Eric's father, an alcoholic
, left his family soon after.
Tom never touches alcoholic
Higher requirements have been put forward for cost controls in the production process, and for the consumption and utilization level of various resources and energy," said He Yong, secretary-general of the China Alcoholic Drinks Association.
Under the Made in Russia brand, the country's exhibit at this year's CIIE occupied 1,700 square meters across six pavilions, presenting products ranging from chocolate and confections to alcoholic and non-alcoholic beverages, cosmetics, medical products and household chemicals.
Mid-Autumn Festival that falls on Sept 29 is the primary gifting season for chocolate and alcoholic products in China.
Approaching the Mid-Autumn Festival that falls on September 29 this year, which is the primary gifting season for chocolate and alcoholic products, the team-up has added new dynamics to the chocolate market - which has experienced growth challenges during the past three years - and also continued to market the Moutai brand and make it more accessible to younger consumers in China, said Jason Yu, general manager of Kantar Worldpanel China.
Jason Yu说，今年9月29日是中秋节，也是巧克力和酒精类产品的主要送礼季节。在临近中秋节之际，该团队为巧克力市场增添了新的活力，过去三年来，巧克力市场经历了增长挑战，并继续营销茅台品牌，使其更容易被中国的年轻消费者所接受，Kantar Worldpanel中国区总经理。
It is not the first time alcoholic brands in China have made efforts to attract younger consumers by linking with beverages that Gen Z consumers have frequented, yet none of them have made such a phenomenon.
It is not the first time a coffee chain house has launched alcoholic mixed drinks.
She noted that young consumers prefer fresh and diverse alcoholic drinks, which will bring about changes to the market.
Song Shuyu, chairman of the China Alcoholic Drinks Association, said at a recent forum that Chinese liquor companies strove to make progress last year despite COVID-19 challenges such as lack of consumption scenarios.
It allows them to experience beer culture better," said He Yongru, secretary-general of the China Alcoholic Drinks Association.
Young consumers prefer fresh and diversified alcoholic drinks.
Encouraged by its fruit outings to the previous editions of the China International Import Expo, multinational alcoholic beverage company Diageo made its fourth appearance at the fair this year with a 150-square-meter booth - its largest to date.
Coffee and alcoholic drinks are among the first batch of the 10 categories expected to reach a business scale of 10 billion yuan by the end of the 14th Five-Year Plan period (2021-25) at the Hongqiao Import Commodity Exhibition and Trading Center.
China's high-end liquor maker Kweichow Moutai is celebrating a first-place ranking in the Alcoholic Drinks 2022 spirits' list released by British brand evaluation agency Brand Finance.
With investments in businesses in a number of industries－such as chocolate brand Chocday and alcoholic drinks e-commerce platform Forty-Nine Union－the group hopes to partner with more Chinese companies to expand its business scope across the country.
It will become a demonstration project," said He Yong, secretary-general of the China Alcoholic Drinks Association.
After launching its first product outside of its portfolio of alcoholic beverages, Moutai said it wants to attract more young consumers, or Generation Z, with enriched offerings.
When the app is officially launched, buyers over the age of 18 can make advanced purchases of the latest four types of the company's alcoholic products.
The store, offering both coffee and more than 30 kinds of alcoholic drinks, is located in one of the trendiest and most upmarket shopping malls in Beijing's central business district.
We know China is the largest alcoholic beverage market in the world by both volume and value," said Sam Fischer, president for Asia-Pacific and global travel at Diageo.
Eager to boost traffic safety awareness in the country, Budweiser China teamed up with partners including the Traffic Administration Bureau of the Ministry of Public Security, Traffic Police General Brigade of the Shanghai Public Security Bureau, the China Road Traffic Safety Association, and the China Alcoholic Drinks Association to unveil the 2021 Smart Drinking Campaign in Shanghai in mid-October.
In September, Coca-Cola China launched the low-alcohol beverage Lemon-Dou, a lemon alcoholic seltzer, following the launch of Topo Chico Hard Seltzer in June and further increasing its presence in the low-alcohol beverage market in the country.
Budweiser China teamed up with partners including Traffic Police General Brigade of Shanghai Public Security Bureau, the China Road Traffic Safety Association and the China Alcoholic Drinks Association to unveil the 2021 Smart Drinking Campaign at Shanghai's Zendai Himalayas Museum last week.
"What we provide is not merely alcohol, but it's more about a happy atmosphere and experience as consumers can purchase similar alcoholic products at supermarkets.
Global beverage leader Coca-Cola's China unit has continued to increase its presence in the country's low-alcohol beverage market by launching another such drink called Lemon-Dou craft, a Japanese-style alcoholic drink.
The company introduced its first alcoholic beverage Topo-Chico Hard Seltzer in China in June.
With young people born in the 1990s gradually becoming important consumers of alcoholic beverages, the culture of alcohol consumption has also changed accordingly.
Global beverage giant Coca-Cola is banking on its newly launched Topo Chico Hard Seltzer to make further inroads into the alcoholic drinks segment in China, especially Gen Z consumers looking for trendier lifestyle, company executives said.
"Low-alcohol beverages, a crossover category between alcoholic and carbonated drinks, have gradually eaten up the market shares of non-alcoholic drinks," he said.
"From the Gen Z point of view, it is strategically important to add alcoholic drinks to Coca-Cola's product portfolio, as they have growth potential and the capability to increase revenue and profits," he said.
Despite the interest shown by younger consumers for low-alcohol and sparkling water drinks, according to Euromonitor International, alcoholic drinks category in China has seen continuous decline in recent years, both in volume and in market value.
He Yong, secretary-general of the China Alcoholic Drinks Association, said it is a necessary and even urgent step for breweries to digitize their manufacturing facilities and marketing business.
The official said that apart from boosting the sales of Fen Chiew and Zhu Ye Qing Chiew, two famed Chinese traditional liquors, in overseas markets, the company will intensify efforts in the R&D of tailor-made products, such as a cocktail that uses Fen Chiew as its alcoholic base.
The domestic demands for brandy will remain high," said Wang Yancai, director of the China Alcoholic Drinks Association.
Brandy, known as the "soul of wine", is a distilled liquor up to 40 degrees strong and is similar to Chinese white wine in terms of its alcoholic strength.
The country's rising middle class has created a strong purchasing power that will support domestic liquor sales, said Wang Qi, executive vice-chairman of the China Alcoholic Brinks Association.
British alcoholic beverages company Diageo on Friday signed a strategic agreement with Chinese spirit maker Jiangsu Yanghe Distillery Co.
During the nine-month period, the group exported 1,769 tonnes of Kweichow Moutai and other alcoholic beverages, up 6.8 percent year-on-year.
Alibaba Group Holding Ltd announced on Friday investment of 2 billion yuan ($288 million) in Chinese liquor e-commerce retailer 1919 Wines & Spirits Platform, in a move aimed at tapping the lucrative yet unsaturated online-to-offline business of alcoholic drinks.
The capital injection can strengthen Alibaba's presence in the vast alcoholic drinks market in China, which is estimated by consultancy GlobalData to hit $450 billion by 2021.
It estimated that only 5 percent of alcoholic needs are met through e-commerce, leaving huge potential for growth.
"In terms of distilled alcohol, Chinese baijiu has the world largest production volume, yet only 3 percent of the global market share," said Liu Xiuhua, vice-chairman of the China Alcoholic Drinks Association.
Located in the newly built Beijing Fun commercial area, the 1,040-square-meter store has three floors offering handmade drinks of coffee, tea and even alcoholic blends for visitors to the Dashilan area, which is renowned for its historical and cultural heritage in the capital.
Alcoholic spirits producer Diageo Plc said it has proposed increasing its stake in Chinese baijiu maker Sichuan Shuijingfang Co Ltd to up to 60 percent through a partial tender offer.
The likes of Scottish craft beer makers BrewDog and Innis & Gunn are already capitalizing on the fast-growing market for premium alcoholic drinks.
Private label products are mainly concentrated in the food sector, ranging from beverages and alcoholic drinks to chocolate biscuits.
"Baijiu makers de-stocked inventory and tweaked strategies to suit the changing consumer market, such as by going more premium," said He Yong, deputy secretary-general of the China Alcoholic Drinks Association, which is based in Beijing.
It plans to reach a target of 136,000 tons of alcoholic beverages in 2023, including 56,000 tons of Moutai liquor.
In the first 10 months of the year, Moutai exported 1,623 tons of alcoholic beverages and earned $281 million.
"We want to give options to consumers of alcoholic beverages.
As more consumers are getting increasingly savvy, the China market will also embrace wider varieties of alcoholic drinks, be they ale, lager, stout and cider, Hsu said.
Adidas was the fastest riser by percentage growth, up 58 percent, or $8.3 billion, followed by alcoholic beverage maker Moutai, which increased by $ 17 billion, or 48 percent.
Wang Qi, deputy executive director of the China Alcoholic Drinks Association, said health tonic liquor could be a new growth engine for the liquor industry.
As a global leader in alcoholic beverages, Diageo has about 150 brands including Johnnie Walker, Crown Royal, Buchanan's and Windsor whiskies, Smirnoff, Ciroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Feng Ziyue, a 31-year-old senior high school teacher in Beijing, usually takes a pass on brick-and-mortar shopping, instead preferring to scroll through websites and apps to find fresh produce, alcoholic beverages, cosmetics and apparel.
Generation Z consumers, those born between the mid-1990s and the early 2010s, favor watches, eyeglasses, jewelry and digital products from international brands, whereas senior shoppers prefer food, clothing and alcoholic and nonalcoholic beverages, it added.
Gift boxes, fruits, alcoholic beverages and mobile phones were the most popular goods bought during the weeklong holiday.
Thanks to the warming market, producers of alcoholic drinks, tea, and tobacco posted rapid growth in profits in 2022.
They trawled websites and apps and filled their e-shopping carts with fresh produce, alcoholic beverages, cosmetics, jewelry, gifts, and what have you.
In August, China started anti-dumping and anti-subsidies investigations into wines imported from Australia, following a request from the China Alcoholic Drinks Association that claimed that in recent years, imports of wines from Australia have been at declining prices and were threatening the domestic wine industry.
The market share of Australian wine in China increased 9.7 percent, according to the China Alcoholic Drinks Association.
"We are now making efforts to add more alcoholic beverages and agricultural food products, particularly our dairy products on the list from our country.
The scope of the investigation focuses on strong alcoholic beverages made from distilled wine imported from the EU and packaged in containers of 200 liters or less, said the ministry's trade remedy and investigation bureau.
The ministry received an anti-dumping investigation application on November 30, 2023, officially submitted by the Beijing-based China Alcoholic Drinks Association (CADA) on behalf of the domestic brandy industry.
According to Mintel's report Consumption Habits of Alcoholic Drinks China 2023, out-of-home alcoholic drinks market value is expected to reach 700 billion yuan ($95.95 billion) by 2027 with a five-year aggregate growth rate of nearly 11 percent.
He Yong, secretary-general of the China Alcoholic Drinks Association, said during the China Beer Summit held last Friday in Beijing that the industry is confident of the upgrading of the country's beer market, particularly high-end products — an unwavering trend fueled by higher expectations among consumers.
China's popular liquor making inroads overseas as domestic mkt overcrowdedLast year, consumers in China guzzled through 663 billion yuan ($91 billion) worth of baijiu — a clear, strong liquor famous in the country — said the China Alcoholic Drinks Association, making it the world's most-consumed spirit.
In April, at the request of the China Alcoholic Drinks Association, which claimed that the current supply of domestically produced barley products is unable to meet domestic consumption demand, the ministry decided to review whether such duties need to be continued.
"Wine is becoming a popular alcoholic drink among Chinese consumers.
"Today, Chinese wine is not only recognized and loved by more and more Chinese consumers, but also continues to be the focus of attention in the international wine industry," said Wang Qi, executive director of China Alcoholic Drinks Association, pointing out that the launch of One by Penfolds is an excellent example of this.
In the past few years, Chinese and foreign ice cream retailers have frequently cooperated with players in other sectors, which include alcoholic beverages, coffee and tea retailers, as well as sightseeing spots, universities and museums, and a large number of transboundary innovative ice cream flavors have been introduced.
One factor is that post-1990 and post-1995 consumers are the only groups whose proportion of consumption of alcoholic drinks has increased, according to Shanghai-based research consultancy CBNData.
The most sought-after categories include nuts, snacks, apparel, wines, alcoholic beverages, shoes and bags, the study said.
Jim Boyce, a Canadian working as a consultant in the alcoholic beverage industry, who moved to Beijing in 2008, has fond memories of Taco Bell from his days as a college student in Waterloo, Ontario, as the franchise offered him a "cheap, reliable and delicious option".
International spirit companies have huge growth potential in China as global brands have yet to fully penetrate the world's largest alcoholic spirits market, according to a report by RIES Positioning Strategy & Consulting.
The move was in response to a request from the China Alcoholic Drinks Association on behalf of the domestic industry, which claimed such wine imports had received subsidies from the Australian government, the ministry said.
The ministry's move followed a request from the China Alcoholic Drinks Association that claimed the surge in imports of wines from Australia in recent years at decreasing prices has threatened the domestic wine industry.
The industry is facing a big threat from Australian wine, which has shown a clear pattern of increasing volumes and decreasing prices, and its market share in China is gradually rising," said Huo Xingsan, secretary-general of the wine branch at China Alcoholic Drinks Association.
The Ministry of Commerce said it received a request to investigate from the China Alcoholic Drinks Association on behalf of China's wine industry in July, and found the request conforms to stipulations in the country's Regulations on Anti-Dumping.
China started an anti-dumping investigation into wine imports from Australia following a request from the China Alcoholic Drinks Association on behalf of the domestic industry last month, the Ministry of Commerce said on Tuesday.
Annual growth of fruit wine in the Chinese market is about 15 percent, although its proportion in the entire alcoholic drinks sector is still small, Chen said, adding he expects promising development for fruit wine with growing interest from female and young consumers in particular.
During the period, net profit reached 50 million yuan, plunging 58 percent year-on-year, according to the China Alcoholic Drinks Association.
The outbreak has since muffled the alcoholic beverage market as well and weighed on the sales of white spirits and beer.
Vinexpo, established in Bordeaux, France in 1981, is a events organizer in the wine and spirits sector while IWSR is a London-based market analysis firm on the alcoholic beverage market.
On the other hand, sales of wines, a newcomer in the array of alcoholic drinks in China, have been surging in the past few years, prompted by a growing demand from young consumers who would like to pursue healthy and trendy lifestyles.
"For example, Chinese people imbibe liquor to inspire their ideas for literary works and artistic creativity, boost their friendship and love, which is different from Western liquor concepts for alcoholic beverages like whiskey and their bar culture.
But for women, there are few good alcoholic products to choose from, he said.
Li said that unlike many European women who like alcoholic drinks with strong flavors, most Chinese females prefer sweet, low-alcohol drinks.
This field has produced specialist firms that boast expertise in packaging a range of products - cosmetics, fragrances, tobacco, confectionery, premium alcoholic drinks, gourmet food and drinks, watches, and jewellery - to a nicety.
As a business segment, specialty packaging has spawned a few iconic firms, and is fast evolving into an exacting science, boosting sales of luxury goods - cosmetics, fragrances, confectionery, gourmet food and drinks, watches, jewellery, premium alcoholic drinks, tobacco - in China.
Baijiu, the distinctive type of alcoholic Chinese drink, is leading the world in terms of brand value among spirit drinks, with high-end baijiu maker Moutai successfully defending its number one position in a new report about the sector.
In 2017, beer production dropped 0.7 percent to 44 million kiloliters, according to the Chinese Alcoholic Drinks Association, declining for its fourth consecutive year, according to data from ASKCI Consulting.
He Hong, deputy secretary-general of the China Alcoholic Drinks Association, said: "The shake-up of the Chinese beer industry could last two or three years, pushing beer manufacturers to upgrade their product portfolios.
The China Alcoholic Drinks Association forecast that within three to five years, craft beer market shares will expand three to five times from 1 percent now.
Profits of special equipment manufacturing, and the alcoholic beverage and refined tea industry jumped 12.9 percent and 10.2 percent year on year, respectively.
Overseas investors take a shine to baijiu makers as sales-surge promises profitsShares of listed Chinese liquor firms surged in the first trading week after the Spring Festival holiday, bolstered by heavy sales of alcoholic beverages during the vacation, which raised hopes of fat profits, and extended overseas investors' interest.
For example, it awarded fresh punitive damages to a retailer who despite warnings from Mast-Jagermeister SE — an alcoholic beverage company based in Germany — continued selling counterfeit bottles of the company's flagship Jagermeister drink.