Skincare and beauty company L'Oreal Group is working hard to carry out its "good consumption "pledge made during the China International Import Expo, with a torrent of new store openings and campaign launches targeting the Chinese market within a month.

Zheng Dian Bird's Nest, which opened its Tmall Global official store earlier this year, is planning to invite celebrities and KOLs to market their products during the campaign in a bid to capture the potential torrent of consumers, said general manager Wen Yan.

Their creativity is best shown at the Taobao Maker Festival, a mega event that kicked off on Thursday to display a torrent of new designer goods on the marketplace.

According to Cheng, step one is to tap into the torrent of audience data provided by social media, online ticketing and cinema loyalty programs.

The initiative is designed to create synergies across Tencent's torrent of media services using internet technologies and social media platforms.

"In previous times, concert revenue was mainly about ticketing, and sponsorship from brands was mainly a 'nice to have'," said Yang, who has advised a torrent of multinational and domestic brands on marketing strategies in China and overseas.

For instance, global hospitality company Hilton has launched a torrent of Lunar New Year's Eve Dinner packages, take-away services, and festive-themed items, as it witnessed a surge in Spring Festival dining bookings at many of its hotels.

Soon, they all morphed into a comprehensive knowledge-sharing portal where people pay for a torrent of classes, books and offline events.

A torrent of brands broke the threshold of netting 100 million yuan ($14.23 million) of pre-sales in just six minutes after livestreaming kicked off, data from Taobao Live showed.

Lin Boqiang, head of the China Institute for Studies in Energy Policy at Xiamen University, said: "Overcapacity in oil-refining and chemicals, accounting for up to 20 to 30 percent of the total capacity, has been a long-time problem for the healthy development of the industry, and the problem is getting worse with a torrent of large private capacities planned to be completed next year.

Ant Group, whose Alipay app provides a gateway to a torrent of financial products, on Friday removed the online deposit products of several banks.

United States-headquartered agriculture company Cargill Investments (China) is injecting a substantial amount in its Shanghai facility to boost a torrent of "long-term growth plans" in the country, according to its Asia-Pacific President Robert Aspell.

It also ordered local departments to monitor weather changes, strengthen the forecast of precipitation and water levels in their areas, prepare for flood and mountain torrent prevention, and ensure the safety of people's lives and property.