An AI-backed gadget offering customizable lipstick solutions, which made its premier appearance as a prototype during last year's CIIE, would materialize commercially this year, and is close to being launched in the Chinese market.

But, to meet the growing needs of the market, the Danish jewelry manufacturer and retailer — known for its customizable charm bracelets — launched its own e-store on the Chinese mainland in late 2016.

"Ultimately, we envision this will become a dynamic sports marketplace that will grow and be increasingly customizable, allowing sports fans to pick and choose content that reflects their personal interests," CEO Iger said on a conference call with analysts.

"Precise, detailed and customizable meteorological services are becoming new trends.

Damo Academy, Chinese tech heavyweight Alibaba Group's research institute, has teamed up with the company's online licensing platform Alifish to launch an extended reality-powered marketplace on Tmall and Taobao that allows consumers to shop for merchandise as their customizable avatars.

"The new facility provides a means for them to validate our customizable coatings solutions that help reduce application costs, increase battery life, range and charging speed, and contribute to occupant safety.

It will also apply cutting-edge technologies such as cloud computing, AI and big data to offer the automobile industry easy access to customizable platforms and toolkit, in order to make cloud a new production force for intelligent automobiles, said Dowson Tong, senior executive vice-president of Tencent and CEO of the Cloud and Smart Industry Group.

"We're excited to join hands with each and every Apollo Enterprise client to create safe, customizable, and scalable solutions to accelerate the commercialization of intelligent driving and enhance the mobility experience for everyone," said Zhang Yaqin, president of Baidu.

China's top luxury car brand, Red Flag (also known as Hongqi), launched pre-sales for its customizable L5 series Dec 11, becoming China's first luxury car brand to offer personalized services.

It also comes with stress monitoring, a deep-breathing guidance function and customizable tracking for women's health to provide users with comprehensive insights into their body and lifestyle.