More than 25,000 pairs of sneakers have been recycled online and offline since September.

自9月以来，已有超过25000双运动鞋在网上和网上被回收。

Our sub-3kg carbon footprint sneakers, which appeared at the fourth expo, have also proved popular among Chinese consumers.

我们在第四届世博会上亮相的不到3公斤的碳足迹运动鞋也受到了中国消费者的欢迎。

With a number of multinational companies announcing they will take part in the annual China International Import Expo (CIIE) for the first time this year, including global metals and mining company Rio Tinto Group and Japanese multinational semiconductor company Renesas Electronics Corp, Skechers will bring its latest Slip-ins series sneakers to the fifth edition of the CIIE to be held in Shanghai in early November.

随着多家跨国公司宣布将于今年首次参加一年一度的中国国际进口博览会，其中包括全球金属和矿业公司力拓集团和日本跨国半导体公司瑞萨电子公司，Skechers将携其最新的Slip-ins系列运动鞋参加11月初在上海举行的第五届CIIE。

The sneaker will become available to customers on March 23 online and in select stores including those on the Chinese mainland, in addition to its home turf of North America and the United Kingdom, the company said in a press release.

该公司在一份新闻稿中表示，这款运动鞋将于3月23日在网上和精选商店向顾客开放，包括中国大陆的商店，以及北美和英国的本土商店。

The company also looks to add three other styles, including two cross-training sneakers, a train shoe, and a slide in the coming months.

该公司还希望在未来几个月增加其他三种款式，包括两款交叉训练鞋、一款训练鞋和一款滑梯。

Sales volume of basketball sneakers is expected to be raised from the current 6 million pairs to 12 million pairs.

Its sneakers have become a new business growth point, with annual sales exceeding 10 million pairs.

Anta Group, a leading Chinese sportswear company, joined hands with livestreaming celebrity Li Jiaqi and CCTV anchor Zhu Guangquan to promote its sneakers under the theme of "trendy Chinese brands".

A growing number of employees who are in sales or executives teams at domestic sportswear companies have begun sharing advertisements on their personal WeChat moments since the outbreak of the COVID-19 epidemic, where their friends can scan the QR code to purchase sneakers or Yoga mats.

Sportswear brand's push beyond metros, sneaker event herald market growthUS sportswear maker Nike is testing market potential of Chinese cities beyond Beijing and Shanghai.

"China's growing sneaker market in cities beyond metros has attracted the attention of other brands too.

In May, Sneaker Con, one of the biggest sneaker exhibitions of the world, was held in Shanghai for the first time.

After the success in Shanghai, Endeavor is planning to hold more Sneaker Con events in China, at least three times a year.

With an eye toward attracting digitally-savvy younger Chinese consumers, the sneakers mammoth last year unveiled a House of Innovation on Nanjing East Road in Shanghai, which provides consumers with a personalized and digitally-integrated shopping experience.

The brand started with one product, a sneaker made from merino wool.

One of its signature products, a high-top sneaker, is made from eucalyptus tree fiber, wool and sugar cane, responding to the company's goal of making comfortable and eco-friendly shoes.

Statistics from the Qianzhan Industry Research Institute showed that the total value of the Chinese sneakers market increased 10.6 percent year-on-year to reach 113.4 billion yuan in 2018, making it the world's second-largest sneakers market after the US.

The original programming will cover a wide range of popular basketball and cultural topics, including game predictions, fashion, sneakers, and memorabilia.

, China's largest streetwear fashion group, launched UFO, a sneakers resale channel, on its e-commerce platform with all guns blazing, notching up over 1 million yuan ($145,574) in sales revenue on the very first day.

Among the products searched by consumers, sneakers are prominent," he said.

His point is confirmed by consultancy Grand View Research whose data showed that the market value of the world's sneakers market will exceed $95 billion in 2025.

In the US, a resale platform similar to UFO, called StockX, recorded average daily transaction volume in sneakers in excess of $2 million in 2018.

"At present, sales of sneakers take up more than 20 percent of the total revenue of our online retailing.

The resale platform for sneakers is just one of the many attempts that Yoho!

While people might buy a pair of fake premium-brand sneakers to keep in touch with the fashion trend 20 years ago, the younger generation would rather wear something more affordable.

The Parisian, who has been working in the lens manufacturing industry for nearly two decades, said players from other industries - such as the manufacturers of chic sneakers or smartphone makers - are stealing all the limelight.

"People are willing to pay more to get a pair of sneakers than the right pair of glasses, which are at similar prices.

"But we strongly believe it can triple in the coming decade, thanks to the very strong engagement of the government, and the joint efforts of hospitals and optical stores, to make eye correction as important as any other treatment but as enjoyable as shopping for a pair of sneakers.

Nike has vowed to remove social barriers and promote women's sneaker culture, as the female sportswear market grows steadily.

"Girls in sneakers have no future," said Dai Yitian, a 27-year-old female fashion design student, on social media.

Vanessa Garcia-Brito, Nike's vice-president of purpose communications, said the company is determined to help China to define women's sneaker culture.

"We know that female sneaker culture (in China) is growing very fast as well.

"Sector experts also said Prada may have underestimated the need for leisure wear, including sneakers for younger buyers.

He sauntered into the interview room in a figure-hugging casual black T-shirt, jeans and a pair of white sneakers, spread his arm around the sofa to settle comfortably.

Jinjiang is the world's largest production base for sneakers, with 404 large-scale enterprises producing 1 billion pairs a year.

Correos is even helping to promote key Chinese brands with great sales potential, such as Li-Ning sneakers, popularized by the NBA's Dwayne Wade and Spain's basketball team, by importing them from China and showcasing them at its busiest branches.

A pair of sneakers could help keep soles and feet from disintegrating due to overuse.

Sotheby's Buy Now is a new online marketplace that provides consumers with 24/7, 365 access to exceptional luxury goods and decorative collectibles from a diverse array of categories, including jewelry, contemporary art, sneakers, watches, fashion and home decor.

Their pursuit of art and culture is strongly influencing the global consumer market, thus bringing opportunities to global brands," said Yang Bing, founder and CEO of POIZON, an online fashion marketplace for authentic sneakers, accessories of designer labels as well as luxury brands.

According to the report, young consumers around the age of 25 mainly shop to satisfy their interest, preferring purchasing trendy items such as game consoles, sneakers and snacks, while those around 30 shop for necessities like coffee makers, razors and appliances.

Hu, who has long dyed hair, wears loose sweaters and Nike Air Force 1 sneakers, attributes the allure of street dancing to its strong sense of belonging and also being a good form of exercise.

His ambition is supported by the large group of runners in China and a relatively smaller market share that emerging sneakers brands take at present.

When he first arrived wearing a black shirt, common sneakers and a calm face, nowhere could we recognize him as a big internet celebrity.

Sales of sportswear such as T-shirts, sneakers and workout pants jumped about 140 percent, according to Suning, a major online shopping platform.

TIANJIN－Donning his wireless earbuds and new sneakers, Chen is in high-spirits as he begins his workout routine after getting off work in Beijing.

A sneaker aficionado and collector, the 29-year-old Chen used to prefer foreign brands, but now his closet is full of shoes made and designed in China.

"I have changed my opinion on Chinese sneakers in recent years.

Many domestic brands are doing a good job on things like sole materials and waterproofing, as well as the design," Chen said, adding many sneakers designed in China are now good value for the money.

The figures showed that during the first quarter, domestic brands occupied the top two spots in the popularity rankings for new sneakers at Tmall, the online marketplace of Chinese e-commerce giant Alibaba Group.

Sales personnel are kept busy by customers eager to try on the sneakers.

But nowadays, the sneakers designed in China are catching on among a growing number of young customers," said Zhang Haiyuan, a shop assistant who has worked in the store for five years.

At the 2019 BMW Berlin Marathon, Chinese marathon runner Dong Jianguo finished the race in two hours, 8 minutes and 28 seconds wearing Chinese sneakers.

At the 2020 Guangzhou Marathon and the 2020 Shanghai International Marathon, many top-ranked contestants also chose sneakers from domestic brands.

The secret to success for China's bestselling sports sneakers is the combination of creativity and technological innovation.

The company wants to make its own sneaker database with the help of high-tech equipment, including 3D foot scanners and testing machines.

Anta, another Chinese sportswear giant, has collected more than 30,000 foot types from across the country and made a specialized database for Chinese customers in the search for more comfortable sneakers.

With admiration to the poet who had pursued romanticism in his poems throughout his life and elevated traditional Chinese poetry to a new high, Anta combined Li's philosophy of life with modern design features, rolling out some new sneakers that were a hit among local consumers.

The resulting sneakers also proved to be very popular once they hit the market.

Growing demand for domestic names has sent prices of some homegrown brands' limited-edition sneakers soaring on online platforms.

On the popular secondhand sneaker platform Dewu, the price for a pair of limited-edition Li-Ning sneakers hit a high of 48,889 yuan ($7,548), 31 times higher than the official market price of 1,499 yuan.

The People's Bank of China, the central bank, has warned that certain practices in sales of sneakers could lead to a bubble and even financial risks.

The Shanghai Head Office of the People's Bank of China said in a financial briefing on Oct 16 that it had found alarming signs of possible financial fraud in the sneaker trade, including illegal fund-raising, illegal use of public deposits and illegal pyramid schemes.

Buyers usually have four or five, even dozens of apps on their smartphones to buy the coveted sneakers, a trend that has sparked speculative trading in both online and offline channels.

For sneaker speculation, there is now a primary market and a secondary market in China.

Sneaker fans have a strong demand for purchasing, selling and collecting shoes, which caused the boom in the secondary market.

Many people appear to be keen on making a fast buck by investing in sneakers with an eye on possible huge returns.

Some sneaker platforms operate in the style of options trading, and such financial operations require official approval and may be suspected as illegal operations, he said.

Sneaker brands including Nike, Adidas and others have fueled a robust market and spawned avid collectors through launch of limited editions.

"Such a 'Hunger Games' model has made certain sneakers available only in wealthy regions, and sparked a raffle method of buying," she said.

Sneaker lovers usually have two or three, even dozens of apps on their mobile phones to buy, while speculators have both an online and offline presence.

"The sneaker industry has a primary market and a secondary market as well," Xiao Jun, a player in the world of sneaker hype, said in the report.

"Sneaker chasers have a strong demand for buying, selling and collecting shoes, so the secondary market for reselling has emerged.

At the same time, sneakers gradually appreciate in investment value and have joined the ranks of financial investments like stock markets. "

As local label Kiks' impact on street fashion kicks in, sneaker segment rocksOne chilly January afternoon this year, hundreds of youngsters, all lovers of sneakers - they call themselves "sneakerheads" - lined up outside Beijing's Langyuan Vintage Park for one of their most important events of the year: Nike Air Max.

Sneaker culture is no exception.

"I started to sell sneakers in university, and I made my first million yuan after graduation," said Li Baofeng, founder of Kiks, a sneaker magazine and store chain.

He owns over 1,000 pairs of sneakers.

"Indeed, in recent years, especially after China urged its people to participate in sports and adopt a healthy, physically active lifestyle, sneakers have become a common fashion accessory.

To bring the design philosophy closer to Chinese consumers and inspire local designers, the brand recently invited a Shanghai designer, Ru Qiushi, to create sneakers featuring the vibe of Shanghai.

Skechers, another California sneaker brand, also opened its largest store in Shenyang city in January.

"Of course, you can still be an individual sneaker buyer.

But sneakers mean far more than business to him.

A true sneakerhead, he said, wants to promote sneaker culture in China.

So, in 2014, he started Kiks, a young sneaker magazine.

It launched its Kyrie 4 "Chinese New Year" sneaker in 2018, and this year really rolled out the red carpet with an entire limited-edition Chinese New Year collection whose colors and materials were directly inspired by the Chinese zodiac animals and traditional Chinese patchwork.

We are inspired to bring such strong demand to global brands and the consumer market," said Yang Bing, founder and CEO of POIZON, an online fashion marketplace for authentic branded sneakers and designer label accessories as well as luxury brands.

AR Shoes Try-on is now available for over 1,000 sneaker options on JD.

Even issues like illegal fund raising by some private-sector players like venture capital firms and online sneaker peddlers have attracted PBOC attention in recent months.