The queen lives in the Palace.
女王住在宫殿里。
We tunnelled their way into an underground
palace.
我们掘隧道进入了一个地下宫殿。
The more than 600-year-old Palace Museum is a pioneer in terms of offering creative crossover products and building a younger, fresher image.
拥有600多年历史的故宫博物院是提供创意跨界产品和塑造更年轻、更清新形象的先驱。
"The Forbidden City is old enough to make most prestigious brands with a long history look young, but regarding all the crossover products it has created in recent years, the Palace Museum is seen more as cute and fun," said Ma Jun, vice-president of the Shanghai Time-honored Brand Association and general manager of Shanghai Lifengfood Co Ltd.
“紫禁城已经足够古老，可以让历史悠久的最负盛名的品牌看起来更年轻，但就其近年来创造的所有跨界产品而言，故宫被视为更可爱、更有趣，”上海时空品牌协会副会长、上海力丰食品有限公司总经理马军说。
Across the great spectrum of products, Palace Museum-themed lipsticks and a makeup series including eye shadow and blush have been extremely successful.
在各种各样的产品中，故宫主题口红和包括眼影和脸红在内的化妆品系列都非常成功。
"To my understanding, the products must be researched and developed based on people's needs; in the meantime, there must be constant efforts made in digging deep into cultural resources," Shan Jixiang, former director of the Palace Museum, told the Beijing News.
故宫博物院前馆长单吉祥在接受《新京报》采访时表示：“据我所知，这些产品必须根据人们的需求进行研发；与此同时，必须不断深入挖掘文化资源。”。
Three years ago, Bee & Flower sandalwood soap, which was invented around 1928, launched a series of scented liquid soaps, including sandalwood, agarwood and amber, in collaboration with The Palace Museum.
三年前，1928年左右发明的蜂花檀香皂与故宫博物院合作推出了一系列有香味的液体皂，包括檀香、沉香和琥珀。
The traditional Chinese pavilion, built by a Chinese horticulture company from Hangzhou, Zhejiang province, was a legacy of the flower show that the Royal Horticultural Society, or RHS, held at Hampton Court Palace in 2005.
中国传统展馆由浙江省杭州市的一家中国园艺公司建造，是2005年英国皇家园艺学会在汉普顿宫举办的花展的遗产。
Using the famous restaurant chain's traditional gold and Chinese palace red color motif, as well as ornate metal, wood, leather, cloth and black brick decor, the dining establishment demonstrates the ingenuity of the time-honored brand.
餐厅采用著名连锁餐厅的传统金色和中国宫廷红色主题，以及华丽的金属、木材、皮革、布料和黑砖装饰，展示了老字号的独创性。
To meet the growing demand for offline exhibitions, Migu has developed a one-stop reservation platform for museums, which can help people learn about ticketing and exhibition information for more than 100 museums, including the Palace Museum, the National Museum of China, the Capital Museum and the Nanjing Museum.
为了满足日益增长的线下展览需求，咪咕开发了一站式博物馆预订平台，可以帮助人们了解故宫博物院、中国国家博物馆、首都博物馆和南京博物馆等100多家博物馆的票务和展览信息。
To meet the growing demand for offline exhibitions, Migu has developed a one-stop reservation platform for museums, which can help people learn about ticketing and exhibition information for more than 100 museums, including the Palace Museum, the National Museum of China, the Capital Museum and Nanjing Museum.
It just introduced one such project in the capital's Haidian district, close to Xiangshan Mountain and the Summer Palace, bringing the total number of the developments up to 16 across the country.
The Palace Museum's intellectual property (IP) unit recently collaborated with Miniso Corp, a low-cost retailer and variety store chain, to offer Chinese consumers products themed with one of the country's most valuable cultural heritages.
Wang Fei, director of the IP department at the museum, said the popularity of the Palace Museum comes from younger generations' passion for traditional cultural and heritage.
"Our mission is to bring the 600-year-old Palace Museum and its traditional culture closer to young people's lifestyles and to bring traditional culture alive to bond with today's consumers.
"This collaboration with Miniso is a new initiative for the Palace Museum to get young consumers involved designing and producing products relevant to their daily lives.
About 30 percent of products created this year have been the result of collaborations like the Palace Museum line, said Wang.
This year, Anta has joined hands with leading brands including Marvel, Coca-Cola, and the Palace Museum, resulting in a strong sales performance.
She cited the global success of short video-sharing app TikTok, also known as Douyin in China, and the apps developed by China's Palace Museum, as examples of China's innovative ability.
TikTok has 75 language versions and is liked by users from over 150 countries and regions, while the 11 apps developed by the Palace Museum have been downloaded by over 5 million users across the world.
In recent years, iQIYI has distribted an array of original works, such as TV series Story of Yanxi Palace and street dance reality show Hot-Blood Dance Crew.
In 2018, Story of Yanxi Palace was distributed to over 90 countries and regions after making a huge sensation domestically, and became the most frequently searched TV drama on Google in 2018.
For instance, it has partnered with the Palace Museum to promote Chinese cultural relics and traditions in the form of co-producing TV shows, music and games.
With packaging patterns featuring the Imperial Palace, some 760,000 limited-edition biscuits in different volumes were sold on their launch day via Tmall.
A few days ago, two teapots with exquisite traditional Chinese patterns made by the Palace Museum caught people's attention online.
Currently, Geely has cooperated with Palace's online store, Netease, TikTok and Bytedance to promote the tea, and hired tea-making masters to guide the factory in preparation methods.
Founded by British Prince Andrew, the Duke of York, in 2014, Pitch@Palace is a platform that supports entrepreneurs in accelerating and amplifying their ideas.
Pitch@Palace China began in 2017, with the purpose of providing support to outstanding entrepreneurs by consolidating quality resources from both China and Britain.
Prince Andrew, who was present at Pitch@Palace China event, said it would improve collaboration, and promote technology transfer and exchanges of personnel and businesses.
Evergrande Group chairman Xu Jiayin became the third-richest Chinese with a $37 billion net worth, placing 26th on the Loong Palace · Hurun Global Rich List 2019, a ranking of billionaires in the world.
Chinese e-commerce giant JD has acquired Beijing Jade Palace Hotel for 2.7 billion yuan ($397.6 million), with an aim of transforming the five-star property into a new office building and innovation center.
The Beijing Jade Palace Hotel, which was established in 1987 with a registered capital of 480 million yuan, posted a net loss of about 47 million yuan from January to September 2018.
With television serials about the Qing Dynasty period, such as The Story of Yanxi Palace and Ruyi's Royal Love in the Palace proving popular among the younger generation last year, Hsu Fu Chi has developed a series of royalty-and palace-themed entertainment content and gift packs.
Meanwhile, Beijing-based teamaker Xiao Guan Tea has partnered with the Prince Kung's Palace Museum to introduce Spring Festival gift packs of tea, as part of the company's efforts to attract younger Chinese back to tea consumption.
The IP rights of the Palace Museum and the Prince Kung's Palace Museum are part of the rare and renowned resources that have an overwhelming fan base nationwide, Zhu said.
In addition to working with the Palace Museum on ancient royalty themes, the biggest intellectual property of the year is the adorable pig image, as the 12-month lunar period beginning Feb 5 is regarded the Year of the Pig.
The Beijing-based tea maker Xiao Guan Tea has partnered with Prince Kung's Palace Museum to introduce Spring Festival gift tea package on Jan 7, as part of the company's efforts to attract younger Chinese consumers back to tea consumptions.
It has opened stores in the Palace Museum and many top universities.
Philanthropical endeavors have been carried out in a variety of forms, including the restoration and protection of ancient cultural heritage such as the Palace Museum in the form of games.
The Palace Museum in Beijing opened a coffee shop named Corner Tower Cafe on Dec 1, attracting visitors to enjoy the drinks with "royal" flavor.
"Our record-breaking drama series The Story of Yanxi Palace turned out to be a big hit for the entire summer, demonstrating our strong capabilities and potential in producing high-quality premium content.
"Co-produced by iQiyi and Huanyu Film, The Story of Yanxi Palace gained a huge following among Chines netizens in recent months.
Liu cited the example of popular children's cartoon Peppa Pig and recent online drama The Story of Yanxi Palace.
According to Liu, Peppa Pig gained more views than The Story of Yanxi Palace on the iQiyi site, as the former was released much earlier than the latter and children will watch the cartoon repeatedly.
"Peppa Pig has seen its heat index hit a high of 5,922, which is much lower than the 10,754 top reading for The Story of Yanxi Palace.
The company is also cooperating with Palace Museum in Beijing to "digitalize" precious art pieces there.
The Palace Museum work is a big project, which could last 10 years, Li said, as there are a large number of art pieces in the museum and workers can only get access to a few pieces a day.
The company, for instance, is going to launch its top-end luxury project "Loong Palace" in Beijing,xa0as one of its latest efforts in exploring the region.
Leo Tsoi, chief operating officer of Starbucks China, said Thursday that the modern design of the building is mixed with traditional elements, inspired by the Palace Museum in the neighborhood and the capital's famous courtyard architecture.
The company derives most of its revenue from games, but in recent years it has engaged with a number of cultural and creative industry projects in China, such as helping the Beijing-based Palace Museum to digitalize its information.
A large interactive screen showing how the Lantern Festival was celebrated in Emperor Xianzong's palace in the Ming dynasty (1368-1644) covers the wall beside the cashiers at a KFC restaurant in Qianmen, central Beijing.
A Chinese medical technology company has won second prize in the global finals of Prince Andrew's worldwide startup competition Pitch@Palace, which culminated at St James's Palace in London on Wednesday.
The Pitch@Palace global finals featured 14 startups – including four Chinese businesses – that had advanced through regional contests across five continents.
"The company is holding clinical trials in China, and the team hopes that their success at the Pitch@Palace event will help establish trials in the United Kingdom.
"Only China could present us with the biggest dilemma that we've had, which was that Pitch@Palace supports 42 businesses at each event – in China, they presented us with 20,500 businesses, which we had to whittle down to 42.
"The Chinese businesses this evening and throughout the program have been utterly brilliant," said Andrew, who started Pitch@Palace in 2014.
The line is designed to connect the Royal Palace and Phnom Penh International Airport in Phnom Penh to support its infrastructure, tourism and public service development, as well as the upcoming 2023 Southeast Asia Games.
In March, UK-based Foreign Direct Investment Awards picked Gaw for FDI Deal of the Year, noting that "their commitment to transforming 123 & 151 Buckingham Palace Road is an outstanding example of adding strategic value.
A yellow Ofo bike in front of the Malacca Sultanate Palace in Melaka, Malaysia.
At the Coral Palace, a historic building built in a local architectural style near Naples that has been acquired by the family business, the Russo family annually welcomes over 100,000 visitors.
The Palace Museum, the Emperor Qinshihuang's Mausoleum Site Museum, and the National Museum of China received the most attention among young tourists.
The National Highway 318 linking Tibet and neighboring Sichuan, known for steep mountains and rugged terrain, has been bustling with travelers and adventure lovers, while obtaining tickets to visit the iconic Potala Palace and other prominent tourist sites has unexpectedly become more challenging.
"Among them are Shan Jixiang, former curator of the Palace Museum in Beijing, and Bao Xinhe, president of University of Science and Technology of China in Hefei, Anhui province.
To woo young customers, the Palace Museum, one of the most visited museums in the world, has launched a collection of cosmetic products inspired by traditional Chinese architecture and astrology.
Key tourist attractions in Wenyuan include Donghua Mountain, Water Dragon Palace, Fairy Lion Cave and Shuhu Xinba Hakka Group Buildings, while in Longmen, they include Nankun Mountain, Laurel Peak Mountain, and Three-Stockade Valley Resort.
The Palace Museum, also known as the 600-year-old Forbidden City, raised for the third time its daily visitor cap up to 30,000 since it partially reopened from May 1.
The Summer Palace, Temple of Heaven and Beijing Zoo were among the most popular tourist destinations during the holiday, according to Beijing Municipal Forestry and Parks Bureau.
As the travelers from Beijing walked through the latest Frozen-themed land attraction at the theme park, they were stunned by the lilting music of the movie's Let It Go, the Friendship Fountain, fictional characters in the Disney movie franchise, as well as the glittering North Mountain with Elsa's Ice Palace.
"The palace, castle and fountain, which look like a Norwegian kingdom in the daytime, have been illuminated with icy blue by 'Elsa's magic' at night.
Historical relics such as Tengwang Pavilion, Wanshou Palace, Shengjin Pagoda and the Haihunhou Site have become cultural landmarks.
During their six-day trip, Wang plans to visit popular attractions including the Grand Palace, as well as savor Thai massage and local cuisine.
Beijing Palace Museum, Nanjing Museum, Chengdu Museum, Suzhou Museum, Hubei Provincial Museum, and Shaanxi History Museum have become hot spots for family tours and the surrounding homestay orders and consultation search volume have increased, according to data from short-term rental booking platform Muniao, as reported by ThePaper.
At Huaqing Palace, one of the cultural landmarks in Xi'an, tourists can wear special costumes and have an immersive experience of a day in the Tang Dynasty (618-907).
"What impressed me the most was the magnificent Potala Palace and strong religious culture in Lhasa.
"It is harder to get tickets to some hot tourism spots, such as the Potala Palace, as the number of tourists has been increasing significantly recently," said Chodar, a tour guide in Lhasa.
"I see large numbers of tourists lined up at the entrance of the palace every day.
Also offering free entry are the Shenyang Palace Museum in Liaoning province and the Wuhan Garden Expo Park in Hubei province, among other tourist sites.
Many facilities are looking to harness the potential of the fast-growing marketIn the Palace Museum, aka the Forbidden City, in Beijing, tourists wearing elaborate makeup and traditional Chinese costumes look like they have traveled back in time when seen through the photographer's lens.
"Data from the Beijing Municipal Cultural Heritage Bureau showed that museums in Beijing recorded around 1 million tourist visits during the holiday, with the Palace Museum and the National Museum of China the top choices.
A total of 25 parks in Beijing, including the Summer Palace and Beihai Park, greeted visitors with winter sports such as ice cars, ice slides, and snow frisbees.
The Summer Palace registered over 75,400 visits, said the Beijing Municipal Forestry and Parks Bureau.
The launch of various travel products in Mount E'mei is expected to inject new momentum into the recovery of the domestic tourism market in the second half of this year," said Zhao Guoying, deputy director of the Palace Museum.
For the first time, the expo has set up a special zone for eight renowned museums of the country, including the Palace Museum and the National Museum of China, as well as an intelligent tourism zone to display applications of digital products and solutions.
Over a weekend in May, I sauntered through Yuanmingyuan Park, also known as the Old Summer Palace.
It is also near popular attractions including the Temple of Heaven, Palace Museum, Tian'anmen Square and Wangfujing shopping street.
The most favored is the Palace Museum in Beijing, followed by the Nanjing Museum in Nanjing, Jiangsu province, and the Sanxingdui Museum in Guanghan, Sichuan, according to the latest ranking released by ly.
In November 2019, Keys first tried the new strategy at some of its homestays by selling Palace Museum lipstick－a souvenir product of the six-century-old former imperial palace－first released in late 2018.
"Ding Wei, general manager of Crowne Plaza Beijing Sun Palace, an official hotel that served the Beijing 2008 Summer Olympics and now serves the 2022 Winter Olympics, said: "Guests are offered a postcard with the beautiful scenery of Yunnan province, so that they could share their wonderful trip with their relatives and friends in a traditional way.
A series of events aimed at promoting Chinese agricultural brands have kicked off the Chinese Culture Palace Agricultural Brand Week during the ongoing Expo 2020 Dubai, as domestic companies try to use the opportunity to reach more consumers in foreign markets.
A plan to discover values of the cultural heritage in the agriculture sector was also released during the Chinese Culture Palace Agricultural Brand Week.
Zong Zhiquan, head of the Chinese Culture Palace, said the palace has been set up during the Expo 2020 Dubai to promote Chinese culture to the world's stage through introducing culture, companies, and products that have Chinese characteristics.
The Beijing Administration Center of Parks, for instance, is showcasing more than 200 kinds of creative products in 13 categories, with the theme of famous historical parks such as the Summer Palace and the Temple of Heaven.
For example, the Palace Museum's daily attendance has been reduced to 60 percent of its regular capacity.
Reverdy's livestreaming sessions at the Palace of Versailles and the Musee d'Orsay garnered 100,000 and 570,000 viewerships, respectively.
"Some young people think that leisure is based on money," said Shan Jixiang, former curator of the Palace Museum.
The restaurants include Xibei Group, Cantonese cuisine Tang Palace and Shanghai Min.
According to the report, the Palace Museum, the Shaanxi History Museum, Emperor Qinshihuang's Mausoleum Site Museum and the National Museum of China all were in the top 10 most popular museums visited.
In September, Tencent entered into a pact with the Palace Museum, a historical complex in Beijing built 600 years ago, to help collect high-definition photographic information on its 100,000 relics and operate and upgrade the historical site's cloud-based data base.
Cultural institutions such as the Palace Museum, the National Museum of China, the National Library of China, and the National Art Museum of China have also set up booths to showcase a wide range of creative products.
Apart from showcasing its craftsmanship, French luxury goods conglomerate Cartier under Richemont is showcasing two documentaries in collaboration with the Imperial Palace.
If you search for top tourism sites in Beijing on TripAdvisor, the usual results include the Great Wall, the Summer Palace and the Palace Museum.
For instance, museums and galleries such as the Palace Museum in Beijing, the Louvre in Paris and New York's Metropolitan Museum of Art have staged online exhibitions on Mafengwo and short video platform Kuaishou.