Ahead of the upcoming Chinese Year of the Dragon, the brand has introduced limited editions of bag straps and ornaments with dragon-themed elements, which have been well received by Chinese consumers.

在即将到来的中国龙年到来之前，该品牌推出了限量版的包带和带有龙主题元素的饰品，受到了中国消费者的好评。

Driven by a huge consumption market, international luxury brands have debuted limited editions of new products with dragon elements tailored for China ahead of the Lunar New Year, as they aim to attract more buyers with localization strategies.

在庞大的消费市场的推动下，国际奢侈品牌在农历新年前推出了限量版的龙元素新品，旨在通过本地化策略吸引更多买家。

For instance, high-end jewelry brand Qeelin debuted a style of necklace in the shape of a dragon for the holiday, with 88 pieces available in total globally.

例如，高端珠宝品牌Qeelin为节日推出了一款龙形项链，全球共有88条。

Swiss luxury watchmaker Vacheron Constantin launched 25 pieces of limited edition timepieces with dragon elements, and IWC Schaffhausen has launched 1,000 pieces of watches with dragon elements for the festival.

瑞士奢侈钟表制造商江诗丹顿推出了25款龙元素限量版腕表，而IWC沙夫豪森IWC万国表则推出了1000款龙元素腕表。

On Alibaba's e-commerce platform Tmall, luxury brands such as Gucci, Valentino, Versace and Bottega Veneta have launched more than 1,000 styles of limited edition products with dragon elements for Spring Festival.

在阿里巴巴的电子商务平台天猫上，古驰、华伦天奴、范思哲和Bottega Veneta等奢侈品牌推出了1000多种带有龙元素的春节限量版产品。

Nike China has released a new holiday collection inspired by the approaching the Year of the Dragon.

耐克中国发布了一个新的节日系列，灵感来自即将到来的龙年。

The designs integrate dragon claws, scales, and other distinctive elements, introducing creative concepts like "with the help of the dragon" and "fun dragon dance".

这些设计融合了龙爪、鳞片和其他独特的元素，引入了“龙的帮助”和“有趣的舞龙”等创意概念。

The Jordan Brand, of the Nike group, has introduced the "Soar Dragon" series, blending traditional Chinese dragon and phoenix imagery into the designs, to convey harmony, strength, and beauty.

耐克集团旗下的乔丹品牌推出了“飞龙”系列，将中国传统的龙凤意象融入设计中，以传达和谐、力量和美感。

"The Year of Dragon collection" from Peet's Coffee has highlighted a meticulous craftsmanship, boasting two apricot-infused flavors, inspired by specialties from Northwest China, home to the museum.

Peet’s Coffee的“龙年系列”突出了一丝不苟的工艺，拥有两种注入杏子的味道，灵感来自博物馆所在地中国西北地区的特色菜。

The packaging resonates with vermilion and gilded gold tones, drawing inspiration from the museum murals and mythical beasts -- a toast to the auspicious Year of Dragon.

包装与朱红色和镀金色调产生共鸣，灵感来自博物馆壁画和神兽——为龙年吉祥干杯。

On Saturday, the Year of the Dragon 2024 collection was released in the Chinese market in the run-up to the festival season in February.

周六，龙年2024系列在中国市场发布，为2月的节日季做准备。

US beverages firm banks on innovative strategies to enhance core categoriesLarge bottles of Coke, Sprite and Minute Maid are adorned with a floating paper dragon in vibrant red and gold hues at the Coca-Cola China headquarters in Shanghai.

美国饮料公司寄希望于创新战略，以增强核心类别。在位于上海的可口可乐中国总部，大瓶可乐、雪碧和美能达都装饰着一条鲜艳的红色和金色的漂浮纸龙。

As the Year of the Dragon approaches, beverage players like Coca-Cola are going the whole distance to gain the upper hand during the pivotal yearly shopping battleground.

随着龙年的临近，像可口可乐这样的饮料公司正竭尽全力在关键的年度购物战场上占据上风。

More tourist spots in Shanghai, including Happy Valley and Ocean Park, reopened to the public on June 3, the first day of the three-day Dragon Boat Festival holiday.

包括欢乐谷和海洋公园在内的上海更多旅游景点于6月3日，即端午节三天假期的第一天重新向公众开放。

Zongzi is a traditional food served during the Dragon Boat Festival.

Featuring glutinous rice, it will mainly grab business opportunities emerging from traditional Chinese festivals such as the Spring Festival, Mid-Autumn Festival, the Lantern Festival and the Dragon Boat Festival.

The hotel's Universal Studios Red Dragon Lounge will offer drinks and laid-back meals, as well as California favorite Peet's Coffee for casual grab-and-go coffee and bites to refuel for the day's adventures.

Previously, Hosein held leadership roles at SpaceX, where he led software development for Falcon, Falcon Heavy, Dragon, Crew Dragon and other flight vehicles.

Hong Kong's Cathay Pacific Airways Ltd said on Wednesday it would cut 5,900 jobs and end its regional Cathay Dragon brand as it grapples with a plunge in demand from the coronavirus pandemic.

Cathay Dragon will "cease its operations with effect from Wednesday" and will seek regulatory approval for a majority of its routes to be operated by Cathay Pacific Airways and the city's one-and-only low-cost carrier HK Express.

Despite the stake transfer, Shanghai YTO Dragon Investment Development (Group) Co Ltd, the parent company of YTO Express, will remain the controlling shareholder.

Afterwards, Shanghai YTO Dragon Investment Development (Group) Co Ltd, the parent company of YTO Express, will remain the controlling shareholder, while YTO's founding couple Yu Weijiao and his wife are still the actual controllers with more than 41 percent stakes in the listed company.

The launch of the toys follows on from the success of popular sets Dragon Boat Race, Dragon Dance and Chinese New Year's Eve Dinner, which were also created to mark Chinese festivities.

In just three years' time, sales of dragon fruit, pineapple and avocado from rural regions surged 8, 3.3 and 3.4 times by the middle of last year, JD's data showed.

The dragon boat products also allow it to bond with local fans and children.

The "dragon's blood", a natural tree resin, and "bird's nest", a restorative and remedial food in TCM, are imported from Southeast Asia, while other materials, such as frankincense and myrrh are imported from Ethiopia, Kenya and other East African countries.

As a world leader in coalbed methane development through its London-listed subsidiary Green Dragon Gas, Greka now operates eight coalbed methane blocks across China, covering nearly 7,600 square kilometers.

Diu joined Dragonair (rebranded as Cathay Dragon later) in 1991.

Cathay Pacific and its affiliate Cathay Dragon have launched more than 30 flights connecting China and countries and regions involved in the Belt and Road Initiative.

On Oct 28 and 29, Cathay Dragon will launch direct flights from Hong Kong to emerging ASEAN cities like Davao in the Philippines, and Medan in Indonesia.

In the Qianmen restaurant, images of dragon and phoenix crown relics are shown in the form of window displays and wall paintings, with a detailed introduction of the relics attached.

For example, designs featuring a giant panda and a golden dragon will become integral to its product line－an acknowledgement that China has already become its biggest market by sales revenue in the world.

The company has launched a mobile game called the Heaven Sword and Dragon Saber in Singapore, Malaysia, Vietnam and Thailand last year.

The market was closed on Tuesday for the Dragon Boat Festival.

Hesteel Company Ltd, Hebei Sitong New Metal Material Co Ltd, Jointo Energy Investment Co and Silvery Dragon Prestressed Materials Co Ltd led the decline on the day.

As revealed by its 2024 report on insights on social media trends during the festival, jointly compiled by Kantar, a market research institute, and Xiaohongshu, a lifestyle-focused social media platform, about 83 percent of those aged between 18 and 35 consider themselves or their partners to be primary planners for the festival in the Year of the Dragon, with the bulk of the rest naming their parents as the key organizers.

This year the company will bring kirin fruit to the CIIE, a kind of dragon fruit from Ecuador, which is the first time that Chinese customs have approved the fruit to be able enter the market, according the Goodfarmer.

Besides, the May Day holiday and Dragon Boat Festival bolstered consumer spending in various sectors, including catering and tourism.

In the three-day Dragon Boat Festival holiday from June 22 to 24, the world's second-largest economy saw a vibrant rebound in its tourism industry, with a total of 106 million domestic tourist trips made and 37.31 billion yuan ($5.16 billion) of tourism revenue generated in the period.

Apart from durians, other Southeast Asian specialty products such as Thai dragon fruit, Indonesian coffee, Laotian beer and Vietnamese basa fish are also gaining swift entry into the Chinese market through the trade corridor.

Last week, the Chinese people celebrated the traditional Dragon Boat Festival, an occasion for dragon boat racing.

China saw 106 million domestic trips during the Duanwuxa0(Dragon Boat Festival) holiday from June 22 to 24, up 32.3 percent year-on-year, which was 112.8 percent of that over the same period in 2019 on a comparable basis, yicai.

According to the data monitoring, during the Dragon Boat Festival, the night passenger flow of 243 national night cultural and tourism consumption agglomeration areas was 36.253 million, with an average of 49,700 per night per agglomeration area, an increase of 38.8 percent over the same period in 2022.

Customer flow trackers in 60 key commercial districts in Beijing recorded 20.68 million entries over this year's Dragon Boat Festival holiday, up 76.8 percent year-on-year, according to the Beijing Municipal Commerce Bureau.

On the first day of the holiday, a Dragon Boat Festival garden party was held at the Beijing Garden Expo Park.

The number of performances, audience attendance and ticket revenues all saw significant increases compared to the Dragon Boat Festival holiday of 2019.

The demand for cultural experiences and leisure activities was fully satisfied during this year's Dragon Boat Festival holiday.

Dragon Boat Festival spending may aid overall economic recovery, experts sayConsumption boomed in China on Thursday — the first day of Dragon Boat Festival holiday — benefiting the tourism, entertainment, transportation and catering sectors in particular, which experts said will help facilitate the country's economic recovery and growth.

"As a movie buff, homegrown films released during the Dragon Boat Festival did not let me down, especially the crime thriller Lost in the Stars," he said, adding that he also watched another Chinese movie, Love Never Ends, which tells the story of two lonely, impoverished elderly lovers at the end of their lives.

Tourist trips expect to hit 100 million during this year's Dragon Boat Festival holiday, breaking through the figure of the same period in 2019, the CCTV reported on Wednesday.

Tourism consumption is expected to reach 37 billion yuan ($5.15 billion) during the Dragon Boat Festival holiday, increasing 43 percent from a year earlier, said Dai Bin, president of the China Tourism Academy.

With the Dragon Boat Festival approaching, sales of the festival-related products are rising and people's willingness to travel is improving.

The sales volume of glutinous rice dumplings, known as zongzi, increased significantly recently, with the figure growing to 400-500 units from 200 units, said a worker at a supermarket in Beijing,Moreover, some major brands have also launched festival limited edition products to attract consumers on the Dragon Boat Festival eve.

A special cake made for the Dragon Boat Festival has been sold out in our stores; usually, the festival limited products are sold out before the festival, said an employee at Beijing's time-honored snack brand Daoxiangcun.

The upcoming Dragon Boat Festival and summer vacation, coupled with better policies and activities to spur consumption, will ensure that domestic consumption shows stable growth in the second quarter, Shu said.

The Nasdaq Golden Dragon China Index, a tracker of 63 major US-listed Chinese companies, has bounced back from a sluggish performance after bottoming out in late October, with an increase of nearly 67 percent as of Friday.

Likewise, US-listed Chinese companies rallied on Wednesday, with the Nasdaq Golden Dragon China Index — a tracker of Chinese companies trading on US exchanges — closing 8.57 percent higher.

CREC4 builders finished assembling the steel cross strut for a main tower on Qinglong (Blue Dragon) River Bridge in Hefei, capital of Anhui, on July 22, marking another project milestone.

On the main tower, the steel cross strut is designed with a steel structure shaped like the "hovering of a blue dragon", and its construction was a difficult task to complete, said Chen Zihua, a publicity staffer for CREC4.

China's sales of consumer goods and services expanded year-on-year during the Dragon Boat Festival holiday, and catering and hospitality sectors posted substantial recovery, official data showed.

Chinese demand for top-end dragon fruit－or pitaya－is growing, with consumers buying more tropical fruit as they explore a wider array of foods, spawning a rise in imports from Vietnam.

Dragon fruit is one of Vietnam's main fruit exports.

Last year, Vietnamese exports of dragon fruit reached $1.04 billion.

By the end of 2020, areas planted to dragon fruit in China reached 35,555 hectares, similar to the area dedicated to the fruit's cultivation in Vietnam.

With the increasing popularity of dragon fruit in China, its area of cultivation in the nation is expected to have reached 40,000 hectares in 2021, according to the Ministry of Commerce.

In China, dragon fruit is grown mainly in Guangxi and Guangdong provinces, and the two regions account for about 60 percent of the total nationwide, according to industry reports.

"In our country, expressways are a preferred and often chosen means of transportation," said driver Guo Qiang, adding that locals can now transport regional delicacies, such as plums, dragon fruit, peaches and sugar cane, more quickly to the GBA.

Key tourist attractions in Wenyuan include Donghua Mountain, Water Dragon Palace, Fairy Lion Cave and Shuhu Xinba Hakka Group Buildings, while in Longmen, they include Nankun Mountain, Laurel Peak Mountain, and Three-Stockade Valley Resort.

Zongzi, a glutinous rice dumpling wrapped with bamboo or reed leaves, is a traditional delicacy Chinese people eat on the day of the Dragon Boat Festival, which fell on Monday this year, June 14.

China's domestic tourism market also saw a continuous recovery, as the just-finished Dragon Boat Festival registered sharp growth both in trips and revenue.

Data released on the 2021 Dragon Boat Festival by Trip.

The lucky draw results were announced on June 11, the eve of the three-day Dragon Boat Festival holiday, as a travel and spending boom was expected during the festival.

The financial hub of Shanghai doled out 350,000 virtual "hongbaos" before the Dragon Boat Festival.

A merchant surnamed Pan said that she could sell up to 4,000 Zongzi a day during the Dragon Boat Festival holiday, and many of the orders were paid via the digital yuan that is convenient and free of transaction commissions.

Booking for travel during Dragon Boat Festival has entered its peak period this week, the Beijing News reported on Monday.

Airline bookings for trips during Dragon Boat Festival increased 260 percent year-on-year, according to data by Fliggy, the online tourist arm of Alibaba Group Holding Ltd. Hotel bookings had their greatest increase — 800 percent on a yearly basis — and parent-child travel increased 320 percent year-on-year, the report said.

Shanghai, Beijing and Hangzhou are the top three destinations for travel during the Dragon Boat Festival, according to Fliggy.

Most travelers prefer middle- to short-distance trips during the Dragon Boat Festival holiday, which lasts from June 12 to 14.

The price may rebound a little by the Dragon Boat Festival in mid-June, but is unlikely to surpass the highest point before, thanks to the abundant market supply, Chen said.

Traditional Chinese elements can be found in the form of dragon and lion dances, traditional hanfu costumes and lucky draws, according to Cindy Ye, deputy general manager of China Xintiandi.

The NASDAQ Golden Dragon China Index, which tracks China-based businesses traded on Nasdaq, rose by 39.5 percent to 12,734.76 points from April 1 to Sept 17.

Tourism demand surge around longer festival in Feb seen spurring market recoveryThe Feb 10-17 Spring Festival break in this Year of the Dragon, being longer by a day, will unleash the full potential of China's dynamic travel and consumption markets, given that the Chinese have already indicated their great enthusiasm for holiday journeys in the post-COVID-19 era, experts said.

Innovative technologies, such as the world's leading large deformation control technology, were employed to overcome the difficulties of high crustal stress and large deformation encountered during the construction of tunnels, which go through the Jade Dragon and Haba snow mountains, he said.

It will not only improve the stability and accessibility of transportation along the route, but also connect Shangri-La with other tourist destinations such as Lijiang Old Town, Jade Dragon Snow Mountain and Tiger Leaping Gorge.

On the lost horizon, a golden dragon flies in.

Since the beginning of this year, Nanchang has successively launched popular events such as the Spring Fireworks Evening Gala, Strawberry Music Festival, International Dragon Boat Race, Flag-raising Ceremony at Bayi Square, and the final of the League of Legends City Heroes Championship.

During traditional holidays like Mid-Autumn Festival and Dragon Boat Festival, the demand for vinegar mooncakes and rice dumplings soars, making them irresistible festive treats.

Traditionally home to products like oolong tea, Longjing (Dragon Well) tea and Xinyang Maojian tea, the country is, however, slowly seeing consumer preferences and consumption patterns evolve in favor of the dark beverage.

The fervent travel market witnessed during the May Day holiday and Dragon Boat Festival indicated a strong recovery dynamic of the sector following effective control of the pandemic.

China's outbound tourism is recovering, and will see a boom during the upcoming Dragon Boat Festival holiday, which runs from June 22 to 24, said an industrial report.

Short trips such as suburb areas or destinations that are within two hours by high-speed train are the most popular option for the upcoming Dragon Boat Festival, The Paper reported.

The top 10 most popular destinations during the Dragon Boat Festival are Beijing, Shanghai, Hangzhou, Guangzhou, Qingdao, Wuhan, Nanjing, Shenzhen and Xi'an, Ctrip said.

Data from Ctrip showed the average price of one-way tickets for the Dragon Boat holiday are about 6 percent lower than those during the May Day holiday, and outbound travel bookings for this year's holiday increased by over 12-fold year-on-year.

This year's Dragon Boat Festival, which falls on June 22, is expected to continue the momentum of the May Day holiday and become the hottest such event for the domestic tourism market in five years, industry players have forecast.

Booking volumes for transportation and hotels for the three-day Dragon Boat holiday had boomed as of the first week of June.

"Prices of domestic flight tickets for the Dragon Boat holiday are about 20 percent lower than those during the May Day holiday.

A sales consultant at the store surnamed Li told the newspaper: "Choosing to travel during this period not only avoids the travel peak during the Dragon Boat Festival holiday and the summer break, but also ensures that students do not face any delays in filling out their college applications.

Plane ticket prices dive sharply for the upcoming Dragon Boat Festival, with the prices expected to be 20 percent lower than the May Day holiday, Shanghai Observer reported on Sunday.

With the May Day data of hotel tourism exceeding expectations, the Dragon Boat Festival and summer vacation tourism are poised for growth, driving continuous growth in the second quarter of this year.

This year's Dragon Boat Festival falls on June 22 and lasts until June 24.