In a market characterized by deepening segmentation, Peet's, known for its emphasis on quality roasts and craft coffee, is targeting high-frequency coffee drinkers.
在一个细分不断加深的市场中，以注重优质烘焙和精加工咖啡而闻名的Peet’s正瞄准高频咖啡饮用者。
Indicating the role of coffee shops in driving consumption, 89 percent of the coffee drinkers surveyed visit or order from a coffee shop at least once a week, with a fifth of those doing so daily.
89%的受访咖啡饮用者每周至少光顾或点一次咖啡店，其中五分之一的人每天光顾或点餐，这表明了咖啡店在推动消费方面的作用。
Starbucks China has rolled out its first smaller cup products on Tuesday, providing stronger flavor to meet the heavy coffee drinker's demands for high-end products.
周二，星巴克中国推出了其首款小杯产品，提供了更浓的味道，以满足重度咖啡饮用者对高端产品的需求。
Through digital innovation, it also continues to delight consumers with new experiences so it will be a long-term battle to fight for the loyalty of coffee drinkers in China, he added.
他补充道，通过数字化创新，它还继续以新的体验取悦消费者，因此，在中国，为咖啡饮用者的忠诚度而战将是一场长期的战斗。
Shanghai Guijiu Co Ltd, a company that started its baijiu business in 2018, has seen a rosy business performance fueled by an increasingly growing number of young consumers and female baijiu drinkers in China.
上海贵酒股份有限公司于2018年开始经营白酒业务，由于中国年轻消费者和女性白酒饮用者的数量不断增加，该公司的经营业绩喜人。
Mei Jiang, vice-president of Xiaoguancha, said the Chinese black tea from Yunnan province is popular among international tea drinkers as a way of exporting China's long-established tea culture.
小关茶副总裁梅江说，云南红茶在国际茶客中很受欢迎，是中国悠久茶文化的一种出口方式。
Frequent drinkers of CSD increased from 40 percent in 2020 to 43 percent in 2021.
CSD的经常饮酒者从2020年的40%增加到2021年的43%。
As a result, the number of daily drinkers of CSD also exceeded those of sparkling water in 2021.
因此，2021年，CSD的每日饮用人数也超过了气泡水。
"With our ongoing premiumization strategy, we will offer more multi-category premium options for diverse consumers and various consumption scenarios, such as Budweiser Supreme for premium dining occasions, Budweiser Magnum for male consumers, and Budweiser ME3 for engagement of female drinkers," said Craps, who was honored with the Shanghai Magnolia Silver Award in September for his outstanding contribution to the city's economic and social development as well as its foreign exchange and cooperation.
Craps说：“随着我们持续的高端化战略，我们将为不同的消费者和各种消费场景提供更多的多类别高端选择，如用于高级用餐场合的百威至尊、用于男性消费者的百威万能和用于女性饮酒者参与的百威ME3。”，他因对上海经济社会发展和对外交流合作做出的杰出贡献，于9月荣获上海白玉兰银奖。
Eager to educate consumers about the plant-based milk category, the Swedish firm has established a new Chinese character representing "plant-based milk", creating a new category for the grocery aisle, surging demand, and converting more milk drinkers into oat drinkers.
这家瑞典公司急于向消费者宣传植物奶类别，因此设立了一个代表“植物奶”的新汉字，为杂货店开辟了一个新类别，需求激增，并将更多的牛奶饮用者转变为燕麦饮用者。
According to the report Insights into Alcohol Consumption by Young People in 2020 published by CBNData, both the number of alcohol drinkers and the per capita consumption of alcohol among consumers born in the 1990s were growing.
Among coffee drinkers in China, more than 60 percent usually drink three cups or more of coffee weekly.
However, the expansion will take time, given that people who often drive on highways are not heavy coffee drinkers.
As female consumers accounted for the majority of tea drinkers, Peng noted the great potential yet to be tapped among male consumers.
He noted that most cognac drinkers in China prefer the brand's high-end products such as Remy Martin XO and would drink this liquor neat.
Although Chinese are predominantly tea drinkers, coffee sales in the country are expected to reach $8.2 billion this year, increasing 11.3 percent a year over the next five years, according to Statista.
Java House, East Africa's largest coffee shop chain, is planning to sell its premium coffee in China, a market with a rapidly growing number of coffee drinkers.
"With the acquisition of Blue Bottle Coffee, "Nestle is entering the fast-growing, super premium coffee shop segment with an iconic brand for discerning coffee drinkers," according to Nestle.
The deal is thought to involve the largest ever amount of Chinese craft beer imported by the United Kingdom, with 10,000 bottles of Panda Brew made available to British drinkers.
"He is not much of a baijiu drinker himself.
The deal is believed to involve the largest ever amount of Chinese craft beer imported into the United Kingdom, with 10,000 bottles of Panda Brew made available to British drinkers.
In 2015, Chinese drinkers guzzled 54 billion liters – more than double that of the United States, the second-biggest market, according to the UK Department for Environment, Food & Rural Affairs.
With an expanding base of younger, more affluent drinkers in China, a taste for premium craft beers has developed, alongside the popularity of mass-produced lagers.
"Traditionally a country of tea drinkers, China is only the 17th largest consumer of coffee in the world, though demand is growing.
A sports lover, he likes running and playing tennis to keep fit, and is an occasional beer drinker.
From business mode to marketing strategies, they are trying their best to win the hearts — and taste buds — of tea drinkers.
This has been well understood among baijiu producers, who have made great efforts to appeal to overseas drinkers in recent years.
Though the number of coffee drinkers in China has ballooned in recent years, most coffee consumers are from well-developed tier-1 and tier-2 cities like Shanghai, Beijing, and Shenzhen of Guangdong province, and this explains why top domestic coffee brands like Manner Coffee and M Stand have just a few stores in lower-tier cities.
The nation is tipped to become the world's second-largest wine market by 2023 with an estimated 52 million regular wine drinkers.
Industry flourishes in domestic market with varied product sales to see $144 bln by 2025As Chinese consumers become increasingly sophisticated coffee drinkers, Yunnan province in Southwest China aims to grow more premium beans and build itself into an important global coffee production region.
"More bubble tea drinkers are now looking for better value, and young people in China view drinking the beverage as a social activity, during which they sit and chat with friends in spacious outlets where the drinks are sold.
For a heavy coffee drinker like Wang Wen, the hunt for a new coffee flavor is the delight of her day as she works as a marketing executive for an online tourism platform in Beijing.
With its wine-making history dating back to the mid-16th century, Argentina wants to bring its Malbec to more Chinese drinkers, Leandro Compagnucci, head of the Argentine Investment Office under the embassy of Argentina to China, said during a wine promotion event in Beijing on Wednesday.
Now, quality-conscious drinkers are taking an interest in a more diversified range of wines, driven by growing incomes and increasingly sophisticated tastes.
The laobaigan-flavor type won't make drinkers feel dizzy, it is an international type of flavor and more suitable for the taste of foreign consumers," said Wang Zhangang, general manager of Hebei Hengshui Laobaigan Liquor.
"For Chinese wine consumers, imported wine has become more approachable and is increasingly consumed by middle-class drinkers and seen as suitable for consumption at more informal gatherings," he said.
With a tea plantation in Anxi dating back to the 19th century and managed by her family for more than three generations, the 28-year-old noticed a giant generation gap between tea drinkers while traveling between her hometown and Shanghai, where she has been living and working.
It is expected that beer drinkers in Chicago will now have to pay around $1 more for a case of Miller.
Wheat and craft beer are among those products with the highest penetration rates among Chinese beer drinkers.
In addition, some beer drinkers who have not tried wheat or craft beer would like to try them, according to Mintel.
More than a quarter of Chinese beer drinkers would like to try craft beer but have not done so yet.
Both wheat and craft beer reflect the trend toward premiumization and Chinese beer drinkers with high household incomes are most likely to have tried each type of beer and liked them, according to Zegler.
"The likelihood of consumption of wheat and craft beer among beer drinkers with higher household incomes gives companies an audience to target," she said.
Creating more beer recipes locally in China could help to tailor formulas to the preferences of China's beer drinkers by including influential factors related to quality such as mouthfeel, alcohol content, flavor and ingredients, said Zegler.
Sarah Lewis, one of the founders of Baijiu Cocktail Week, says the spirit has grown in popularity as drinkers look for something new and different.