Li sees the crossover products launched in recent years as bolder and more refreshing than ever because age-old trademarks are entering into sectors different from their conventional business.

李认为，近年来推出的跨界产品比以往任何时候都更大胆、更令人耳目一新，因为古老的商标正在进入不同于传统业务的领域。

"Ma expressed full confidence in the future of China's time-honored brands, saying:"The age-old trademarks may be a bit slower in coping with market changes, but they never lack courage in the face of difficulties, never lose confidence in front of changes and are never short of determination in dealing with challenges and being creative. "

马对中国老字号的未来充满信心，他说：“古老的商标在应对市场变化方面可能会慢一点，但它们在困难面前从不缺乏勇气，在变化面前从不失去信心，在应对挑战和创新方面从不缺乏决心。”。"

Trademark Coca-Cola grew 3 percent year-on-year, Coca-Cola Zero Sugar grew 8 percent.

商标可口可乐同比增长3%，可口可乐零糖同比增长8%。

Valid patents increased 53.6 percent year-on-year, and valid domestic trademark registrations were up nearly 25.4 percent.

有效专利同比增长53.6%，国内有效商标注册量增长近25.4%。

The number of patents they applied was up 53.60 percent from last year, and the number of valid trademarks registered in China increased by 25.38 percent over the previous year.

他们申请的专利数量比去年增长了53.60%，在中国注册的有效商标数量比上年增长了25.38%。

The 86-year-old family business, which is known for its innovative therapeutic solutions in respiratory health, rare diseases and specialty care, made its foray into China in 2001 with one of its trademark medicines for premature babies.

这家拥有86年历史的家族企业以其在呼吸系统健康、罕见病和专科护理方面的创新治疗解决方案而闻名，于2001年凭借其标志性的早产儿药物之一进军中国。

Globally, in the quarter, Coca-Cola's unit case volume grew 8 percent year-on-year, with sparkling soft drinks growing 8 percent, trademark Coca-Cola 7 percent, and Coca-Cola Zero Sugar 12 percent, driven by double-digit growth across developed, developing and emerging markets.

在全球范围内，本季度，可口可乐的单位包装量同比增长8%，其中起泡软饮料增长8%，商标可口可乐增长7%，可口可乐零糖增长12%，这得益于发达、发展中和新兴市场的两位数增长。

Huawei has applied for two trademarks related to coffee.

华为已经申请了两个与咖啡相关的商标。

The registered name of one trademark is "One Cup of Coffee Absorbs Cosmic Energy".

其中一个商标的注册名称是“一杯咖啡吸收宇宙能量”。

The other trademark is classified into the category of catering and accommodation, covering services including cafes, restaurants and mobile food supply.

另一个商标被归类为餐饮和住宿类，涵盖咖啡馆、餐馆和移动食品供应等服务。

Data from Amazon showed in the past four years the number of Chinese brands which have completed registration on Amazon has grown 40 times, and Chinese sellers are attaching great importance to global expansion, with 14 percent of Chinese brands having trademarks in more than five countries and regions.

来自亚马逊的数据显示，在过去四年中，在亚马逊上完成注册的中国品牌数量增长了40倍，中国卖家非常重视全球扩张，14%的中国品牌在五个以上的国家和地区拥有商标。

Its iconic brand Coca-Cola trademark still performs strongly in China.

其标志性品牌可口可乐商标在中国仍然表现强劲。

Meanwhile, China has also seen a rising number of patent and trademark applications made by foreign businesses.

与此同时，中国也看到外国企业提出的专利和商标申请数量不断增加。

According to the administration, China granted about 110,000 invention patents to foreign applicants last year, a 23 percent increase on 2020, and it also agreed 194,000 trademarks registered by foreign entities, up 5.2 percent year-on-year.

根据政府的数据，去年中国向外国申请人授予了约11万项发明专利，比2020年增加了23%，还同意了19.4万个外国实体注册的商标，同比增长5.2%。

In 2021, invention patents that Chinese regulators granted to United States applicants rose 32.1 percent year-on-year, and trademarks registered by US applicants in China surged by 17.3 percent year-on-year, according to the administration.

根据管理局的数据，2021年，中国监管机构授予美国申请人的发明专利同比增长32.1%，美国申请人在中国注册的商标同比增长17.3%。

Its trademark beverage Coca-Cola and sparkling water brands have continued to lead the charge.

The platform refreshes the brand's trademark promise – to unite and uplift people every day – with renewed relevance for the world people live in today, the company said.

Coca-Cola's new "Hug" logo lifts the curved Coca-Cola trademark on bottle and can labels to provide a visual signature that will embrace and frame moments of magic across Coca-Cola's communications.

In 2009, Anta acquired franchises for Fila Group's trademarks on the Chinese mainland as well as in Hong Kong and Macao.

Electric vehicles bearing the popular trademark Skyworth, which was until very recently reserved for home appliances including televisions, are hitting the road in China.

Late last month, Skyworth sold its trademark for vehicles to Skywell for 28 million yuan ($4.31 million).

Most of these investigations involve allegations of patent or registered trademark infringement.

ByteDance has applied for the "Douyin Pay" trademark, according to corporate information tracker Tianyancha.

It also registered 92 trademarks and 23 technological patents in China.

One of the world's largest glass processors, CSG Holding is the only glass enterprise in China to hold two "well-known" trademarks.

In China, as elsewhere, trademark owners such as CSG are keen to exploit the valuable reputation they have built up assiduously over the years, and to protect their brand from misuse by third parties.

Total financing by pledging patents and trademarks in 2019 exceeded 151 billion yuan, helping almost 10,000 enterprises resolve their funding shortages, he added.

A trademark dispute over the Double 11 shopping spree, which involved two Chinese e-commerce giants JD and Alibaba, was publicly heard at Beijing Intellectual Property Court on Thursday.

The lawsuit was initiated by JD after its five trademarks used for the promotion of the shopping extravaganza, which fell on Nov 11, was announced invalid by the National Trademark Review Committee, according to a statement provided by the court.

During the trial, the committee's lawyers said that their client made the decision because similar trademarks had been registered by Alibaba.

If the authority still allows JD's registration application, it will disobey the Chinese Trademark Law, they added.

But JD's attorneys said that the trademarks, written as Double 11 in Chinese characters, should be regarded as the common names of the shopping carnival as it fell on Nov 11, "or the trademarks registered by Alibaba have no significance".

They requested the court to order the administration to revoke the decision and make a new one, adding their clients' trademarks would not mislead consumers.

Most section 337 investigations involve allegations of patent or registered trademark infringement.

China's adoption of internet technologies in court filings is a "fantastic development" that in part drives the country's "massive improvements" in intellectual property protection, according to a senior company executive representing the Peppa Pig brand and its related trademarks.

Pfeiffer made the remarks in light of the order issued by the Beijing Internet Court to car-sharing platform Beijing Togo Technology Co Ltd to stop its infringement of the Peppa Pig trademark.

"Pfeiffer said that he expects trademark applications and IP litigations to increase exponentially in China as international brands continue to expand their presence here.

China's alcohol brand Kweichow Moutai's trademark application for "national banquet" was rejected by the Beijing Intellectual Property Court, Sina Finance reported on Tuesday.

The trademark for "Moutai Guoyan" or "Moutai for national banquet" applied to liquor products may lead mis-recognition of the quality and ranking of Moutai, the court said.

Meanwhile, if "Moutai Guoyan" became a registered trademark for alcohol and enjoyed exclusive usage rights, it would be unfair to other industrial players and have certain negative impacts on public interests, according to the court.

As far back as September 2001, Kweichow Moutai Co Ltd applied to register "Guojiu Moutai", or "Moutai the national alcohol", as a trademark, but was initially rejected in August 2002.

The company tried a further nine times to register the trademark in 2006 and 2010, but these attempts were also unsuccessful.

Kweichow Moutai's efforts in trademark application reflects Chinese company's awareness of the importance of intellectual property rights, the comprehensive strength of which has been steadily improved, according to the State Intellectual Property Office (SIPO).

In the first half of this year, China's number of trademark registrations reached 3.52 million, up 67.8 percent year-on-year, and the number of granted invention patents' saw a 9.9 percent year-on-year growth to a total of 238,000, SIPO said.

The US patent and Trademark Office receives approximately 400,000 trademark applications per year, with about 60,000 of those originating from China, according to official data.

China's liquor brand Kweichow Moutai gave up "Guojiu", or State-level liquor, in its trademark, and took down the sign of "Guojiu" from the gate of its plant last Saturday, news website Zaker reported on Sunday.

Li Baofang, chairman and general manager of Moutai Group, said on June 12 the company would stop using the "Guojiu Moutai" trademark before June 30, and had hired consulting companies for new promotion plans.

Moutai repeatedly applied for "Guojiu Moutai" trademark registration starting from 2001, though all applications were rejected by the then-State Administration for Industry and Commerce, since the word in Chinese means the best liquor in China, which will have a negative impact on market competition.

Last August, the company dropped the case of trademark administrative litigation for "Guojiu Moutai", according to its official website, and it "sincerely apologized to the National Trademark Review Committee and all relevant stakeholders".

The company, which is based in Milwaukee, Wisconsin, announced on Wednesday that it will partner with Qianjiang Motorcycle Co to make a motorcycle that will be more compact than its trademark model.

In February 2019 its independent drug HLX01, under the trademark Hanlikang — a reference to Roche's Rituxan — was approved by the National Medical Products Administration as the first biosimilar product in China.

As part of the latest developments, Huawei Central, a website focusing on Huawei-related news, reported that Huawei has filed "HongMeng" trademark applications with almost every possible intellectual property organizations around the globe.

China's constant improvement of intellectual property rights protection is a huge boon for popular foreign IPs like Peppa Pig to ride the country's consumption boom, according to an executive from the trademark's owner Entertainment One UK Ltd. "There has been a very positive trend in China," said Tim Pfeiffer, the company's senior vice-president of business affairs.

"Our cooperation with the China Trademark Office has been very encouraging and we are more than happy to cooperate further.

In 2014, Chu officially registered the trademark Chu Orange, and Chu was given the nickname of "orange king".

However, Nan pointed out that many Chinese enterprises found it hard to register their trademarks abroad due to unavailability issues when going abroad.

More than 80 trademarks have been pirated in Indonesia and over 100 in Japan.

To relieve the problem, Nan proposed to simplify procedures while applying for the Madrid System for the International Registration of Marks, an international agreement for registering a trademark, in the country.

"China should also establish an early warning system, which is expected to send warnings regularly, so that companies can prevent their trademarks being registered by others," he added.

"The 'made-in' trademark is seen as a guarantee, the expression of a specific cultural identity associated with high-end luxury products, sophisticated design and high-quality materials: all characteristics that are typical of Italian-made footwear," she said.

As part of this transaction, DPDHL Group received 5.5 billion yuan ($808.8 million) and will continue to receive revenue-based partnership fees for 10 years while DPDHL Group provides the co-branded business with trademark licenses, customer referrals, employee training, best practice sharing and other areas of support.

It then filed trademark applications with 18 countries, regions and organizations.

The report shows the US Patent & Trademark Office issued 308,853 utility grants in 2018, a decline of 3.5 percent year-on-year.

Neither Wumei nor Liqun have any intention of using Lotte Mart as their trademark.

So far, it has attracted 105 trademark owners who've joined the team.

The regulator will also fight the manufacture and sale of fake or inferior-quality products, infringement of trademarks, related false propaganda, and illegal advertising.

Heineken will license its brand trademark in the Chinese mainland, Hong Kong and Macao to CR Beer, and integrate its China operations with that of CR Beer, according to the statement.

The problems reported by media, consumers and trademark owners should be rectified, it said.

But if the difference is so subtle that consumers can be easily misled, this indicates infringement of the trademark and appearance patents, Cheng said.

Since then, Pinduoduo has faced allegations that products on its platform are fake or substandard, and involve trademark infringements, sparking a storm of online debate.

The Shanghai-based company has long faced allegations that products on its platform are fake or substandard, and involve trademark infringements.

There are of course bumps along the road, including being sued for trademark infringement in federal court in New York just ahead of the IPO.

"Our exports to Russia from January to May this year increased 3.8 times from the same period last year, hitting $890,000, owing much to the World Cup trademark authorization we obtained last year.

According to State Administration for Market Regulation, there were more than 14.9 million registered trademarks by the end of last year, which outnumbered the rest of the world for 17 consecutive years.

The trademark infringement lawsuit, announced by a Haidian district court, accused iYuba, a Beijing-based language learning firm, of using BBC's trademark and content on its apps, websites and social media without any authorization.

The BBC is seeking 500,000 yuan ($78,950) in compensation and asked the company to cease infringing on its trademark registered in China.

According to the court notice, the BBC has registered nearly 400 trademarks in China since the 1980s, 60 of which contain "BBC.

Clothing label KON claim the Apple App Store logo closely resembles its own, which the company has been using as a merchandise trademark since 2011, and registered in 2012, according to the Dongcheng District People's Court in Beijing, which has accepted the lawsuit.

Invista, the US fiber and fabrics giant known for its Lycra trademark, launched its first pop-up store in Shanghai under the "L by Lycra" brand to capture a bigger slice of the Chinese market.

Its high-tech toilet seats are also sold on US e-commerce platform Amazon under the Topseat trademark.

Taking up an area of up to 8,000 square meters, the exposition started from Friday and will last through Sunday, with a total of 368 old trademarks to appear at the event, including 203 local Shanghai brands and 165 from outside of Shanghai.

Especially after China's entry into the WTO, new laws were put in place, including the patent law and trademark law.

China has now become an IP-rich country, evidenced by huge year-on-year increases in patent and trademark applications by Chinese companies.

The number of valid registered trademarks owned by foreign entities in China reached 2.03 million as at the end of last year, up 5.9 percent year-on-year, the administration said.

In general, a foreign party turns to a Chinese court if it believes its patents or trademarks are damaged by another foreign party in the country, and it disxadagrees with IP decisions made by Chinese authorities, she explained.

China saw a stable growth of patents and trademarks applied by foreign entities last year, showing that its efforts to protect intellectual property have provided a sound business environment for foreign companies in the country, IP regulators said.

The figure of valid trademarks registered by foreign enterprises in China increased by 5.9 percent year-on-year in 2022, bringing the total to 2.03 million, he added.

China's top intellectual property regulator said on Wednesday that it will strengthen efforts to curb malicious trademark registration and better protect IP rights by rule of law by optimizing authorization procedures.

IP protection as a major principle was highlighted in the Civil Code, the country's fundamental law for regulating civil activities, and punitive damage was also backed in relevant IP laws, including the Patent Law and the Trademark Law.

Additionally, he registered the "China's ice village" trademark in October 2019 to develop winter tourism in the village.

China also witnessed growth in other IP sectors, such as trademarks, industrial designs, plant varieties and geographical indications.

There were an estimated 73.7 million active trademark registrations at 149 IP offices last year — up 14.3 percent on 2020.

While seeing a rise in patents, the WIPO, which compiles the latest data from 150 national and regional IP registers, said that China also witnessed growth in other IP sectors, including trademarks, industrial design, plant varieties and geographical indicators.

There were an estimated 73.7 million active trademark registrations at 149 IP offices last year — up 14.3 percent on 2020, with 37.2 million in China alone, followed by 2.8 million in the US and 2.6 million in India, it said.

Under the new regulation, policy support has been further extended to include measures like encouraging financial institutions to develop tailor-made financial products and services, optimizing vocational skills training, supporting business startups, as well as strengthening the protection of individual business rights in shop names, trademarks, patents and trade secrets.

In the first three quarters of this year, a total of 29,800 cases of trademark infringement and patent counterfeiting were investigated and dealt with, according to the session.

In addition, new brands are being cultivated and time-honoured trademarks are being activating.

Noting that foreign enterprises enjoy equal treatment with their Chinese counterparts, Zhang said that the number of patents and trademarks granted to foreign applicants in 2021 increased by 23 percent and 5 percent year on year, respectively.

"It will not only create more access for Chinese companies to purchase patents, trademarks and copyrights from global markets but also help them to find new growth points in artificial intelligence, industrial chips and biomedicine via cooperation with their foreign partners," he said.

The number of Chinese brands that have completed their registration on Amazon has grown 40-fold in four years, and those sellers are emphasizing global expansion, with 14 percent of Chinese brands possessing trademarks in more than five countries and regions, the e-commerce giant said.