"We should become practitioners of the 'Shanghai Spirit', inheritors of friendliness for generations and promoters of common development, tolerance and mutual learning," Shen said.

Yao Jianping, inheritor of Suzhou embroidery, said the CIIE is an important window for China to spread its culture to the world.

The organizers also invited the inheritors of these intangible cultural heritages to demonstrate their art forms to media personnel.

One of the master artists present was Hua Xingfu, the inheritor of the ancient art form of paper tearing, who left visitors in awe as he deftly created various designs using only his fingers.

Wei, 40, an inheritor of an intangible cultural heritage designation for embroidery, started working at a clothing factory in Guangzhou, Guangdong province, two decades ago.

The erhu-making technique of Yuequan was listed as an intangible cultural heritage in Linyi in 2014, and Gao has become an inheritor of that technique.

For example, palm fans made by a weaving company established by inheritor Chen Liangshun have a strong online presence.

Wang's wife is an inheritor of the national intangible cultural heritage and his family has set up a factory to process the ethnic costume, which is very popular.

Xu, 64, is a fifth-generation dragon boat craftsman in Miluo, Central China's Hunan province, and a registered inheritor of the intangible cultural heritage.

Li and other barge haulers have been identified as inheritors of intangible cultural heritage because of their professional experience dragging boats.

It aims to promote the province's intangible culture heritages and their inheritors to more people, especially younger ones.

To empower intangible cultural heritage inheritors, the 2020 BMW China Culture Journey has partnered with an Alibaba Foundation public welfare program that helps women.

Through the program, female inheritors will learn e-commerce training and skills.

Collaborating with the Academy of Arts and Design at Tsinghua University, BMW established the innovation center in 2016, in an attempt to empower inheritors of intangible cultural heritages with professional guidance.

During the 2020 BMW China Culture Journey's visit to Liaoning, BMW Brilliance selected four intangible cultural heritage inheritors from Liaoning and two inheritors from Hubei (to show support for those affected by the COVID-19 pandemic) to study at the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding.

The creative products of the six inheritors are expected to be unveiled in 2021, according to the joint venture.

Each year, the carmaker organizes experts to visit inheritors of intangible cultural heritage in one province and learn about the challenges they face.

The panel of experts offer advice and the carmaker funds some of the inheritors to learn, at a training center set up with China's prestigious Tsinghua University, ways of improving their livelihood while protecting the heritage items.

During the visit to Liaoning, BMW selected six intangible cultural heritage inheritors to fund their study at the Tsinghua BMW Innovation Center for Intangible Cultural Heritage Safeguarding.

Under the guidance of professors with the Academy of Arts and Design at Tsinghua University, the six inheritors will work on designing and developing cultural and creative products to help promote the innovative transformation of intangible cultural heritages.

To further enable intangible cultural heritage inheritors, the 2020 BMW China Culture Journey partners with an Alibaba public welfare program targeted on helping women.

It aimed to promote the province's intangible culture heritages and their inheritors to more people, especially those from younger generations.

Held from Thursday to Saturday at the 798 Art Zone in northeast Beijing, the exhibition showcased some 250 pieces of cultural and creative products, which were transformed from some Chinese intangible cultural heritage items by 17 inheritors.

The 17 intangible cultural heritage inheritors all have received professional training in an innovation center for intangible cultural heritage safeguarding, which was established by BMW in collaboration with Tsinghua University's Academy of Arts and Design in 2016.

Since its establishment in 2016, the innovation center has offered training to some 250 intangible cultural heritage inheritors, held seven exhibitions and four seminars on intangible cultural heritage.

The BMW China Cultural Journey selected five intangible cultural heritage inheritors from Hainan to allow them to access the innovation center forged together with Tsinghua University's Academy of Arts and Design.

As of now, the five inheritors have completed the training courses in the innovation center, and will design and develop some creative products with market demand together with Tsinghua's professors.

Engaging the inheritors and professors in research, cultivation, art design and industrialization, the BMW China Cultural Journey aims to promote the innovative transformation and development of intangible cultural heritages, according to the carmaker.

They watched inheritors of intangible cultural heritage display such skills as embroidery and filigree mosaic, and listened to children from Southwest China's Guizhou province sing the Grand Song of the Dong ethnic group.

Thirteen descendants of Nanjing Massacre survivors, who were recognized as China's first batch of inheritors of memory of the Nanjing Massacre, attended the memorial ceremony on Tuesday.

Among the first group of the memory inheritors, Xia Yuan and her son Li Yuhan are both from the family of survivor Xia Shuqin.