It's not the first time that ByteDance – which also runs China's popular news aggregator Toutiao – has fallen afoul of the government's moves to protect the images of heroes and martyrs.
"Such tensions ballooned into a major public outcry in November, when cosmetics giant L'Oreal Group fell afoul with the livestreaming duo over a promise of "deepest discounts", which failed to materialize.
E Fund's small and medium-sized caps under guidance by star manager Zhang Kun recently fell afoul of previous fans and put restrictions on fund purchase.
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