Chen Bin, the Chinese entrepreneur behind CXY61, often called Uncle Bin by his students, said the primary objective behind the new online learning community is to empower women.

His instinct for the hotel business, apparently, took shape as he spent summer time working with his uncle who ran a Hilton Hotel when he was very young.

“When I was in the hotel with my uncle, I would dip my finger into every sauce.

Kaishu Jianggushi (Uncle Kai Telling Stories), another children's stories content provider, has also raised about 250 million yuan from investors in just one year.

My 50-year-old uncle, who is not interested in e-commerce, started to learn shopping on livestreams and snag a barrage of discounts on Singles Day.

Now, I have become one of them," my uncle said, laughing.

It is amazing how shopping on livestreams attracts middle-aged people who were hitherto indifferent to online shopping like my uncle, and even elderly people who are unfamiliar with e-commerce.

It was much easier and safer than I thought, and the products were cheaper than those of offline channels," my uncle said.

A resident of a small village in Zibo, Shandong province, my uncle said logistics and delivery services have also improved, which is another reason that attracts him to shopping on livestreams.

Bruno Schiavi, CEO and co-founder of Uncle Bud's, a California-based skin care and personal care product maker, said his company started to run its flagship store on Tmall, Alibaba's online shopping platform, last month to promote the sales of its CBD and Hemp products.

"By then, innovative coronary stent products with advanced technology will sell at a low price," said an orthopedist in a public 3A-grade hospital in Suzhou, Jiangsu province, who doubles up as a columnist with the pseudonym "Orthopedic Uncle" on Xueqiu, a Beijing-based online social media-cum-trading platform.