Human beings are
creative animals.
人类是有创造力的动物.
Creative work appealed to him irresistibly.
搞创造对他有无法抗拒的吸引力。
Be
creative.
有创造力。
There is no recipe for
creative vision and good design judgment.
创造力和优秀的设计判断力并没有现成的处方。
The designs integrate dragon claws, scales, and other distinctive elements, introducing creative concepts like "with the help of the dragon" and "fun dragon dance".
这些设计融合了龙爪、鳞片和其他独特的元素，引入了“龙的帮助”和“有趣的舞龙”等创意概念。
As one of the first batch of communications firms to embrace artificial intelligence, Paris-based Havas Group decided to actively apply AI to its business while continuing to invest in the Chinese market, which is considered a leading market in creative goods and services.
作为首批拥抱人工智能的通信公司之一，总部位于巴黎的哈瓦斯集团决定积极将人工智能应用于其业务，同时继续投资中国市场，中国市场被认为是创意商品和服务的领先市场。
Yang Tong, vice-president of Amazon China, pointed out that generative AI will become a creative tool used by advertisers in their daily lives in 2024.
亚马逊中国区副总裁杨彤指出，2024年，生成人工智能将成为广告商日常生活中使用的创意工具。
Our creative executives and directors could finish their work in 20 minutes which earlier took them two or five hours.
我们富有创意的高管和导演可以在20分钟内完成他们的工作，而之前他们需要两到五个小时。
AI is poised to reinvent the entire communications industry and pave the way for better, more accessible human expression by eliminating monotonous tasks and expanding creative potential.
人工智能准备重塑整个通信行业，并通过消除单调的任务和扩大创造性潜力，为更好、更容易获得的人类表达铺平道路。
""We will arm our client solutions and offerings empowered by AI, especially where creative content and visual meet, by bringing and adapting new tools," Bollore added.
Bollore补充道：“我们将通过引入和调整新工具，为客户提供人工智能支持的解决方案和产品，特别是在创意内容和视觉融合的情况下。”。
On coffee categories, lattes dominate, followed by flat whites and cold brews, with an emphasis on creative coffee drinks.
在咖啡类别中，拿铁咖啡占主导地位，其次是白咖啡和冷咖啡，重点是创意咖啡饮料。
"Lego's strengths lie in its creative products portfolio and play experiences, qualities that stand to benefit greatly from continued digital optimizations.
“乐高的优势在于其创意产品组合和游戏体验，这些品质将从持续的数字优化中受益匪浅。
Thanks to the company's creative crossover products, White Rabbit's image has continued to reach expanded target consumers and further boosted sales of the creamy candy.
得益于该公司富有创意的跨界产品，白兔的形象不断扩大，目标消费者不断扩大，奶油糖果的销量也进一步提升。
The more than 600-year-old Palace Museum is a pioneer in terms of offering creative crossover products and building a younger, fresher image.
拥有600多年历史的故宫博物院是提供创意跨界产品和塑造更年轻、更清新形象的先驱。
Ranging from calendars and souvenirs to makeup, clothes, accessories and food products, the Forbidden City has become a role model in offering cultural and creative products that can be used in daily life.
从日历、纪念品到化妆品、服装、配饰和食品，紫禁城已经成为提供日常生活中使用的文化创意产品的典范。
More than 11,000 cultural and creative products had been researched and developed as of December 2018, and related products generated 1.5 billion yuan in sales revenue, People's Daily reported.
据《人民日报》报道，截至2018年12月，全国共研发文创产品1.1万余种，相关产品实现销售收入15亿元。
"The collection of the Forbidden City presents an inexhaustible treasure, which allows us to constantly exploit, conduct innovations and create cultural and creative products adored by the people.
“紫禁城的藏品是取之不尽用之不竭的财富，它使我们能够不断开发、创新，创造出人民喜爱的文化创意产品。
However, starting a couple of years ago, we noticed a majority of Shanghai's old and well-known brands becoming more and more stylish after continuous innovation in operation and products," said Ma Jun, vice-president of the Shanghai Time-honored Brand Association and general manager of Shanghai Lifengfood Co Ltd. "In fact, being a time-honored brand means always being creative and innovative and aware of the changing preferences of consumer products, and remaining attractive to consumers throughout all the market ups and downs," Ma said.
然而，从几年前开始，我们注意到上海的大多数老品牌和知名品牌在运营和产品上不断创新后变得越来越时尚，马说：“做一个老字号，意味着要始终保持创意和创新，意识到消费品偏好的变化，并在市场的所有起伏中保持对消费者的吸引力。”。
"Shanghai's local culture, which is a mixture of exquisite, stylish, open and diverse, provides us huge room for being creative and great possibilities for crossover collaborations," Liu added.
刘补充道：“上海的本土文化融合了精致、时尚、开放和多样性，为我们提供了巨大的创作空间和跨界合作的可能性。”。
In order to retain consumers' attention and enthusiasm, brands need to continue making efforts to offer creative customer experiences — particularly when it comes to young consumers.
为了留住消费者的注意力和热情，品牌需要继续努力提供创造性的客户体验，尤其是在年轻消费者方面。
Therefore, we expect our brands with a long history to make breakthroughs in their stereotyped image, and make more creative and innovative transformations that meet various market demands.
因此，我们希望我们历史悠久的品牌能够突破刻板印象，进行更多创造性和创新性的转型，以满足各种市场需求。
In the collection, the founder, creative director and fashion designer of the Feng Chen Wang brand marries her signature constructed designs with innovative methods of engineered artistry to create technical apparel with elements of traditional sportswear.
在该系列中，冯晨王品牌的创始人、创意总监和时装设计师将她标志性的建筑设计与工程艺术的创新方法相结合，创造出具有传统运动服元素的技术服装。
As a designer, my creative inspiration often draws from my personal experiences, cultural upbringing and the influences of the people around me," Wang said.
作为一名设计师，我的创作灵感经常来自我的个人经历、文化成长和周围人的影响，”王说。
Like Pan, hundreds of millions of young Chinese shoppers are inclined to purchase high-quality domestic brands, especially those that feature fashionable and creative designs mixed with elements from traditional Chinese culture.
和潘一样，数以亿计的中国年轻消费者倾向于购买高质量的国产品牌，尤其是那些以时尚创意设计与中国传统文化元素相结合的品牌。
General Mills, a globally renowned food company with a history of more than 150 years, is using the sixth China International Import Expo as a vital platform to showcase creative top-notch products, bolster its consumer-centric innovation and mission, and demonstrate unwavering determination and confidence in the China market.
通用磨坊是一家拥有150多年历史的全球知名食品公司，正将第六届中国国际进口博览会作为展示创意顶级产品的重要平台，加强其以消费者为中心的创新和使命，展示对中国市场坚定不移的决心和信心。
There is also an exhibition area for award-winning works, in which Amorepacific displays its outstanding achievements in products, packaging, communication and dissemination, and the Shining the Future Zone specially creates a healing space for visitors to rest, with the outer layer covered in moss and the interior playing a series of creative videos produced by the group's incubated visual team Healing Times.
还有一个获奖作品展区，爱茉莉太平洋在展区展示了其在产品、包装、传播和传播方面的卓越成就，“闪耀未来”专区专门为游客打造了一个休息的疗愈空间，外层覆盖着苔藓，内部播放由该组织孵化的视觉团队Healing Times制作的一系列创意视频。
Disney China's creative teams develop more than 200 new product designs daily on average.
迪士尼中国的创意团队平均每天开发200多个新产品设计。
It is able to assist students at different academic levels in creative writing, independent questioning and companion tutoring.
它能够帮助不同学术水平的学生进行创造性写作、独立提问和同伴辅导。
"Moutai has been in diversified marketing campaigns recently, ranging from rolling out Mountain ice cream and other cultural creative products.
“茅台最近进行了多样化的营销活动，推出了山地冰淇淋和其他文化创意产品。
Amazon Ads continuously offers high-quality content and creative services for Chinese companies going abroad, and helps Chinese brands reach overseas consumers via various video streaming and media platforms, such as Prime Video, Twitch and Freevee, said Yang Tong, director of account management for Amazon Ads Asia-Pacific.
亚马逊广告亚太区客户管理总监杨彤表示，亚马逊广告不断为中国海外公司提供高质量的内容和创意服务，并帮助中国品牌通过Prime video、Twitch和Freevee等各种视频流媒体平台接触海外消费者。
Liu Kun, founder and CEO of Homerunpet, said the company's pet dryers have gained popularity in Japan, and Amazon Ads has helped the company distribute creative video advertisements through multiple channels.
Homerunpet创始人兼首席执行官刘坤表示，该公司的宠物烘干机在日本很受欢迎，亚马逊广告帮助该公司通过多个渠道发布创意视频广告。
The player will have a signature shoe from the brand and join the latter as chief creative officer in a partnership that will establish a series of youth camps in the United States and China.
这位球员将拥有该品牌的签名鞋，并与后者一起担任首席创意官，在美国和中国建立一系列青年营。
To stay ahead of the game, we keep upgrading our models to generate more creative responses while improving training throughput and lowering inference costs," said Robin Li, co-founder and CEO of Baidu.
百度联合创始人兼首席执行官李彦宏表示：“为了保持领先地位，我们不断升级模型，以产生更具创造性的反应，同时提高训练吞吐量，降低推理成本。”。
"We will continue to do our part to enrich the lives of our customers in China, to help them connect with one another and reach their full creative potential, and we will do it all while leaving the world better than we found it," Cook said.
库克说：“我们将继续尽自己的一份力量，丰富我们在中国客户的生活，帮助他们相互联系，充分发挥他们的创造力。我们将做到这一点，同时让世界变得比我们发现的更好。”。
""We will continue to do our part to enrich the lives of our customers in China, to help them connect with one another and reach their full creative potential, and we will do it all while leaving the world better than we found it," Cook said.
库克说：“我们将继续尽自己的一份力量，丰富我们在中国客户的生活，帮助他们相互联系，充分发挥他们的创造性潜力，我们将做到这一切，同时让世界变得比我们发现的更好。”。
Since May, when the "Village Super" games began, Rongjiang has attracted a large number of visitors from across the country, who have driven business growth in local tourism, catering, accommodation, creative and agricultural products.
自5月“乡村超级”运动会开始以来，榕江吸引了来自全国各地的大批游客，他们推动了当地旅游、餐饮、住宿、创意和农产品的业务增长。
To further expand Chinese firms' presence in overseas markets, Zhang said more efforts should be made to increase the acquisition of foreign talent and teams, which would be beneficial for their local operations, and to absorb exceptional talent from different countries and regions in terms of creative culture, game design and localization channels.
张表示，为了进一步扩大中国企业在海外市场的影响力，应加大对外国人才和团队的收购力度，这将有利于中国企业在当地的运营，并在创意文化、游戏设计和本地化渠道方面吸收来自不同国家和地区的优秀人才。
WPP, which has been present in China for more than 30 years and is a leading marketing services company in the country, sees the emergence of "generative AI" in helping to create campaigns as a "massive opportunity to optimize creative work across the country".
WPP在中国已经存在了30多年，是中国领先的营销服务公司，它将“生成人工智能”的出现视为“优化全国创意工作的巨大机会”。
WPP is already working with local players in China to use AI to produce personalized advertisements for local businesses, aiming to cement its position as the industry leader in the creative application of AI for the world's top brands, both in China and across the globe.
WPP已经在与中国本土企业合作，利用人工智能为本土企业制作个性化广告，旨在巩固其在中国和全球顶级品牌人工智能创意应用领域的行业领导者地位。
AIGC has brought new opportunities for creative professionals in the digital image field, he said.
他说，AIGC为数字图像领域的创意专业人士带来了新的机会。
The curriculum has invited photographers and designers who are concerned about the environment and nature as guest tutors to share creative skills in using iPhones and iPads as well as to help participants understand environmental issues such as biodiversity and climate change from a creative perspective.
该课程邀请了关心环境和自然的摄影师和设计师作为客座导师，分享使用iPhone和iPad的创意技能，并帮助参与者从创造性的角度理解生物多样性和气候变化等环境问题。
With a wide variety of innovative flavors and creative applications of sauces, the company expects to grow significantly in the sauce market.
凭借多种创新口味和酱汁的创造性应用，该公司预计将在酱汁市场上大幅增长。
Hong Boming, CEO and Creative Director of K-BOXING said the country's complete clothing industry chain provides solid foundation for the "dual carbon" action and sustainable development of the industry.
K-BOXING首席执行官兼创意总监洪伯明表示，中国完整的服装产业链为“双碳”行动和行业可持续发展提供了坚实的基础。
The competition received creative solutions proposed by 43 cross-disciplinary teams from 69 universities.
比赛收到了来自69所大学的43个跨学科团队提出的创造性解决方案。
com Co Ltd. "We will also leverage Ant Group's technology and platform capabilities and work closely with the NBA to explore creative digitalization models in service sector, joint operations of membership and innovative interactions," Ni said.
com Co有限公司“我们还将利用蚂蚁集团的技术和平台能力，并与NBA密切合作，探索服务业、会员联合运营和创新互动方面的创新数字化模式，”倪说。
PipeChina attributed its profit increase mainly to its market expansion, creative development abilities, and effective strategies for confronting challenges such as COVID-19 and multiple global crises.
PipeChina将其利润增长主要归功于其市场扩张、创造性开发能力以及应对新冠肺炎和多重全球危机等挑战的有效策略。
Lenovo said Yoga Book 9i is the first full-sized OLED dual screen laptop and comes with a unique set of capabilities designed to empower the creative to craft their own story.
联想表示，Yoga Book 9i是第一款全尺寸OLED双屏笔记本电脑，具有一套独特的功能，旨在让创意人士创作自己的故事。
It will also create a special shopping zone showcasing unique China-chic brands as well as popular and creative cultural products.
它还将创建一个购物专区，展示独特的中国时尚品牌以及流行和创意的文化产品。
In China, Adidas has been increasingly turning to co-creation and development with local designers and artists, drawing creative inspiration from traditional and modern Chinese culture into the design of its products to better connect with local consumers.
在中国，阿迪达斯越来越多地转向与当地设计师和艺术家的共同创作和发展，在产品设计中汲取中国传统和现代文化的创意灵感，更好地与当地消费者建立联系。
Customers can find the elements of tropical trees, misty mountains, cascading waterfalls, mangrove forests and sandy peninsulas, as well as stunning animals — deer, gibbons, butterflies, fish and peacocks — in this creative art piece.
客户可以在这件创意艺术作品中找到热带树木、雾蒙蒙的山脉、层叠的瀑布、红树林和沙质半岛的元素，以及令人惊叹的动物——鹿、长臂猿、蝴蝶、鱼和孔雀。
Liu said, "We are working to develop more toy bricks as cultural and creative products based on ancient buildings, allowing those that use them to immerse themselves in the magnificent beauty of Chinese culture.
刘说：“我们正在努力开发更多的玩具砖作为以古建筑为基础的文化创意产品，让使用它们的人沉浸在中国文化的壮丽之美中。
"Martell's successful implementation of this campaign will definitely motivate more of our brands to join forces, practicing responsible drinking in a creative and interactive way that is closer to consumers," he added.
他补充道：“马爹利成功实施这一活动肯定会激励我们更多的品牌联合起来，以更贴近消费者的创造性和互动方式践行负责任的饮酒。”。
WPP will further strengthen its business in China through creative offerings and integrated client solutions and will also further tap the exciting opportunities offered by metaverse in a safe way, Read said.
Read表示，WPP将通过创意产品和综合客户解决方案进一步加强其在中国的业务，并将以安全的方式进一步利用元宇宙提供的令人兴奋的机会。
The curriculum has invited photographers and designers who are concerned about the environment and nature as guest tutors to share creative skills in using iPhones and iPads, help participants to understand environmental issues such as biodiversity and climate change from a creative perspective.
该课程邀请了关心环境和自然的摄影师和设计师作为客座导师，分享使用iPhone和iPad的创意技能，帮助参与者从创造性的角度理解生物多样性和气候变化等环境问题。
The opening of this store marks the brand's revolutionary move to unleash creative energy like never before.
这家店的开业标志着该品牌前所未有地释放创造力的革命性举措。
"The continuous expansion of creative products and pop culture in China will be beneficial to help attract more fans from different age groups for toy retailers.
“创意产品和流行文化在中国的持续扩张将有助于吸引更多来自不同年龄段的玩具零售商粉丝。
Adobe is committed to supporting China's digital economy, including enabling the creative economy, accelerating document productivity and collaborating with Chinese companies in their global expansions through great customer experience delivery.
Adobe致力于支持中国的数字经济，包括支持创意经济，加快文档生产力，并通过提供卓越的客户体验与中国公司合作进行全球扩张。
As all the tasks of the Three-Year Action Plan for central SOEs will conclude this year, Weng said the government will take various measures to improve governance and value the creative capabilities of listed SOEs, and make positive contributions to the stable growth of the capital market.
翁表示，随着《中央企业三年行动计划》的各项任务将于今年完成，政府将采取多种措施，提高国有上市企业的治理水平和创新能力，为资本市场的稳定增长做出积极贡献。
So far, the award has inspired and encouraged more than 10,000 university students to solve real-life problems with their creative ideas.
到目前为止，该奖项已经激励和鼓励了一万多名大学生用他们的创造性想法解决现实生活中的问题。
Highlights include encouraging more inclusive, nimble and creative beauty tech, inspiring product and brand innovation with partners and employees alike, and contributing to an eco-friendly system with the efforts of all parties.
亮点包括鼓励更具包容性、灵活性和创造性的美容技术，与合作伙伴和员工一起激励产品和品牌创新，以及在各方的努力下为环保系统做出贡献。
Among them, more than 63 percent were technology-related, "which means our domestic innovation and creative abilities are becoming much stronger", he added.
他补充道，其中超过63%与技术有关，“这意味着我们国内的创新和创造能力正在变得更强”。
"We have seen our customers explore creative ways of eating hotpot at our restaurants and the new hotpot soup was also created based on the big data derived from our 80 million dinners," said Song.
宋说：“我们已经看到我们的顾客在我们的餐厅探索了创造性的火锅吃法，新的火锅汤也是基于我们8000万次晚餐的大数据创建的。”。
"Enabling creative collaboration between companies can jump-start business innovation.
“实现公司之间的创造性合作可以启动商业创新。
Another approach is to tantalize taste buds that are more sophisticated, and pamper people seeking novel flavors or creative products.
另一种方法是诱惑更复杂的味蕾，并宠爱那些寻求新颖口味或创意产品的人。
"As a creative data technology provider, InterSystems has long recognized China as one of our most important strategic markets and continue to research the real needs of the Chinese market," said Luciano Brustia, regional managing director of Asia-Pacific at InterSystems.
"With this uniquely designed store, we hope to offer creative play experiences to more local children, families and fans and bring to life the idea of learning through play," Huang said.
The third prong of Disney's strategy is to provide a one-stop solution for Chinese licensees in various areas, and continue investment in China by backing top-notch creative talents.
"We hope to try out some creative ideas on store sustainability here in Shanghai, experience new lifestyles with customers, make joint creations with like-minded teams to inspire more people and create a better planet for our next generation," said Leo Tsoi, executive vice-president and chief executive officer of Starbucks China.
McDonald's China on Monday launched a new product, the Crispy Tofu Burger, as part of its monthly Members' Day Creative Menu to attract more customers with local cuisine preferences.
Every Monday in every month, McDonald's members will have exclusive access to a taste of one creative menu that is only available for one day, with a limited supply.
Led by Huatai Innovation Investments, the new financing round also attracted investors including Lingjun Investment and Guoxin Creative Fund.
Eager to seize more market share, Stuart Vevers, Coach's creative director, unveiled the company's winter collection at a runway show in Shanghai earlier this month.
Diana Ringe Krogh, head of LEGO Collaboration and Social Ventures at the LEGO Foundation, said: "We aim to build a future in which learning through play empowers all children to become creative, engaged, life-long learners.
BASF, a German multinational chemical company and the largest chemical producer in the world, said it will further build up its creative capacity in China.
Last year, through a cooperation between Dole and companies including Shanghai Disney Resort and McDonald's, the US company introduced new creative products at the CIIE as well.
"Although the business has been developing well, we hope that the company will continue to make greater innovations and breakthroughs, and become more creative and meaningful," said Zhang.
The competition will run throughout the year to encourage creative English online literature originals.
China is home to some of the world's best creative minds, and we look forward to seeing what Chinese creators deliver for its player audience, and look forward to supporting those creators in their development," Lestiyo said.
The company said that while its businesses and operations in China are already recovering from the COVID-19 pandemic, it aims to further strengthen its business in the country through innovative creative offerings and integrated client solutions.
Justin Teo, chief digital officer of VMLY&R Commerce China, an end-to-end creative commerce agency, said hyper personalization will also allow Chinese brands to carve out a unique niche as they expand overseas in the next decade.
While wearing a mask in this new norm might pose just a slight inconvenience to most people, this new practice has inadvertently created another hurdle for hearing impaired people like Cai Zhengjun, who runs a design studio in Shanghai that helps imbue self-confidence in their hearing-impaired staff while honing their creative skills.
"Young consumers in China are super optimistic, have an incredible world-view and are creative.
They find creative solutions for everything, whether it's education, gaming, creating art or expressing themselves.
"We are seeking how to control costs in our international businesses and seek more creative and safe measures to protect our consumers so as to relaunch our resort businesses in some regions where COVID-19 is under better control.
Sabrina Han, creative coordinator for the Transformers Metrobase of UBR, said international designers of the resort have carefully studied Chinese culture, such as flying fairies, armillary spheres and water ink paintings, while skillfully integrating the collective inspiration by working closely with local counterparts during the design process to bridge multicultural dialogue.
In storytelling techniques, how to add Chinese humor, pop culture and Chinese creative thinking mindset elements, and not merely injecting Chinese style show set designs into the equation, matter even more.
"The continuous generation of creative ideas and making them scalable could incur prohibitive prices for cultural companies," he said.
Founded in 2006, the company has developed a series of unique and creative small household electrical appliances, including yogurt makers, egg boilers, electric stewpots and electric steamers which are popular among young consumers.
The recent introduction of ready-to-eat packaged food featuring Luosi rice noodle — an iconic dish in Liuzhou, Guangxi Zhuang autonomous region, is a vivid reflection of their constant innovations in mixing with creative and trendy ideas generated locally.
The company, for instance, has unveiled a 5G creative partner program, which aims to attract and recruit creative partners to produce content for 5G, ultrahigh-definition, virtual reality and other fields.
The partners will carry out in-depth cooperation in scientific research, new cultural and creative industries, university students' internships and science education for teenagers.
The partners will deepen their cooperation in new culture and creative segments.
Cheng Wu, vice-president of Tencent and CEO of Tencent Pictures and China Literature, said Tencent hopes to work with Tsinghua to explore new scientific research and promote new cultural and creative industries, as well as nurture more talents.
With a bit of innovative thinking, it designed customized cultural creative products with indigo elements.
"We are trying to connect the traditional indigo elements with fashionable cultural and creative products that young consumers are interested in, to achieve sustainable growth," said Liu Yang, co-founder of Moon Hometown.
"Mayer also emphasized that even though he quit, he had tremendous confidence that TikTok is a safe, unique, creative and inclusive platform to its almost 100 million American users.
Since the company entered the provincial capital Chengdu in 2015, business teams of research and development, commercialization and creative space have been set up in the city, whereby Chengdu has become a significant base for the company's strategic layout in western China, sources with ByteDance said.
The purchase is one of many steps Tencent is taking in joining the battle among Chinese streaming service giants in the Southeast Asian market, said Jedy Chen, a senior creative technologist at advertisement agency R/GA Singapore.
More youngsters like Guangzhou-based designer Nick are used to carrying reusable mugs when purchasing coffee, and this has sparked creative ideas.
In addition, carriers are selling flight tickets and other multiple cultural and creative products such as airplane models, porcelain, handwoven bags and lanterns through livestreaming sessions, where Chinese consumers are increasingly enticed to spend money through promotions.
The fund provides seed funding for students around the world when they have innovative ideas and creative suggestions to improve methods in battling the virus.
In battling the contagion, CTCE's overseas staff have devised creative measures to stabilize working conditions for employees at its sites.
"Tencent Cloud is not about simply moving traditional fairs to online presentations, but to provide more creative services for exhibitions both online and offline with cloud services, 5G and big data technology.
For instance, Hangzhou-based internet-based company QuVideo Co Ltd, parent of video-editing app VivaVideo, provided its mobile video creation tools and services so that those stuck indoors due to lockdowns could do some creative work.