The marketer is developing a new advertising campaign to increase brand awareness.
市场营销人员正在制定一项新的广告活动以提高品牌知名度。
As a digital marketer, she specializes in crafting engaging social media content.
作为一名数字营销人员,她擅长创作吸引人的社交媒体内容。
The company's marketing strategy focuses on targeting the millennial demographic.
该公司的营销策略着重于瞄准千禧一代这一群体。
The marketer conducted market research to identify customer preferences and buying behavior.
市场营销人员进行了市场调研,以了解消费者喜好和购买行为。
The email marketer designed a drip campaign to nurture leads over time.
电子邮件营销人员设计了一个持续性的邮件推广计划,旨在随着时间推移培育潜在客户。
The product marketer is responsible for positioning the new gadget in the highly competitive tech market.
产品经理负责在竞争激烈的科技市场上对新产品进行定位。
Our marketer collaborated with influencers to broaden our reach and build credibility.
我们的市场营销人员与意见领袖合作,以扩大我们的影响力并建立信誉。
The content marketer created an informative blog post to educate customers about the benefits of the product.
内容营销人员撰写了一篇信息丰富的博客文章,向顾客介绍产品的优点。
The SEO marketer optimized the website's meta tags and keywords to improve search engine rankings.
搜索引擎优化营销人员优化了网站的元标签和关键词,以提升搜索引擎排名。
The event marketer organized a launch party to generate excitement around the new product release.
活动营销人员组织了一场产品发布会,以激发人们对新品发布的兴趣和热情。
The company believes China will play a crucial role in the global advertising market and the growth strategies of many of the world's leading marketers, while its economic momentum will present global and local marketers with important opportunities for growth.
该公司相信,中国将在全球广告市场和许多世界领先营销人员的增长战略中发挥关键作用,而其经济势头将为全球和本地营销人员提供重要的增长机会。
TBHC owns the GO Healthy brand, a major supplement brand in New Zealand's advice channel; the Egmont Honey brand, one of the largest producers and marketers of Manuka honey; and New Zealand Health Manufacturing, one of the leading supplement manufacturing businesses in Oceania.
TBHC拥有GO Healthy品牌,这是新西兰咨询渠道中的一个主要补充剂品牌;埃格蒙特蜂蜜品牌,最大的麦卢卡蜂蜜生产商和销售商之一;以及大洋洲领先的补充剂制造企业之一新西兰健康制造公司。
"In the past few years, digital marketing inflation has been super high… Marketers are now trying to be practical and not over-invest," said Baker, explaining the rationale behind the reshuffle and what the tilt toward traditional media means.
“在过去几年里,数字营销的通货膨胀率一直很高……营销人员现在正努力做到务实,而不是过度投资,”Baker说,他解释了重组背后的理由以及向传统媒体的倾斜意味着什么。
Silver Fern Farms, New Zealand's leading processor, marketer and exporter of meat products, is looking to continuously increase investment in China due to rising growth opportunities in the largest overseas market for New Zealand red meat.
新西兰最大的肉类产品加工、营销和出口商——银蕨农场,正计划不断加大在中国的投资,因为中国作为新西兰红肉的最大海外市场,有着巨大的增长潜力。
Founded in 2002 in Beijing, Sinopec Lubricant Company is the largest high-tier lubricant manufacturer and marketer in China, with production capacity of over 1.46 million tons of packaged lubricants per year.
中石化润滑油公司成立于2002年,总部位于北京,是中国最大的高端润滑油生产和销售企业,年包装润滑油生产能力超过146万吨。
United States-based Estee Lauder, a multinational maker and marketer of makeup, skincare, fragrances and hair care products, said it sees great potential for growth in the Chinese market, following its successful participation in 2019 and 2020 in the annual China International Import Expo.
美国跨国化妆品制造商和营销商雅诗兰黛表示,该公司在中国市场看到了巨大的增长潜力,此前它成功参加了2019年和2020年的中国国际进口博览会。
Company objective is to nearly double monthly active users to 400m by 2023The expansion of both user portfolios and content libraries have catapulted Chinese video streaming site Bilibili Inc into becoming the go-to-platform for brands and marketers keen to tap the digital-savvy Chinese consumer sector.
公司的目标是在2023年前将月活跃用户数量几乎翻一番,达到4亿。用户群体和内容库的扩张使中国视频流媒体平台哔哩哔哩(Bilibili Inc)成为品牌和营销者吸引数字化程度高的中国消费群体的首选平台。
"Bilibili is shaping up to be the new battlefield for marketers in a bid to lure the new generation, self-expressive younger customers.
Dole, the world's largest producer and marketer of fresh fruit and vegetables, will continue to invest big in the Chinese market despite the COVID-19 pandemic, according to its top executives.
Juul Labs, the biggest marketer of e-cigarettes, said Tuesday that it will eliminate about 650 jobs, or about 16 percent of its global workforce, and slash spending by about $1 billion, as the US government prepares new regulations to curb the use of e-cigarettes.
Dole, the world's largest producer and marketer of fresh fruit and vegetables, is eyeing bigger market share in China with "exciting" opportunities brought by the country's new retailing and consumption upgrade.
The contrast actually represents a huge growth potential for marketers," said Jason Yu, general manager of Kantar Worldpanel China.
这种对比实际上代表了对营销人员的巨大增长潜力," Kantar Worldpanel中国区总经理Jason Yu表示。
Through our partnerships with 5,000 media sources and technology integrations, we can help marketers and advertisers achieve their goals in practically every corner of the globe.
Ad fraud remains one of the biggest challenges for mobile marketers in China.
We only represent our clients' interests-the marketers, advertisers and developers.
The advanced mobile infrastructure, mature measurement technology, and robust mobile payment culture, all put China at the forefront of growth potential for app developers and marketers worldwide.
The study, released in Shanghai, collected opinions from 2,646 corporate decision makers in 18 markets, as well as marketers at B2B businesses in China.
"All these present a huge amount of exciting opportunities, both to us and app marketers.
"The Berlin, Germany-based company offers mobile app marketers analytics, measurement and fraud prevention solutions.
He noted that all mobile marketers, Chinese included, want to improve their apps' performance, but finding the right data to inform marketing decisions can be a time-consuming and costly process.
It can help marketers identify impact of advertising and sales on consumers by leveraging JD's 236.5 million active users and its cloud platform.
Without multi-touch attribution, marketers would find it difficult to gauge the efficiency of their marketing channels.
Switzerland-based Glencore, one of the world’s largest global diversified natural resource companies and a major producer and marketer of more than 90 commodities, announced on Friday it has completed the sale of a 51 percent interest in HG Storage International Limited (HGSI) to HNA IFG, a transaction which was announced March 31.
The designer, marketer and distributor of UGG trendy footwear, apparel and accessories saw global sales fall by 4.8 percent to $1.45 billion last fiscal to March 31.
Sinopec, the listed arm of China Petrochemical Corporation, announced that it has approved the overseas listing plans of its subsidiary Sinopec Marketing Co Ltd. Hong Kong is the most promising destination for the IPO, said a source with the company on condition of anonymityZhang Haichao, deputy general manager of Sinopec and chairman of Sinopec Marketing, said the move marks a major milestone in fully diversifying the ownership of the marketing business, and will "accelerate its strategic transformation from an oil product marketer to a comprehensive service provider".
"The planned overseas listing of Sinopec Marketing marks another major milestone in our efforts to fully diversify the ownership of the marketing business, and will accelerate its strategic transformation from an oil product marketer to a comprehensive service provider.
Marketers call this the "dopamine economy".
"New Zealand-based Zespri, the world's largest marketer of kiwifruit, sees the expo as a great opportunity to connect with a whole lot of new customers and Chinese fruit industry players.
Fonterra, a major dairy producer, and Zespri, the world's largest marketer of kiwifruit, have expressed interest to attend the fifth edition to be held in Shanghai.
Silver Fern Farms, New Zealand's leading processor, marketer and exporter of meat products, is also looking to continuously increase its investment in China.
The platform was co-developed by the First Affiliated Hospital of Guangxi Medical University, Microsoft, Mindray Bio-Medical Electronics Co-a global medical instrumentation developer, manufacturer and marketer based in Shenzhen, Guangdong province-and China UnionPay.
Perfect Diary, a Chinese makeup brand, has more than 60,000 freelance social media marketers on Little Red Book, a social media and e-commerce platform.
The 20-year-old working in Zhuzhou, Central China's Hunan province, is a popular online marketer, a new profession capitalizing on the interactivity of the internet in promoting products.
"All those we trained are full-time marketers," said Li Tianyun, the company's deputy general manager.
"We sign long-term contracts to guarantee fixed incomes for the livestreamers who, after the expiration of the contracts, can train new online marketers, open online clothing stores and even set up e-commerce platforms independently," Li said.
In recent years, new professions like online marketers have sprouted up in China, bolstered by the continuous development of new modes of the economy.
While the effects are becoming increasingly apparent in metrics like overall app installs by consumers, the gaming app economy still showed resilience with nearly $27 billion invested in ad spend by gaming marketers and developers worldwide in 2022 to acquire new users.
More efforts are needed to support a creative ecology for China's comics industry, where cartoonists, editors, platforms, intellectual property marketers and other parties coexist and prosper together, they added.
"Of course, (I"ll likely do that) in a very subtle way at the beginning, such as by wearing them as I record the videos but without elaborating," said Liu, a former marketer working for several Chinese internet companies.
“当然,(我可能会以一种非常微妙的方式在初期就这么做),比如在录制视频时佩戴它们,但并不详细解释,” 曾在多家中国互联网公司担任市场营销工作的刘先生如是说。
The burgeoning channel is poised to satisfy the trade up trend among China's expanding middle-income earner group, according to Michael Jiang, China CEO of Zespri, a world-leading kiwifruit marketer.
据全球领先的猕猴桃营销商——新西兰佳沛公司中国区首席执行官蒋时杰(Michael Jiang)表示,这一新兴渠道有望满足中国不断壮大的中等收入群体的消费升级需求。
As livestreaming increasingly becomes the new darling of digital marketing in China, brand owners and marketers are hoping to avoid some of the common pitfalls experienced amid the growing trend.
随着直播逐渐成为中国数字营销领域的新宠,品牌拥有者和营销人员都希望能避免在这一趋势发展中遇到的一些常见问题。
It offers mobile app marketers analytics, measurement and fraud prevention solutions.
Global brands and marketers see great marketing potential in China with its fast-growing middle-income group and booming number of internet users, marketing professionals said at a gathering held on Tuesday in New York.
In a recent survey conducted by market research company Forrester Consulting, 92 percent of global marketers said China is a significant growth opportunity for their business.
An enlarging middle-income group was one of many reasons that Green believes makes China a promising market for global brands and marketers, and a considerable number of internet users is another.
That creates an "outside-in" opportunity for brands and marketers who look to invest and spend more inside of China, said Green.
"Depending on only a few top stars also means it has become difficult for marketers to uniquely build resonance with their brand," said Maneesh Choudhary, deputy managing director of Kantar Millward Brown China, a global research firm.
Advertising sees tectonic shift toward online channels for the consumer mindFor advertisers and marketers, China's still-evolving digital landscape has suddenly become the holy grail.
"Marketers really need to set up formal accounts for their model on WeChat and persuade buyers to stick to their web page, often by providing incentives and promotions for brand new followers," said Tang.
Musk is a masterful marketer, and the red ink may not stem investors' excitement.
Superfast 5G mobile network also represents an opportunity to accelerate the adoption of AR and VR by shoppers and marketers, He said.
他指出,超级快速的5G移动网络也意味着一个机遇,可以加速消费者和营销者对AR(增强现实)和VR(虚拟现实)技术的采纳。
"D2C will extend beyond being just a type of brand or business model and become a way of thinking about business for every brand, marketer and entrepreneur.
The core point is to use deep learning algorithms to mine valuable information based on sports data, so as to improve performance of athletes and coaches, management capability of sports administrators, and decision-making of stakeholders like advertisers, marketers, broadcasters and sponsors.
Technological leap people will see lies in kind of connectivity it bringsAs the superfast 5G communications network is set for scaled commercialization next year, marketers are looking to leverage the technology to revolutionize how brands engage with customers.
To be more specific, only 18 percent of surveyed marketers said they plan to increase their budget by 30 percent and more in the coming year, a staggering 11 percentage points lower than a year ago.
According to Cha, more devices mean there will be even more fragmented datasets to be integrated and consolidated, to gain a holistic consumer view for marketers.
The report noted that the prevalence of omnichannel media, which refers to platforms that allow users to perform a variety of functions such as search, network, game and purchase products, have compelled marketers to think hard about where they kick off promotions and how they can differentiate themselves across different channels.
Plus, at least half of the US retail price of China's exported products goes to US logistics companies, wholesalers, marketers, retailers, etc.