children, but not many people pay attention to their individual pursuits, personalities, talent and giftedness.
湖南卫视表示，长久以来，公众对中老年女性群体形成了一种刻板印象，认为她们擅长烹饪，十分关心家庭和子女，然而却很少有人关注她们个人的追求、个性、才艺与天赋。
It not only attracts the attention of young audiences, but also middle-aged women who are pursuing fashionable lifestyles.
它不仅吸引了年轻观众的目光，更赢得了追求时尚生活方式的中年女性的喜爱。
Currently, most medical institutions that offer reproductive technologies are located in major cities, and experts said some middle-aged couples who would like to have a third child may pursue assisted reproduction technology to maximize the success rate of getting pregnant.
目前，提供生殖技术的医疗机构大多集中在大城市，专家指出，一些有意愿生育三胎的中年夫妇可能会选择借助辅助生殖技术，以最大限度提高受孕成功率。
Industry experts said the education of dairy consumption habits in China is not systematic, especially among children, pregnant women, middle-aged and elderly people, and lactose-intolerant people.
业内专家指出，中国在对乳制品消费习惯的教育方面尚不够系统化，特别是在儿童、孕妇、中老年人及乳糖不耐受人群当中。
Zhang Xiangdong, a middle-aged family man from Beijing with a 10-year-old daughter, often buys pork online to cook the traditional Chinese dish of stewed pork with brown sauce at home.
来自北京的中年家庭男子张向东，有一个10岁的女儿，他经常在网上购买猪肉，在家烹饪传统的中国菜——红烧肉。
The dividends of ice and snow tourism will benefit more middle-aged and elderly people, young people and low-income groups, according to a report on China Ice and Snow Development 2021 released by the academy.
根据学院发布的《2021中国冰雪运动发展报告》，冰雪旅游的红利将使更多的中老年人、年轻人和低收入群体受益。
Middle-aged and elderly travelers set to be mainstay of China's tourism sectorSeniors are getting the travel bug again as COVID-19 comes under increasing control in China, and the growing demographic has indicated some interesting new preferences.
随着中国对COVID-19的控制越来越有力，中老年旅行者又开始热衷于旅游，这一不断增长的人群显示出一些有趣的新偏好，他们将成为中国旅游业的主力军。
"Middle-aged and elderly travelers are expected to become important consumer groups in the tourism market in the next few years.
在未来几年，中老年旅行者预计将成为旅游市场中的重要消费群体。
"When companies market their travel products to middle-aged and senior groups, they are increasingly putting aside former stereotypes of such travelers as feeble and dependent on others.
当公司向中老年群体推销旅游产品时，他们越来越多地摒弃了这类旅行者虚弱和依赖他人的旧有刻板印象。
"Traditionally, most people have regarded middle-aged and elderly groups as spending most of their leisure time taking care of families.
传统上，大多数人认为中老年人大部分闲暇时间都在照顾家庭。
Middle-aged Meng Mei and her neighbors in Boao town feel lucky for being able to enjoy occasionally free clinic services provided by doctors from the nearby pilot zone.
There was also a rapid growth in the number of young users from third-to sixth-tier cities during this year's June 18 shopping gala promotion, while middle-aged and elderly users in higher-tier cities also increased dramatically, fueled by the online consumption of fresh products, according to JD.
Guizhou Huajiu Liquor Co produces rose and honeysuckle wine targeting young and middle-aged consumers.
"Middle-aged and elderly consumers are believed to be the main force of online entertainment consumption in the future," a gaming industry employee told Shanghai Securities News.
Notably, it seems uncommon for middle-aged and elderly groups to buy things using these platforms.
值得注意的是，中老年人群体似乎很少通过这些平台购物。
"The epidemic has helped form the consumption habits of middle-aged people and the elderly, which is expected to bring a group of users born after the 1960s and 1970s to online fresh food platforms," the report said.
WeChat, the most popular social media app in China, claims to have 61 million users aged between 55 and 70 as of September 2018, while Alibaba's Taobao and Tmall reported having about 30 million middle-aged and elderly online shoppers.
All over the world, when a group of middle-aged people get together, talk will eventually turn to real estate.
The platform attracts young and middle-aged men, who are willing to pay for several types of sports products.
Apart from a large group of Chinese peers, the middle-aged Li was also accompanied by his Bangladeshi partner M A Taher, president and chief executive officer of garment producing company Farseeing Knit Composite Ltd, who shared the exhibition booth with Li.
According to Li, more than 70 percent of urban garbage is generated by young people, while over 80 percent of the previous garbage recycling customers are middle-aged and elderly people.
Kids, middle-aged people and the elderly, as well as those who have problems of lactose intolerance, hypertension and hyperlipidemia, can eat cheese," he said.
Middle-aged and senior consumers showed lower-than-expected demand for hair care products, according to a report by AliHealth, the health and medicine unit of Alibaba Group.
More than half of travelers who fall are middle-aged and senior people, with hotel bathrooms, queues, and mountain paths being the most likely places where mishaps happen.
Clinics targeting young and middle-aged customers, especially women, are more likely to receive funding, Shi said.
"In the past, most of the tourists were seniors or middle-aged people," she said.
Aidong Sports, a digital fitness content producer founded in 2013 and headquartered in Shanghai, is among the first nine companies to sign investment agreements with the LCIZ, with others including Amazon Web Services and Hongsong Online Technology Co Ltd, an online interest community for middle-aged and elderly people.
The potential for promoting NEVs in rural areas might be greater than that in large cities as China is an aging society with enormous opportunities presented by the development of NEVs for middle-aged and elderly people, Cui said.
This is due to China being an aging society and there are enormous opportunities presented by the development of NEVs for middle-aged and elderly people.
"I thought Hongqi's cars mainly appealed to middle-aged customers.
There was no shaking or any sudden braking," a middle-aged woman passenger told Chongqing Morning Post.
The premiums are much higher for the elderly who may be charged 10 times the premium paid by the young and middle-aged people for accident and health insurance products.
Chinese dama, or middle-aged women, who rushed to buy gold in 2013 when prices fell, seem to have turned to Chinese gold-backed exchange traded funds, which saw the fastest growth among Asian-listed funds in the third quarter of 2019, analysts and industry experts said.
The report said middle-aged white-collar workers earning 10,000 yuan ($1,496) to 20,000 yuan a month with children consist of the main consumer group of online insurance.
Even without the special treatment, other personal income tax adjustments could still bring considerable benefits to the individual tax burden, especially for young and middle-aged people, Zeng said.
According to Yun, the ministry will further regulate flexible employment and channel more resources to assist the employment of college graduates, people lifted out of poverty and middle-aged or older migrant workers this year.
Since the 18th CPC National Congress in 2012, he has given 10 lectures to officials at the provincial and ministerial levels, and another six to young and middle-aged officials at study sessions organized by the central Party school.
"Many young and middle-aged people living in old villages have migrated to cities for work, leaving children and seniors at home.