White Rabbit, once a darling of Chinese consumers, has likewise jumped on the crossover wagon and impressed the public with its innovative products in response to customer demands.

曾经是中国消费者宠儿的大白兔，也同样跳上了跨界车，以其满足客户需求的创新产品给公众留下了深刻印象。

By comparison, milk tea, a darling among Chinese youth, has been gradually losing its appeal.

相比之下，奶茶作为中国年轻人的宠儿，已经逐渐失去了吸引力。

They include social media darling Natasha Denona, French independent perfume house Bon Parfumeur, and other brands which were previously not available in the local market.

Malaysian online influencer Jia Ling, who is known under the avatar "Southeast Asian Darling" on Taobao, debuted in a 100-minute broadcast last week with her Chinese counterpart, "Pink Grandpa", for promoting nine Malaysian local products.

‘I would like to call ourselves a darling brand of the Middle East,” avows Jose Silva, chief executive officer of Dubai-based global luxury-hotel chain operator Jumeirah Group, staking his claim on the celebrity status of the group’s flagship hotel in Dubai — the super luxury, ship sail-shaped Burj Al Arab.

“I think Jumeirah will have a great future in this part of the world as we see Jumeirah as a darling brand of the Middle East.

Nestle, in a transformation from a confectionery and snack producer to a health and nutrition firm, no longer sees its confectionery brand as a darling.

This year - like Darling in the Franxx, breaking their reliance on cinema, DVD and books - many Japanese cartoon makers are devoted to derivatives offline.

Three years on, Mobike is a darling of big investors such as Tencent Holdings Ltd and Sequoia Capital.

[Photo/Agencies]Tourism site and app is the darling of investors as it targets Millennials and their love of new experiencesTo make it big, you need big dreams.

While the concept of ESG－environmental, social and governance－is fast becoming the new darling for both businesses and investors, its definition and application may differ in various industries.

The latest darling of the toy segment has thus caught fire in the stock market.

Over 1 million bottles of Estee Lauder's eye cream, a long-time darling at overseas counters or airport duty free shops, were snapped up on Tmall from the start of the campaign to 10 am on Wednesday, while South Korean brand Whoo recorded 1 billion yuan worth of transactions for a skincare set during the same period.

Huatai Securities has forecast in a research note that China's commercial aerospace industry will become a darling of investors in the coming years.

Once a niche product reserved for border trade, Chinese dark tea is now making another long and bumpy journey toward new-style beverage shops, which are the darling of the young sipping class.

However, Sun Jiashan, a researcher at the Chinese National Academy of Arts, said the metaverse, as a new capital market darling, has been so overhyped that it may spawn many equity bubbles.

For example, Hsu Fu Chi's chia seed candy and non-fried crisp candy with nuts have become a darling," he said.

"Our solution is poised to make people's homemade dishes a lot more 'photogenic' and thus a social media darling in the festival vibe. "

They have become the new darling of home appliance consumption during the epidemic period, catering to the domestic consumer demand," said Zhao Ping, director of the international trade research department at CCPIT Academy.

As livestreaming increasingly becomes the new darling of digital marketing in China, brand owners and marketers are hoping to avoid some of the common pitfalls experienced amid the growing trend.

The craze has made livestreaming the latest darling of the traditional e-commerce sector during the pandemic.

Livestreaming has become the latest darling of traditional brick-and-mortar stores to keep visitors on the hook as the outbreak has largely minimized offline social interactions.

Ultra-modern car production lines, deepening traction of electric cars, expanding EV-related infrastructure like charging piles, unconventional sales channels and firsthand smart interactive experiences of the latest automobile models that prospective consumers enjoy these days thanks to digital technologies… all these factors have made the auto sector a darling of investors, experts said.

The industrial internet is becoming the new darling among investors as more capital eyes the sector to back its development and favorable policies are unveiled to support competitive industrial internet companies to go public, experts said.

"As a new "darling" of the capital market, the metaverse has been overhyped to the extent that it could now spawn numerous equity bubbles, he added.