Having a reputation for its flagship brick-and-mortar stores, Taikoo Li Sanlitun joined hands with the avant-garde artist Bi Heng, transforming the open block and street into a place of style and fashion, and presenting the energy of the Year of Tiger.

以实体旗舰店著称的太古里三里屯，与前卫艺术家毕恒携手，将开放的街区和街道改造成一个风格时尚的地方，呈现虎年的能量。

"We're always on the lookout for ways to better serve our consumers," Wang said, adding that RELX will launch stores in areas of interest in various cities, such as Beijing's 798 art hub and Shenzhen's Haigangcheng, to provide avant-garde experiences to consumers.

"It is trend-following young consumers who are driving cosmetic companies to become the avant-garde advocates of localized innovations, said Jason Yu, general manager of consultancy Kantar Worldpanel China.

Greater attention will be put on fashion and futuristic designing of electric appliances to offer consumers an avant-garde experience of our brand products," the Gree manager said.

Spectators are also anticipated to converse virtually with L'Oreal colleagues from Paris, where they are set to share the avant-garde fashion trends.

The guideline also said Yunnan will further develop novel products such as coffee capsules, drip-bag coffee and coffee concentrates, to meet the increasingly diversified demand of avant-garde coffee lovers in China.

To create an immersive shopping experience, Shanghai Xintiandi has teamed up with avant-garde artist Song Santu.

Meanwhile, other avant-garde coffee lovers normally aspire to the uniqueness discovered in standalone boutique shops, or immersive experiences both fun and photogenic.

They said the city is largely a barometer of avant-garde shopping trends in China, and they expect to see livestreaming becoming the next new normal.

China Unicom's IPv6+ is also among the avant-garde selections.

The model features a cabin with an avant-garde feel.

"Customers' demands for vehicles have changed dramatically over the years and Chinese customers are younger and more avant-garde than customers from the European and US markets," said Jochen Goller, president and CEO of BMW Group Region China at the launch event.