"People shopping on cross-border e-commerce channels are not just middle-income earners living in first-tier cities, but also from the Generation Z population who aspire for novelty and individuality and look for niche overseas products that are cost-effective," Zhao said.

赵说：“在跨境电商渠道购物的人不仅是生活在一线城市的中等收入者，还有Z世代，他们渴望新奇和个性，并寻找具有成本效益的利基海外产品。”。

Global beauty house The Estee Lauder Companies vows to "bring innovation and novelty" to Chinese customers through the China International Import Expo, which is a barometer of market readiness, according to Fabrizio Freda, the company's president and CEO.

全球美容院雅诗兰黛公司总裁兼首席执行官Fabrizio Freda表示，该公司誓言通过中国国际进口博览会为中国客户“带来创新和新奇”，这是市场准备情况的晴雨表。

In fact, one hotel has even engaged a certified Santa Claus from Finland to up the ante in novelty factor.

I feel that for consumers, at least in Shanghai, Christmas is less of a mystical novelty than it was eight years ago.

"In the lower tiered cities, celebrating Christmas on a grand scale is a more recent tradition than in Shanghai, and therefore more of a novelty.

The method can surpass the algorithm-based process which makes use of human weaknesses in seeking novelty, gossip and emotional things, said Li.

"People have a natural preference to seek novelty, gossip and emotional things and these things are easier to get clicks and spread.

Subsequently, the algorithm-based content distribution method generated widespread novelty, entertainment, gossip, vulgarity and even fake news.

Xiaohongshu, known as Red in English, was founded by Charlwin Mao and Miranda Qu in 2013 at a time when cross-border commerce was still a novelty and people relied heavily on Daigou, or a network of agents who shop overseas on behalf of clients and take a commission, for goods that were unattainable in China.

SHANGHAI — Shared capsule beds for napping, the latest novelty in China's sharing economy, have been temporarily shutdown over safety concerns, just over one month after their launch.

Qi Xiaozhai, a senior business consultant for the Shanghai Municipal Commission of Commerce, said that quick service restaurants still have much room for growth in lesser developed cities and townships in China because they are still a novelty.

Profit increases were especially evident in companies in the automobile and home appliances sectors with the help of robust exports, while emerging consumption hot spots like novelty home appliances, cosmetics and designer toys saw a faster-than-average sales uptick, said Li Qiusuo, an analyst in the research department of China International Capital Corp Ltd. Analysts and market watchers are upbeat about current consumption trends continuing in the months to come, citing record movie theater attendance and domestic tourist trips during the June-August period hitting five-year highs.

Profit increases are especially evident in companies in the automobile and home appliance sectors with the help of robust exports, while emerging consumption hot spots like novelty home appliances, cosmetics and designer toys saw a faster-than-average sales uptick, said Li Qiusuo, an analyst with the research department at China International Capital Corporation Limited.

Expo visitors threw curious glances at the novelty, with some even making inquiries.

"But at the same time, they are constantly looking for novelty and personalization and do not settle for conventional options that are attainable anywhere.

"During the shopping spree, novelty seekers can see new brands spawning, while some of the country's time-honored brands will also glitter with new vitality," said Chris Tung, chief marketing officer at Alibaba Group.

Considering the novelty of carbon trading, the Ministry of Ecology and Environment, which oversees the national carbon market, remains wary of the speculative trading of financial institutions.

Some consumers pursue novelty, excitement and risk, and are more likely to be attracted by the surprise brought by uncertainties.

Novelty and uniqueness in product appearance are becoming the social currency of young consumers," he said.

With natural ingredients, fancy designs and digital services, such drinks cater to the spending habits and aesthetics of young consumers, a group that seeks novelty and has relatively strong buying power, and which observers believe reflects a new consumer market.

Output value, exports surge amid demand for novelty vehiclesAt the production workshops of Guizhou Winning Toys Co Ltd, a toy manufacturer based in Bijie, Southwest China's Guizhou province, employees are busy making a large number of high-end alloy model vehicle toys such as excavators and formula racing cars.

In Henan province, the local government has helped 40 "little giant firms" characterized by professionalization, refinement, specificity, and novelty to gain credit for financing.

Selling via online interactions seen as way out of contagion-battered economyLivestreaming, an increasingly popular tool in China's digital marketing landscape, is quickly turning from novelty to necessity.

In fact, a growing army of travelers seeking novelty, whether embarking on domestic or international trips, are treating hotels as destinations in their own right, said Nils-Arne Schroeder, vice-president for Luxury& Lifestyle at Hilton, Asia-Pacific.

After all, the dot-com wave is still a novelty in a country where cash largely dominates transactions.

"China's main consumers are young people who persistently pursue beauty, novelty and enjoyable experiences, so it is important for cosmetics brands to look into their needs and innovate accordingly," Cui said.

I'd certainly visit such restaurants offering new concepts for the sake of fun and to enjoy their sense of novelty.

Red wine paired with Beijing duck might still be a novelty, but Italian vineyards are aiming to make it more common place and boost exports to China, by targeting millennials and females who are ready for new experiences.

Ten years ago, when the World Bank issued the first-ever green bond, it was such a novelty that it only attracted tens of millions of dollars.

"Israel's successful and dynamic innovation ecosystem, particularly in converting start-ups into novelty scale-ups, is an inspiration for Europe," said Samson.