Pan replaced international cosmetics brands with homegrown products, including an eyeshadow palette, loose powder and lipstick when watching livestreaming sessions on e-commerce platforms.

潘在电子商务平台上观看直播时，用本土产品取代了国际化妆品品牌，包括眼影调色板、散粉和口红。

"It is the lipstick effect -- consumer's spending money on affordable luxury -- that works," said Yu.

“口红效应——消费者把钱花在平价奢侈品上——起作用，”余说。

Finally we showcased the YSL Rouge Sur Mesure, a lipstick printer powered by Perso, at the fourth CIIE in 2021.

最后，我们在2021年第四届进博会上展示了由Perso提供动力的口红打印机YSL Rouge Sur Mesure。

Li Jiaqi, known as China's lipstick king for his feat of selling 15,000 lipsticks in just five minutes through livestreaming sessions, said L'Oreal Paris had advertised that customers stand to secure the steepest discount for a facial mask if they tuned in to Li's livestreaming sessions during a pre-sale for the Nov 11 campaign, China's largest shopping spree.

李佳琦因其通过直播在五分钟内卖出15000支口红而被称为中国口红之王。他表示，巴黎欧莱雅广告称，如果顾客在11月11日活动（中国最大的购物狂欢）的预售期间收看李的直播，他们将获得面膜的最大折扣。

The French beauty giant will also showcase Perso, the world's first personalized lipstick at this year's CIIE, Megarbane said during an interview prior to the 33rd meeting of the International Business Leaders' Advisory Council in Shanghai on Friday.

Carslan's main products include foundation, eye makeup and lipstick.

Carslan also invited designers from renowned studios and those who previously designed products for Hermes and Dior to design special packaging for its lipstick, lip gloss and foundation.

For classical products such as a kind of lipstick it developed, it spends several years in R&D.

An AI-backed gadget offering customizable lipstick solutions, which made its premier appearance as a prototype during last year's CIIE, would materialize commercially this year, and is close to being launched in the Chinese market.

She said the company also found that local users prefer cameo brown and rose colors in lipstick, natural brown in eyebrow pencils, and the whitest color for powder.

In China, Perfect Diary has become a first mover in the marketing method of DTC, or direct-to-consumer, where it cooperates with KOLs or key opinion leaders, including charismatic influencers like "Lipstick King" Li Jiaqi to sell products on social media platforms like Douyin, TikTok for China, WeChat and the Little Red Book.

"In Vietnam, for instance, Amee, a popular music singer of Vietnam, has become a lipstick artist for Perfect Diary, which attracted many young consumers to buy the lipstick used by the online star.

"When you are wearing a mask, you have less chances of showing the latest shades of lipstick available in the market.

According to Fan, the Nice series comes not only with luggage but a whole series of cosmetic bags and lipstick bags.

The most imminent expansion will be in the high-end cosmetics sector, where the company's two most premium brands, Herborist and Vive, will launch their lipstick and fragrance lines, respectively, around June.

We started here with a dream of "putting a lipstick in the hands of every Chinese woman", and I am extremely proud that we have constantly changed people's lives with the power of beauty.

"There will be a large, potential market for products such as rare earths lipstick," said Geng Biao, general manager of Zhongke Century Technology.

"This is the world's first lipstick that is dyed by coloring agent made from rare earths, which contains no toxic elements," said Wang Ming, a master at the center.

I logged in to the livestreamed sales show of Li Jiaqi, a top livestreaming host known as "lipstick king" on Taobao Live, Alibaba's livestreaming platform, at around 9 pm on Oct 24.

According to Mo Daiqing, senior analyst at Hangzhou-based Internet Economy Institute, leading livestreaming hosts such as Viya and Li Jiaqi (who is known for his incomparable techniques for selling lipstick) carry typical "rags to riches "stories that in part boost and solidify their cult following.

On the first day of the presales, Li Jiaqi, a top livestreaming host also known as "king of lipstick", generated 250 million views and a staggering 10.6 billion yuan ($1.66 billion) in transactions in his 12-hour livestreaming marathon on Alibaba's Taobao Live.

Last Wednesday, a live session of Li Jiaqi, a well-known e-commerce streamer with the moniker "king of lipstick," was watched by 249 million buyers and sold over 10.65 billion yuan (about $1.67 billion) of goods at the start of the "presales day" of this year's shopping festival, also known as the Double Eleven.

"During this year's Nov 11 shopping spree, she bought homegrown eye shadow palette, loose powder and lipstick while watching livestreaming sessions on e-commerce platforms.

For example, this year, Florasis — a leading makeup brand based in Hangzhou, Zhejiang province — launched its first pop-up store in Japan, featuring its key face powder and lipstick products.

As a consumer, I am familiar with livestreamed sales shows of Li Jiaqi, a top livestreaming host known as "lipstick king".

"The East Buy case is not a stray incident, Zhang said, adding that many livestreaming e-commerce companies are star-oriented and rely hugely on a top livestreamer to attract customers and make profits, as can be seen from the emergence of Li Jiaqi, a top beauty and cosmetics livestreamer well-known as "lipstick king".

The cosmetics products favored by this group include lotion and emulsion, lipstick, eyebrow, eyeliner, liquid foundation, and other products, according to the report.

In China's third-tier and smaller cities, the penetration rate of domestic cosmetics surpasses 90 percent, and the growth rate of lip balm and lipstick sales has been over 60 percent for two consecutive years, according to a report launched by Juhuasuan, the group-buying arm of e-commerce giant Alibaba.

The store showcases most of Huaxizi's products, including Flawless Jade Breathable Setting Powder and Concentric Lock Lipstick.

After being absent from the public eye for over three months, Li Jiaqi, a top livestreaming host also known as the "lipstick king", returned to e-commerce behemoth Alibaba Group's livestreaming platform on Tuesday, which industry experts said is expected to bolster online consumption and intensify competition in the burgeoning e-commerce livestreaming segment.

Founded in 2001 in Guangzhou, Carslan, whose main products include lipstick, foundation and eye makeup, said it cooperates with top designers in China and abroad to strengthen its brand impact.

Recently, the company launched a high-end lipstick as a new enrichment to its most classical product series during the series' 20th-anniversary celebration.

"Quite a few homestay businesses managed to survive the first few months of the pandemic in 2020 by selling lipstick," he said.

"Wearing masks highlights the importance of eye contour care, and social distancing and the staying-put trend have reduced the need to avoid sunshine or wear lipstick.

The 29-year-old livestreamer, who is often dubbed as China's "lipstick king", started doing product reviews in 2016, eventually becoming one of the nation's most well-known online personalities.

were some of the catchphrases that an AI-powered virtual host picked up from China's "King of Lipstick" Li Jiaqi, the cosmetic salesman who once sold 15,000 lipstick tubes in just five minutes through livestreaming.

Shanghai has granted permanent residency to Li Jiaqi, an online host known as "the country's best lipstick seller".

Coming to prominence is Shanghai's decision to grant permanent resident status to Li Jiaqi, an online host who is loosely known as China's best lipstick seller.

His remarkable selling skills have earned him the fame of being "the best lipstick seller in the country".

Li Jiaqi is a livestreaming celebrity who first made his name selling lipstick on Taobao.

Online celebrity Li Ziqi topped the short video talents list in terms of comprehensive index, followed by Li Jiaqi, a well-known influencer who first made his name selling lipstick on Taobao, according to the 2019 Tencent Video Annual Index Report released by Tencent.

A 10-minute broadcast featuring Li Jiaqi, dubbed Taobao's king of lipstick, on Taobao's livestreaming platform now costs 100,000 yuan for lipstick products, 60,000 yuan for other cosmetics or personal care products and 30,000 for food, according to Caixin.

Li impressed netizens again by beating Jack Ma, founder of Alibaba Group, in a livestreamed lipstick sell-off on 2018 Singles' Day by selling 1,000 lipsticks, while the latter sold only 10 during the same period.

Lyu's fascination for Chinese art and patterns may have started when she bought a box of lipstick tubes co-launched by the Forbidden City and a domestic brand.

In addition, the cube-like base of each lipstick tube had similar floral patterns.

A big box of six such lipstick tubes, with each carrying a distinct color, cost 1,199 yuan, while a single one is retailed for 199 yuan.

The Palace Museum in Beijing is one of the most widely known and successful producers of intellectual property for cultural and creative products in China, and many of its products, including decorated adhesive tape, lipstick gift boxes and coffee mugs in funny shapes, have become immensely popular with consumers.

Domestic players see their market share grow as price-sensitive Chinese consumers favor cheaper products for cosmetic surgery and treatmentIn late 2018, the release of a lipstick collection in six colors by the Palace Museum in Beijing provoked enormous excitement among fashion lovers.

All the lipsticks were inspired by objects from the Palace Museum collection, and although each lipstick was priced at 199 yuan ($29), much higher than those of many domestic brands, more than 1,000 were sold within hours of their release.

Within the first minute of the shopping campaign, the sales of beauty care products broke through 100 million yuan; one hour later, the sales of eye cream, lipstick, and perfume rose 300 percent, 239 percent and 290 percent year-on-year, respectively; and the sales of baby and maternal products surpassed 500 million yuan at the 17th minute, according to Tmall's data.

Unlike the struggling manufacturing industry, the swimwear market has experienced stable growth in recent years due to the lipstick effect, a theory that claims people will continue to spend on luxury goods, albeit less-expensive items, even in difficult economic times.

Zhen Xinwei, a researcher with the International Monetary Institute of Renmin University of China, said the "lipstick effect" being felt by some consumers in China has also partly helped to fuel rapid growth among cosmetics brands.

The "lipstick effect" refers to a slowing economy where people reduce consumption on expensive items such as cars, apartments or fur coats, turning instead to buy small luxuries, such as expensive lipsticks, to indulge themselves.

"For example, a luxury-brand handbag will be costly, but a lipstick from the same brand would be much more affordable to consumers," Zhen said.

While some people are feeling the "lipstick effect" and downgrading their consumption, others, especially consumers in third- and fourth-tier cities and below, want to upgrade, Zhen said.

"For example, if you try a lipstick in a physical store and want another one in the same color or in a different color, you can easily go online and avoid going to the store again.

Li is now the keeper of Guinness World Record for applying lipstick most models in 30 seconds.

Lipstick in gorgeous packaging - who can resist that?

New crossover products that have made waves recently include a creamy candy shaped lip balm infused with White Rabbit creamy candy, a bottle of pink perfume jointly developed by baijiu maker Luzhou Laojiao, and a paprika lipstick from fast food chain Zhouheiya whose signature product is spicy duck necks.

Its limited-edition set of lipstick cases has colorful miniature imagery of butterflies, deer and blossoms.

YSL's Sparkle Clash lipstick collection was an instant sellout during the 2016 Christmas season, and remained on top of the recommendations of social media influencers.

Consumers posted photos showing creative displays with lipstick, notebooks, perfume bottles and phone covers decorated with the tape to show how much they love it.

Using the company's mobile app, shoppers can virtually try products including lipstick, blush, colored contact lenses and eyebrow pencils.

In China, a young man named Li Jiaqi is believed to know lipstick better than anyone.

A lipstick is affordable for anyone, but a car is different.

Domestic cosmetic brand Mariedalgar displayed its intelligent lipstick customizing machine that allows users to get a tailor-made lipstick within six minutes, according to the Shanghai Securities News report.

Using the company's mobile app, consumers can virtually "try on "products including lipstick, blush, colored contact lenses and eyebrow pencils.

For instance, shoppers can choose between seven different lipstick textures, as well as try on eye shadow, eyeliner, blush, concealer and more to find their favorite solutions.

A lipstick of your preferred color.

Shu Uemura has unleashed a limited edition lipstick, Fila has launched embroidered dragon hoodies, and Shanghai Disney Resort has produced dragon plush toys.

However, installments are no longer limited to these traditional categories, and are increasingly involved in all aspects of life, ranging from a lipstick to a T-shirt.