The mania for the winter-sports-equipped mascot in digital form came amidst a frenzy of shopping for the physical version, with aficionados forming long queues for hours in front of authorized stores in China.

在人们疯狂购买实体版吉祥物之际，人们对这款配备冬季运动装备的数字吉祥物产生了狂热，爱好者们在中国的授权商店前排起了数小时的长队。

"The challenge though is going to be how they continue to justify premium prices as a large brand, as coffee aficionados are moving more premium and towards smaller independent chains, while many convenience-seekers who just want a caffeine hit feel like Starbucks has priced them out of the market," he said.

He loves modern urban culture, sways to rock 'n' roll music with a head band on, and is a diehard motorcycle racing aficionado, with a certificate from the Ducati Club, one of the world's best-known motorcycle sports fan clubs.

By better leveraging iconic fairs, such as the Shanghai International Automobile Industry Exhibition, better known as Auto Shanghai, as well as the China Digital Entertainment Expo and Conference, also known as China Joy among gaming aficionados, exhibitions can play a bigger role in boosting consumption and driving economic development by creating new growth engines, the plan said.

Regular fishing aficionados are also making money from it.

I have long been an aficionado of simple Western-style dining, but upon moving into a new condo in Toronto, I realized that my culinary preferences were undeniably Chinese.

Chinese soccer aficionados who are unable to travel to Qatar to experience all the exciting action at the stadiums, have found in technology an able ally, which somewhat compensated for missing out on all that fun, industry watchers said.

Thus, the wine market has been somewhat affected," said He Jianhong, a wine aficionado and a digital marketing strategist based in Jiangsu province.

Millions of young coffee aficionados have been searching for new types of coffees and cafes to try.

A sneaker aficionado and collector, the 29-year-old Chen used to prefer foreign brands, but now his closet is full of shoes made and designed in China.

Over 45 actions were taken last year by alliance members, according to the impact report, from encouraging Minecraft builders to protect coral reefs to warning Angry Birds aficionados of the worsening deforestation, from inviting gamers to raise funds for wildlife conservation and use more energy-efficient lighting to promoting nature restoration, renewable energy and eco-friendly lifestyles.

Recycling economy becoming big hit among environmentally conscious youth, those wishing to make most of purchasesWang Hao, 27, an engineer from a software company in Beijing, is a pen aficionado.

CityWalk's strategic location and design are already creating a buzz among theme park aficionados.

The April 13 to 14 event drew the country's top 35 wineries to Chile's capital Santiago, offering wine aficionados a chance to learn more about their favorite vintages.

The custom-built air conditioner had the calligraphy aficionado's favorite phrase — "Tian Dao Chou Qin", or "God Rewards the Diligent" — embossed in Chinese, with the AC also sporting his preferred color and style.

German sports car maker Porsche is showcasing a customized Taycan Turbo S at the ongoing Chengdu motor show, one of the most important events for Chinese car aficionados in the second half this year.

Celebrating its 75th anniversary, Porsche has brought a stellar lineup of 13 models to the biennial festival for car aficionados.

com, a website for off-roader fans, to tailor vehicles and experiences, for aficionados.

In Sato, too, he said, he had chosen a fellow car aficionado.

Here are the top five highlights that are worth following for car aficionados and Chinese auto market observers.1.

The event, which lasts to Sept 4, is the first major Chinese auto show held as scheduled at a brick-and-mortar venue this year, allowing car aficionados and potential customers to examine the models on the spot.

Radar, a new marque of Geely Auto, unveiled a pickup truck on Tuesday, as the number of travel lovers and camping aficionados continue to rise in China.

The five-day motor show, showcases more than 1,000 models from over 80 automobile brands, offering a visual feast for visitors and auto aficionados.

International and Chinese companies delight motor fans at car exhibitionChinese and international carmakers are showcasing 1,020 models at the ongoing Guangzhou auto show, the last of the annual major events for car aficionados in the country this year.

The number of tech companies and their exhibits might make people doubt if they had gone to the right venue instead of the biennial event for vehicle makers and car aficionados.

A total of 38 vehicles from brands ranging from Toyota to Mercedes-Benz made their global debut on Friday, the opening day of this year's last major event for car aficionados in China.

Volvo unveiled its first electric model, the XC40 Recharge, at this year's only top-level gathering for vehicle makers and car aficionados.